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The Value of Placement Number One in Google

Guest post by: rashid herrera

Article Overview: The position 1 in search engines is greatly liked, but what we can do if we are not top 1? Tips and ideas in things to do with our web site to get success

The Value of Placement Number One in Google

Chikita organization (a paid promotion company which has a sufficient amount of clients to speculate from the traffic generated) executed a study whose data were very useful. The issue they sought to solve is: In terms of the traffic in our web-site, how much are the positions in Google really worth?The response is a whole lot.

A sample of traffic that arrives to the Google advertisement nework from Chikita was analyzed, and it was segmented according to the place in Google's findings. This was performed with the objective of locating the worth of the SEO

Of all the traffic in the sample, the first sample led to almost as much as the positions two to 5, and more than from five to 20 combined: 34.35%. Going from the top of page 2 to the bottom of page 1 of findings is where we will find the greatest rise in traffic. There is a 143% rise in traffic when going from the 11th place (place 1 on page two of results) to 10 (placement ten on page one of results); nonetheless, the base number is really low. This increase suggests moving to 1.11% to 2.71 percent of all the traffic on Google; the jumps are larger and larger as the first page goes up.

AOL offered an equivalent document, in the year 2006, and it demonstrated that in the 1st place, there was a 42% of traffic. In the second position, there was a 12 percent. In the 3rd, there was an 8.5 percent, etc. The findings are really revealing. especially for those who work in the SEO. This is because it provides statistical information on thhe assumptions that we already had; for example, we see that the SEO client traffic grows with time, and there is no reason to anticipate the contrary.

The 1st thing that comes to mind, nevertheless, is how challenging it would be to reach the top. This feat is usually associated with years of work in Search engine optimization and content that is of quality. So the problem is, "Does this mean that the rest of the sites are wasting their SEO efforts?"

Definitely not! The Search engine optimization and usability-persuadability should Constantly go together. If the contents are not practical, it does not matter how much traffic the first place takes. It would be a waste of traffic. Users will just search the other positions until they find what they want.

It is typical to find users who do have the authentic purchase purpose. For each product search, they visit at least five or more websites, they compare and contrast the costs and services, offers and extra bonus deals, and they finally choose. We must also recognise that much of the traffic is just people who are browsing or judging, or even the competitors. For example, some websites have 30 000 or more visits a month and only about 3 reservation enquiries a week ... Of course, I mean a well located web site but inadequately enhanced, one that I just used as an experiment. What should be done to get the most traffic?

1. We need, of course, a good SEO. This is so that we can attain the most desirable position possible.
2. It is necessary to optimize the website to the maximum (in terms of user friendliness, or convenience of use and position of what is sought after, when and just how it islooked for).
3. The web site's persuadability (the potential it has to sell) must definitely be optimized at maximum, which includes factors that provide reliability and confidence in purchasing or selling the merchandise, and not simply exhibiting it.

Should you work within such points, you will be sure to have the highest quality internet site effectiveness, to improve the users’ conversions, regardless of what traffic we get. We should also recognize the info that has been proven in present-day studies. They show that nowadays, it is much more normal for individuals to search for the merchandise they desire by using long strings of words. As opposed to writing a minor, nonspecific phrase, folks write additional words in order to make it rather detailed.This can go from writing 3 words to writing five or even seven words. This variety of phrase is labeled a "long tail." This trend is becoming highly powerful. As a matter of fact, Google's most recent update (known as Mayday) was aimed mostly at the long tail's importance.

This makes competition (and thus obtaining good traffic for the web page) quite easy. The reason is because what most Search engine optimizations do is to look for a niche that would be suitable for the consumer, and then they optimise the pages so as for them to take the longest tail possible. A large number of studies demonstrate, in addition, that long keywords convert in a better way. The following was mentioned by some experts: Short tails, which are strong keywords that are regularly searched, receive the volume. Nonetheless, conversions are achieved with the long tail.

To conclude, while the number 1 placement for hot terms is very targeted, and they continually provide us a large quantity of visits, and with them sales, we shouldn't get discouraged if we do not attain the hot terms, but we should constantly make the effort to be on page 1 (ten results), considering the fact that we would have the chance that folks who look for our services (and what makes us different from the rest) can find us. Moreover, we will always have the opportunity to be page number 1 for any of the terms in the long tail, thus, obtaining those customers

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Article Tags: ranked 1 in google, seo, top 1



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