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Email Marketing for INBOX; not for SPAM

Guest post by: Koilraj Abraham

Article Overview: Reach your customers’ inbox folder instead of spam or junk folders.

Email Marketing for INBOX; not for SPAM



Almost every business nowadays are using EMAIL or SMS marketing. Many companies are sending unsolicited bulk email and SMS for promoting their business.

Do you think this kind of spamming will generate sales? Absolutely NO.

According to Time Magazine, "Unsolicited junk email now accounts for 10 percent of all Internet traffic and up to 30 percent of the 26 million daily messages on America Online."

You must use your own opt-in list for your email marketing.

Things to remember in your email marketing to reach recipients’ INBOX:

1. Collect email addresses from your Web site, product download page, blog registration, forum registration, from your inbox (those who have enquired about your product).

2. Group your email list based on product/subject categories to avoid sending non-interest emails. You must always use your company name, valid address and contact number in your newsletter.

3. Must send newsletter from your company email account. Avoid sending emails from free mails like Yahoo or Gmail. You must always have an unsubscription link in your email.

4. If the user unsubscribed from your list, you must stop sending emails to that email address.

5. Avoid sending same message multiple times to same email ID.

6. Many email clients will not allow attachments while receiving and may mark such email as SPAM or move to JUNK folders. You need to avoid attachments to reach your subscribers’ inbox.

7. Try to reduce the email content in order to deliver fast and also to improve readers count. Make simple and clear text message with link to your site regarding the announcement.

8. Email Marketing best practices is to avoid SPAM and reaching recipients’ inbox. Text emails are faster than HTML emails and may avoid many SPAM issues.

9. Avoid SPAM filtered words in your article to reach your audiences.

Good luck for your Internet marketing success !

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Article Tags: bulk email marketing software, email marketing software



Related Forum Posts
Re: Email marketing - Email marketing is one area I have never taken serious! The personal experience of SPAM really make me de taste that marketing medium. Any positive application model, drop in the comment?
Jen's Blog - Spam protection - Jen, I like the Blog and just posted a comment to one of your articles. From my experience you need to implement some sort of SPAM capture tools. i use them on my Blog and it's been a life saver as I'm getting hit by spam atleast 5 times a day. I use Wordpress and they have plugins like Captcha and SPAM Karma installed.
Re: Email marketing strategy - Email Marketing is successful only when you get a good list of targeted people. However, some people consider it as spam. It can work wonders for you if you have selected the appropriate list of people.
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