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Popular SEO Terms – Recap of Some of the Abbreviation
| Guest post by: Kaushal Gandhi |
Article Overview: The definition and brief explanation of common SEO terms used by professionals help website owners to understand them better. There are several such terms which if not explained can cause troubles in communication with SEO professionals.
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Free Download - The Truth about the Cost of Search Engine Optimization for a Website By Kaushal Gandhi |
Popular SEO Terms – Recap of Some of the Abbreviation
Do you find your SEO consultant sometimes speaking in an alien language which you just can't understand? Blame it on the typical terminologies. SEO includes so many terms that need specific understanding. Here is a list of certain words and the meaning that they convey. The next time you bump into them, they will not bother you.
• Algorithm- It refers to the principle used by Search Engine for ranking of the web pages.
• Clustering- Sometimes these engines return more than two result for one query, this process is called listing.
• CPC- It just the abbreviation for Cost Per click.
• CPM- It is the cost required to drive 1000 visitors to any website through banner.
• Hits- Users end request to server, every single request is called a hit.
• IBL- This is the short form of inbound link.
• Keyword Density- It is the percentage of keywords in the entire texts.
• Organic SEO- It means to prepare a search engine in a way that it appears on with a better rank on the left side of the result page.
• Outbound Link- It points to all links that go from your website to others.
• PPC- It is the short form for Pay per click. Here the click refers to each visitor who is driven to the website by the search engine.
• SE- It is the simple term used for Search Engine.
• Page Views- It is the count of a number of times a single page is viewed by the users.
• SEM- It is the short form of Search Engine Marketing. It is the procedure to market any product.
• Keyword Research- It describes the method of finding keywords so as to use them in website. This is used for SEO.
• PageRank- It is the page on which Google places your website. It starts as 1 and end is determined by each search. The first page is the most coveted one, but appearing in 2, 3, 4, 5 is also recommended.
• SERP- The abbreviation of Search Engine Result Page. They are numbered as 1, 2, 3, 4, 5 ...n.
• Stemming- This is a process to produce related results. For example if users types "painting", such results like painter, painting and paints also appear along with the original one.
Now that you know these terms, conversing with your SEO consultant will not be a difficult task it used to be previously. These terms mentioned above are used regularly for all the Optimization related tasks.
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Article Tags: Algorithm, Clustering, CPC, Page Rank, SEM, SEO Terms, SERP
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Related Forum Posts
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I think you should market the unique benefits of your social networking software package. However, I'm still a little unsure of what that is exactly. You've mentioned before that it's "customizable", but what does that exactly mean? Can you give us an example?
Moreover, what's the difference between downloading the software like MSN Messenger versus visiting a website like Facebook? How much space would your software take up?
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- [quote="BuzzAroundBooks":22xku9we]Hi Barbara,
This site looks very interesting, but is there any protection against intellectual property theft?
And do you know what kinds of rewards are offered for contributing your innovative ideas?[/quote:22xku9we]
HI, Kevin
Both good questions, which I had asked myself. Their FAQ doesn't really give any answers.
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However, in the Terms of Use, it does say that the companies who use your ideas aren't obligated to pay you anything, they just [i:22xku9we]may [/i:22xku9we]pay you. On whether or not they feel like it, I guess!
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Micro Loans
- That's interesting Russell. The following is more information on Micro Loans and anyone within the USA who would like a list of Micro Loan Lenders (listed by State) I have that information! Just let me know and i'll get it out to you in my spare time.
The Microloan Program provides very small loans to start-up, newly established, or growing small business concerns. Under this program, SBA makes funds available to nonprofit community based lenders (intermediaries) which, in turn, make loans to eligible borrowers in amounts up to a maximum of $35,000. The average loan size is about $13,000. Applications are submitted to the local intermediary and all credit decisions are made on the local level.
Terms, Interest Rates, and Fees:
The maximum term allowed for a microloan is six years. However, loan terms vary according to the size of the loan, the planned use of funds, the requirements of the intermediary lender, and the needs of the small business borrower. The maximum loan amount is $35,000, however, the average loan amount is around $13,000. Interest rates vary, depending upon the intermediary lender and costs to the intermediary from the U.S. Treasury. Generally these rates will be between 8 eight percent and thirteen percent.
