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International SEO Stats and Best Practices
| Guest post by: Kaushal Gandhi |
Article Overview: SEO for international marketing must have special features like multi language operations in addition to English. It plays crucial role in enhancing sales in International markets for all types of business venture.
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Free Download - The Truth about the Cost of Search Engine Optimization for a Website By Kaushal Gandhi |
International SEO Stats and Best Practices
International boundaries are getting blurred day by day. Internet has served to be common plat form for the world citizens. A surge in communication across national boundaries is fruit of unification done by the internet. Gone are the days when international markets were only for big players. In current scenario even small business are looking into prospects of multilingual advertising. The goal is to promote services and products in international market. International Search Engine Optimization (international SEO), is the answer to win the confidence of new visitors.
One of the key points of international SEO is to challenge the sovereignty of English which was the only language used for the Web for long. The following points will answer why is there is need to think beyond English.
• In Asia which has some of the fastest growing economies in the world only 10% of the total searches are done in English. So for any business that aiming the Asian market, using English as the web language becomes irrelevant.
• This startles to think that in Europe only 13% searches are done in English. This is because languages like Italian, French, and German etc are used by 87% of the total European population.
• European countries mostly trade with countries that do not speak English. The exact figure touches the 70% mark.
The demerits of using English as the only language for web marketing are already emerging. If only 15% of the total internet market speaks in English, so it a clear loss to miss out the 75% of the market.
International SEO using other languages than English:
The key word of international marketing is to build website in national languages of all targeted markets. This means, if a website is targeted for business in Europe, it should be built in German, French, and Italian etc in addition to English. This will prevent the revenue loss incurred by missing out the visitors who operate in other language than English.
The key word of international marketing is to build website in national languages of all targeted markets. This means, if a website is targeted for business in Europe, it should be built in German, French, and Italian etc in addition to English. This will prevent the revenue loss incurred by missing out the visitors who operate in other language than English.
Emergence of markets other than USA:
Many non-English speaking markets have emerged as important as USA. Markets like UK, Canada, Europe, and Japan largely operate in non-English languages.
Many non-English speaking markets have emerged as important as USA. Markets like UK, Canada, Europe, and Japan largely operate in non-English languages.
Vital points of international marketing strategy:
• The success depends on proper identification of the markets.
• The marketing activities conducted in multilingual format should attract the targeted consumers across borders.
• The success depends on proper identification of the markets.
• The marketing activities conducted in multilingual format should attract the targeted consumers across borders.
The internet is the cheapest and the most effective gate way making presence in the foreign markets. International SEO makes it even easier.
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Article Tags: International Marketing, International SEO
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About the Author: Kaushal Gandhi RSS for Kaushal's articles - Visit Kaushal's website Click here to visit Kaushal's website   International SEO Stats and Best Practices Popular SEO Terms Recap of Some of the Abbreviation 2 Aspects of SEO that are Often Forgotten by SEO Experts Put Search Engine Optimization to Work for Your business website OnPage SEO Advice The Last Word on HTML Tags for SEO |
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