Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

Is Outsourcing SEO Offshore a Good Business Decision



Free PDF Download
How to Choose a Telephone Headset - By Rocky John Tayaban

Name: Email:


Outsourcing SEO offshore is becoming increasingly popular as a practical option for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favorite choice from where SEO is outsourced. This is no surprise considering the fact that both countries have abundant supply of skilled laborers in the field of information technology.

Naturally, projects offered to western SEO companies have significantly declined crippling their operations. Western SEO companies go out of business while the opposite happens in the east. Unfortunately, some western SEO companies responded by maligning the quality of SEO services provided by offshore companies. To some extent, their sentiments are understandable but if you pay a close attention to their logic, you will realize just how self-serving it is.

Offshore SEO Service Equals Poor in Quality

This is the first attack you will commonly hear from western SEO companies. Somehow this is true, in the same manner that it is also true in the west. What I'm trying to say is, not all offshore SEO companies deliver crappy services and not all SEO companies in the west are reputable. On the contrary, offshore SEO companies are in fact better than their western counterparts. In the west, SEO is mostly done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in an office where SEO is their core business. They are not just housewives with minimal SEO training but they are highly skilled professionals with in-depth knowledge of SEO that has been acquired from intensive trainings.

In the Philippines, SEO professionals need to stay on top of their games. They go through a lot of trainings, seminars and workshops to have an edge over their peers, which explains why most of them have other skills like web design, graphic design, programming etc. This is a must if they want to keep their job. Why? Because competition is fierce. There are a lot of skilled SEOs but there's a few position to fill. In essence, when you work with SEO companies in India and the Philippines, you are working with the bests.

Language Barrier

One of the biggest challenges that SEO companies in the Philippines and India face is language. As most of their clients are coming from the US, UK, Canada and Australia, they need to use English in their SEO campaign. Since English is not their first language, you would expect problems with their grammar. Fortunately, this is not the case for all offshore SEO companies. A considerable number of SEO companies in India and the Philippines employ professional writers for their content needs. Some western companies resort to providing their own content to SEO companies to ensure correctness in grammar.

And to assume that SEO companies in the Philippines and India don't know your objectives and don't understand your priorities, simply because English is not their first language, is too much of an assumption. You don't need to be an English speaker to understand that businesses operate for the same reason - to make profit. Proper realignment of your SEO strategies to achieve your client's goals and objectives do not depend on your comprehension of the English language.

Exploitation

The main selling proposition of SEO outsourcing companies offshore is cost-cutting. This is made possible because offshore companies in general operate at a much cheaper cost. Employees are paid a meager salary, almost a third of what an American SEO is paid. Or is it really meager?

To compare two professionals from two countries based on their salary without taking into account their country's standard of living is not fair. Similarly, saying that SEOs in India are exploited because they receive just a quarter of the salary paid to an American SEO, is moronic. The cost of living in India is much cheaper compared to the US, which means even if their salary is smaller, their purchasing power compensates for the difference.

Conclusion

Clearly, there are a lot of misconceptions about offshore SEO companies. Problems have been identified which are mutually exclusive to western SEO companies. Results from your SEO campaign is not correlated to whether you outsourced your SEO offshore or not. It's more of how you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not a bad decision, in fact, it can provide lots of benefits to your company.


Related Articles

  Should You Consider Outsourcing SEO?
  38% of software development professionals use outsourcing
  SEO Companies in the UK, US, Canada and Australia are Outsourcing SEO Offshore?
  Offshore Outsourcing Web Services: PHP Web Development
  Disadvantages of Outsourcing to Offshore Virtual Assistants
  News for Software Outosourcing Development
  Software outsourcing Company for high business profit & productivity
  Offshore Software Development
  How to Effectively Manage Remote Workteams
  Outsourcing SEO From a Reliable SEO Company Offshore
  Let's Skip the Offshore Horror Stories
  Absolve IT Outsourcing! Try Alternates Instead
  10 Reasons for Choosing Outsourcing for Java Development
  3 Questions That Keep Entrepreneurs Away From Java Outsourcing
  Why BPO Services are Considered Profitable?
  Business strategy is to save resources - Outsource Accounting Function
  What Not to Do While Outsourcing Java Development, Take A Look
  Offshore software development India catering global business markets
  Outsourcing Call Center Services- Why to outsource call center services?
  Advantages of services of a software outsourcing company from India

Home > SEO > Rocky John Tayaban > Is Outsourcing SEO Offshore a Good Business Decision >

Free PDF Download
How to Choose a Telephone Headset - By Rocky John Tayaban

Name: Email:

About the Author: Rocky John Tayaban

RSS for Rocky John's articles - Visit Rocky John's website

Rocky John Tayaban is the managing director of SEOQuickRank.com. After working for PageOneRankings, an Australian SEO Company, he decided to start his own SEO firm that caters to companies in the US, UK, Canada and Australia. As it is cheaper to outsource SEO in the Philippines, SEOQuickRank takes advantage of that opportunity by delivering cost-effective services that deliver results.

Rocky John is also passionate about technology. He blogs in several technology websites where he talks about computer, headset, software, movies, mobile phones etc. He is also a WordPress enthusiast, which is why, all the websites he own are all using the WordPress Platform. Find out more about Rocky through his LinkedIn account.

Click here to visit Rocky John's website.
Dashed Line

More from Rocky John Tayaban
Outsourcing SEO in the Philippines
Outsourcing SEO From a Reliable SEO Company Offshore
Why You Should Hire an SEO Specialist
Outsourcing As a Business Model
Should You Consider Outsourcing SEO

Related Forum Posts

Seek Venture Capital & Funding Seek Venture Capital & Funding
Re: Quote of the Day - "We are each responsible for our own life Re: Quote of the Day - "We are each responsible for our own life
My entry My entry
Work from Home Work from Home
Re: Subject line Etiquette Re: Subject line Etiquette

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Featured Article



Worksheets
By: Evan Carmichael

Do you have what it takes to be an entrepreneur?

8 Powerful Steps to Finding Your Passion

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

10 Rules For Great Taglines

How to Steal Your Competitor's Business

Ten Things You Can Do To Be a Better Leader

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.