Collateral
Each intermediary lender has its own lending and credit requirements. However, business owners contemplating application for a microloan should be aware that intermediaries will generally require some type of collateral, and the personal guarantee of the business owner.
Technical Assistance
Each intermediary is required to provide business based training and technical assistance to its microborrowers. Individuals and small businesses applying for microloan financing may be required to fulfill training and/or planning requirements before a loan application is considered.
How to Apply:
Small businesses that are interested in applying for a microloan should contact a microlender in their area.
Different Types of Funding
- Finance for business can be obtained through a number of different sources.
Let's review some of those channels to help you decide what's right for your business needs:
Grants
There are over 930 different EU and UK grants and loans available from over 100 issuing bodies. This is the cheapest form of finance and an important part of the funding package that companies and individuals need. We can help you find your way through this maze.
Technology
Micro Projects: 50% of eligible costs up to £20,000
Research project: For a technical and feasibility study of an innovative idea for new technology 60% of costs up to a grant of £75,000.
Development project: For development up to pre production 35% of costs up to a grant of £200,000
Developing an innovative idea: valuable for small companies and individuals at the start of a technical project: 75% of costs of hiring a mentor and consultants.
Export
To start exporting or moving into new markets grants of 50% of costs up to £20,000 each.
Training and Education
Knowledge Transfer Partnerships, Achieving Best Practice in Your Business, Investors in People
Modern Apprenticeships
New Deal for various grants.
Environment
BOC Foundation for the Environment: 25% to 50% of Project cost, typically £20,000 to £100,000
Clean up Fund: Emission reducing equipment up to 75% of cost
Community Chest Fund: Up to £25,000 for projects near active SITA sites
High Impact Fund: £150,000+ for larger projects near SITA sites
Assisted Areas
Regional assistance grants of between 10 and 35% for capital expenditure in less favoured areas of the UK.
Loans
Loans are an excellent source of finance if you have suitable security to borrow against or a reliable earnings stream. This needs to be planned and presented well to obtain funds.
Credit cards
Provides up to 56 days free credit if you play the game!
Overdraft
Banks are surprisingly supportive when presented with a well thought through plan and competent management.
Bank Loans
Lenders tend to look for a good business plan and security. Typically the loan is approved by a centralised back office function rather than the person you meet. Terms and rates depend upon the risk. Repayments can be very flexible to meet your specific needs.
Mortgages
These can include flexible repayment terms to meet your business needs. This can even be incorporated into your overdraft finance so that you have one flexible account for both personal/ business mortgages and overdraft
Small Firms Loan Guarantee Scheme
Up to two years trading: Up to £100,000
Over two years trading: Up to £250,000
However these are difficult to obtain and are a loan of last resort.
Export Guarantee Scheme
This is government backed insurance against appropriate export documentation.
Mezzanine
This is a halfway house between loan and equity. It can be an innovative way of raising funds for the more established business. Mostly for expansion capital.
Equity
This is not as easy as the papers would have you know. Only 1% of business plans received by Venture Capital Funds are successful. However, a good business proposition consisting of a strong demand for the product or service, management track record and a sound financial plan will enhance the chance of success.
Business Angels
These are high net worth individuals who are successful businessmen looking for investment opportunities. They can provide both time expertise and money. Typical investment size is £25,000 to £250,000 but can go as high as £2m for the right opportunity. Exit within 3-5 years.
Venture Capital
These are investment funds seeking high rates of return. However typically investments are over a million pounds. Some funds are targeted at lower amounts depending upon the sector and region. These funds are looking for exponential capital growth over 3-5 years.
Asset backed finance
This can cover machinery, sales invoices even sales orders. It can be a very flexible source of finance to the growing business
Leasing
This will cover your capital expenditure and spread the cost over a three to five year period. It is particularly useful if you do not have taxable profits to maximise your capital allowances.
Sale and leaseback of a property you own is another good source of funds.
Factoring
Factoring offers a sales ledger administration and debt collection service. Up to 95% of an approved sales invoice is paid within 48 hours, quicker if required. Credit protection is also available to protect against a bad debt. The Factor will own and place a first charge over the book debts and they might also take other charges, depending upon the strength of the financial information.
