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On Page SEO Basics: How to do Internal Site Optimization Even if You are Beginner?

Guest post by: Kaushal Gandhi

Article Overview: On Page SEO gets very easy by following some of the tricks. Small steps which website owners may overlook while building Websites and articles may actually bring in all the difference in Search Engine Page ranking.

Free Download - The Truth about the Cost of Search Engine Optimization for a Website By Kaushal Gandhi
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On Page SEO Basics: How to do Internal Site Optimization Even if You are Beginner?

Google's On-Page SEO parameters have always baffled those trying for better search result page rankings. And yet the truth about the estimated two hundred parameters that Google is said to check for its ranking algorithm is still under garb of mystery. But who cares for them, when there are well placed strategies that are known to cater high page rankings irrespective of Google's checking parameters.

Effective Key phrases for On-Page SEO:

One of the most effective strategies is to use related keywords that have been not much in use by other competing websites. For this reason, one must be cunning enough to use meaningful and yet extraordinary keywords or key phrases. Use the Google Keyword tool to know the keywords that get over 1000 search every month.

• One can also use the word "allintitle:" as prefix to the search term and search on the keyword.

• Notice the number of pages generated as a result of search. Consider the keyword if the search does not exceed 100,000.

This may tell you the extent of competition for any specific keyword but for knowing the strength of it, some other strategies need to be used.

On-Page SEO Techniques:

These strategies must be applied only after one makes the final decision on choosing the keywords. The technique is not limited to the right selection of the keyword but also make result oriented use of it. Your domain name should match with the keyword. Some degree of affinity in between the keyword and domain name can be achieved through adding hyphens or suffix. At the same time, the URL of the website should have the key phrase.

• The first and last sentence must have a prominence of the keywords.

• The title of the webpage and the meta keywords tag should consist of the keywords.

• Headers like level 1, level 2, and level 3 have the keywords, this sure to emphasize the web page to the search engine.

• The keywords should be distinctly visible in the body of the article. It helps to make them bold, italic or highlight them.

• One should not miss placing the key in the "alt" tag of the image included in the web page.

Lastly, keeping tab on the keyword density is very important. While it is important to have certain degree of keyword density, too much of it will ruin the flavor of the article. They should not appear as imposed but naturally blended with the article. An ideal benchmark in this respect is 3-5% but its quite flexible.

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Article Tags: Google, On Page SEO, Page ranking, SEO techniques



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