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Keyword Rich Domain Name Selection - the First Step in SEO

Guest post by: Kaushal Gandhi

Article Overview: Domain name plays a very crucial role in determining a websites success. So domain names must have relevant keywords. It helps to generate website traffic.

Free Download - The Truth about the Cost of Search Engine Optimization for a Website By Kaushal Gandhi
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Keyword Rich Domain Name Selection - the First Step in SEO

Popularity is the lifeline of any website. Getting website "live" even before it gets live in the real sense of the term is quite interesting. A site is slated to be a winner if the online communities are already talking of it way before it is launched. Domain name is the pivotal characteristic that is essential for such accomplishment.

Let the domain name be your brain child with some assistance from the below mentioned points.

Relevancy:

One of the major reason people tend to hurry while registering domains is that many of them stay booked. So even if you loose out on some of the names you wished for, there are still ways to come up with some great domains. Just concentrate on some of related keywords to your website, create interesting combination out of them and the name is ready. The recipe for instant success is search engine friendly domain names.

Business Related:

A website is the face of your business online. Let it be found by people interested in your product or service by adding keyword into the domain name. Even if they do not match exactly, they can be at least related terms. For example a hotel website need not have the word hotel in it, it can be like accommodation, lodging or if it is a luxury hotel then add words like luxury accommodation, five star accommodation etc.

If new or smaller brands use irrelevant domains then the chances of being displayed on high ranking of search engines is nearly impossible. They have to be keyword based so that when the user searches for relevant information the site gets higher listing.

Search Engine Friendly:

Search Engine spiders consider factors like domain name, content and titles while ranking the websites. Unless it has the right keywords or right phrases, related to the business it concerns, search engines do not place it on higher ranking. It is a part of the entire process of indexing by the search engines. And in this domain are among the most important criteria that search engines place their spiders on. So we can say that ranking is considered on this factor.

Exceptions:

Completely irrelevant domain names work only for bigger brands. What works in their favor is that their names are extremely popular and people do not use keywords while searching for them. They just type the specific brand name.

Having implied all the above said criteria, the name of the domain is expected to work better as well as fast for SEO.

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Home > SEO > Kaushal Gandhi > Keyword Rich Domain Name Selection the First Step in SEO >
Article Tags: Domain name, Domains, Search Engine Optimization, website traffic

About the Author: Kaushal Gandhi
RSS for Kaushal's articles - Visit Kaushal's website

Kaushal Gandhi is Director at Aaris Internet Solutions Pvt. Ltd. Kaushal regularly blogs about search engine optimization on Aaris Blog. He has written guide What is SEO?. Kaushal has compiled Google SEO Ranking Factors Guide.


Click here to visit Kaushal's website
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