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Google Webmaster Guidelines 101 - Why are they Important?
| Guest post by: Kaushal Gandhi |
Article Overview: Google has provided with Webmaster Guidelines. It is highly recommended that websites are constructed keeping them in mind. The prime purpose is to keep spam websites as bay. But each and every website when follow these guidelines, there are chances of them appearing high on search results.
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Free Download - The Truth about the Cost of Search Engine Optimization for a Website By Kaushal Gandhi |
Google Webmaster Guidelines 101 - Why are they Important?
Google Webmaster Guidelines are pivotal for any website irrespective of the quality of its content. What's the use of high quality content and unique information if a website becomes obsolete? This often happens to sites which fail to follow the Webmaster guidelines.
In simple terms they are measures taken by search engines to avoid illegitimate websites and those which have spam. Search engines are particularly cautious about not ranking these websites anywhere close to the top spot. There may be some websites that have very limited and often not useful content but a large number links. All leading search engines like Google, Bing and Yahoo, avoid such websites as they consider it to be a possible spam site.
Google has formulated its own guidelines, follow these to avoid being flagged by the biggest search engine.
• The first guideline is every website aiming for Google ranking must have a clear hierarchy that applies to the text links as well as to the homepage. Then it should have sitemap. At the least one static link should point to every page of the website. If a website is laden with large number of links, proper categorization is needed.
• Google prefers those sites who offer simple navigation facilities. It is for the benefit of both the users and the website owner. WordPress popularity could be yours if you stick to easy to use interface. Google prefers those sites that can be easily scanned by its search bot.
• The keywords for Test links should be relevant to respective pages to which each of the links link.
• Spend enough thought and care for creating the content of the page. The articles you select should produce information that attracts readers. They should deal with current topics related to the niche to which the website belongs. Talking about astronomically separated subjects will not serve the purpose.
• Conversion rates, reliable links, inbound links, site traffic etc are important part of Google's guidelines.
• The domain name should be well chosen and preferably include keywords.
• Google prefers those sites who offer simple navigation facilities. It is for the benefit of both the users and the website owner. WordPress popularity could be yours if you stick to easy to use interface. Google prefers those sites that can be easily scanned by its search bot.
• The keywords for Test links should be relevant to respective pages to which each of the links link.
• Spend enough thought and care for creating the content of the page. The articles you select should produce information that attracts readers. They should deal with current topics related to the niche to which the website belongs. Talking about astronomically separated subjects will not serve the purpose.
• Conversion rates, reliable links, inbound links, site traffic etc are important part of Google's guidelines.
• The domain name should be well chosen and preferably include keywords.
There are several other tips that can be used to follow the requirements of Google webmaster guidelines. Link words, keywords, page title etc can be highlighted for better results.
Any website which is examined by Lynx (A Text browser) is slated to perform better in search engines result. This is because it observes the site in the same fashion as done by the search engine.
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Article Tags: Google, Search engine, SEO, Webmaster guidelines
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About the Author: Kaushal Gandhi RSS for Kaushal's articles - Visit Kaushal's website Click here to visit Kaushal's website   Discover How 5 SEO Tools Can Make SEO Task Easier than Ever Popular SEO Terms Recap of Some of the Abbreviation 5 Ways to Get High PR Links that Improves Google Ranking The Role of Keyword List Generator Tool in SEO SEO Benefits The Power of Leveraging Social Networking Websites |
Related Forum Posts
Re: 1000+ unreachable urls (google webmaster tool)
- Anelly,
Tell me more about the functions of this Google Webmaster. I'm embarrassed to say I'm clueless about it.
Re: What I Enjoyed Reading This Week - June 11
- Hi Evan,
Thank you for the reading material. I look forward to the general release later this month as outlined in the 'Google Analytics To Add Search Query Data From Webmaster Tools' article.
Anything that helps us to understand maximise extra data from Google Analytics can only be of benefit.
regards,
Mal.
Re: 1000+ unreachable urls (google webmaster tool)
- Google Webmaster Tools is a must for managing your websites. There's a lot of information it can give you and that you should know but may not be aware of.
Re: Search Engine Optimization
- Another good tip to remember when considering the value of a link is that all links are not handled quite the same. When we ask about things like whether a link is site specific or page specific, it's a good thing to remember that a search engine does not really see a Web site or even a a Web page. From a simple minded search engine robot's perspective, the whole Web is seen as a world made up of URLs.
Reciprocal linking does not have quite the same value it did years ago. In a way, it is good to link out based on other pages that are related to a similar topic. But if you link to them and they link to you, it somewhat nullifies the value. Not always, but sometimes. The other thing to mindful of is that sometimes if you link to a Web site and are not aware that that site is participating in a link farm or doing something else against Googles Webmaster Guidelines, that you could end up being penalized for linking to that site. Google says that if a nasty site links to you, that's beyond your control, but anyone you link to is well within your control. For example, it could be something that is not readily evident to you, for example suppose you link to a Webmaster who makes a habit of buying high PR links. There have been cases where people are flagged because they are linking to shall we say "bad neighborhoods."
What other types of links hold good value?
Links within your own Web copy tend to have more value than links in your navigation. If a related site links to you and is also includes your keyword in their Title Tag, the link on that will have more benefit than if the Title of the page is unrelated.
Initially, Google use to devalue links in some Social Media sites like keyword rich links coming to you from Facebook, but these days they seem to be carrying more value than they use to. Remember that a link within a caption underneath an image, tends to have a little more value too.
In my own link building actions, I try to stay focused on links to informative pages or Blogs that I think my readers will benefit from and are at least somewhat related to the topic I'm discussing. Remember that if you Blog, that most Bloggers are very generous with links because they just seem to be so focused on their topics (or at least in cases where the Blog has a defined purpose) and many will Blog daily and many Blogger are focused on 2 way dialog and conversation trails about their topic.
Other great places to get links from are authoritative and busy Web sites, places like About.com (but you need to write very useful content of an engaging, useful nature in order to get them to link to you) and of course there are educational sites that tend to deliver a lot of value in their links.
Re: Search Engine Optimization
- [quote="John Alexander":tfpeanna]Another good tip to remember when considering the value of a link is that all links are not handled quite the same. When we ask about things like whether a link is site specific or page specific, it's a good thing to remember that a search engine does not really see a Web site or even a a Web page. From a simple minded search engine robot's perspective, the whole Web is seen as a world made up of URLs.
Reciprocal linking does not have quite the same value it did years ago. In a way, it is good to link out based on other pages that are related to a similar topic. But if you link to them and they link to you, it somewhat nullifies the value. Not always, but sometimes. The other thing to mindful of is that sometimes if you link to a Web site and are not aware that that site is participating in a link farm or doing something else against Googles Webmaster Guidelines, that you could end up being penalized for linking to that site. Google says that if a nasty site links to you, that's beyond your control, but anyone you link to is well within your control. For example, it could be something that is not readily evident to you, for example suppose you link to a Webmaster who makes a habit of buying high PR links. There have been cases where people are flagged because they are linking to shall we say "bad neighborhoods."
What other types of links hold good value?
Links within your own Web copy tend to have more value than links in your navigation. If a related site links to you and is also includes your keyword in their Title Tag, the link on that will have more benefit than if the Title of the page is unrelated.
Initially, Google use to devalue links in some Social Media sites like keyword rich links coming to you from Facebook, but these days they seem to be carrying more value than they use to. Remember that a link within a caption underneath an image, tends to have a little more value too.
In my own link building actions, I try to stay focused on links to informative pages or Blogs that I think my readers will benefit from and are at least somewhat related to the topic I'm discussing. Remember that if you Blog, that most Bloggers are very generous with links because they just seem to be so focused on their topics (or at least in cases where the Blog has a defined purpose) and many will Blog daily and many Blogger are focused on 2 way dialog and conversation trails about their topic.
Other great places to get links from are authoritative and busy Web sites, places like (but you need to write very useful content of an engaging, useful nature in order to get them to link to you) and of course there are educational sites that tend to deliver a lot of value in their links.[/quote:tfpeanna]
That was all very helpful to me. Thanks
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