Invoice discounting
Invoice Discounting can be Confidential or Disclosed; it depends upon the strength of the financial information. The service is the same as Factoring, except that the sales ledger administration and the debt collection is the responsibility of the client and not the Factor. Pre payment of the approved sales invoice is still up to 95% and the factor will still have a first charge on the book debt and therefore own the debt. This service can also have credit protection cover. All sales invoices need to be for a business to business debt, and some proof of delivery is generally required.
Trade Finance
This is funding provided against stock purchases, signed contracts and orders whereby the funder will prepay a certain percentage of the value
Pension fund
It may be possible to use your pension funds for a loan back to the business
What do u think about it?
$3000 per mo Site for Sale: $65,000 OBO
- $3000 per mo Site for Sale: $65,000 OBO
Content and Community Driven Pet Websites
________________________________________
Profile: Two Pet Related Websites
Price: $65,000 OBO
Age of sites: 2 years 4 months
Monthly revenue: $3300 (plus or minus a couple hundred)
Key details:
Growth Year over Year: 641%
Uniques: 200,000 per Month
Page Views: 1 mil + per Month
Referrers: 10,000+ Monthly
Search Engine Traffic: 61%
Members: 7500+/-
Articles: 318
Blog Posts: 189+
Forum Posts: 256,000+
Topics: 19,000+
Adsense Revenue: $1500-$1700 per month
Kontera Revenue: $900+ per month
Direct Advertisers: $90 - $300 per month
Monthly Server Costs: $100
Monthly Advertising Costs: $0
Total Profit Per Month $2500 - $3000
Organic Growth Month over Month: 10% +/- (Zero spent on advertising – all word of mouth and search engine)
Software Licenses: All Open source and thus free: Linux, Apache, MySQL, Zen Cart, PHPLIST, WordPress, SMF, and the rest Custom Programming.
Software Editions: All software running latest releases.
Uniques Last Month: 200,000
Page Views Last Month: *2,000,000+ per month
Referring Sources: 1,000 different referrers
Referring Keywords: 60,000 Search Terms
First Page Results: Thousands of keywords and keyword combinations
Indexed pages (Google): 65,000+
Indexed pages (Yahoo): 26,000+
Google page rank: 5-6 (Lots of 3’s and 4’s throughout the sites)
Pages of Content: 60,000+/-
Alexa site rank: 124,000 (way off the mark due to audience profile)
Compete Site Rank: Much closer but still off.. See image
Brand Value: All Original Creative and Content including Logo, Forum Template, Front-end, CSS, Code, Images etc. Extremely well made to render fast as well as accessible, to both humans and search engines. Search optimized throughout.
Description:
I actually posted this for sale almost 11 months ago but didn’t take any offers. Since then traffic has increased almost 650% and revenue has increase by almost as much, closer to 600%. Revenue comes from direct advertising ($150-$350 per mo) but primarily Google Adsense ($1500 - $1750 per mo) and Kontera Links ($700-$900 per mo).
Letting go as I’m working full time and just started Business School… I just don’t have the time. However, these sites are ripe for one to build a better business direction.
I started these sites as the pet industry happens to be exploding, exponentially and almost parabolically. Google “pet spending” to find a glimpse. Some articles you’ll find:
“The Growing Pet Industry Is One Trend You Can Bank On”
"In the past 10 years, pet spending has more than doubled to an estimated $38.4 billion for 2006."
"According to the U.S. Census Bureau, the pet industry is now the seventh largest retail segment in the country."
“We have only begun to see the tip of the spending iceberg"
“Pet Spending at All Time High”
"Pet ownership is on the increase in the US, and the amount of money spent on pets is dramatically increasing too."
The two sites are content and community driven websites with 350+ health related articles on pets, a pet blog that discusses current issues, and a very active message board and community. They compliment each other perfectly and as such are being sold together as a package. The templates are completely custom designed and CSS powered. They would be XHTML Strict Compliant however we’ve included a couple of things that just wouldn’t let it pass. There are almost 8000 members between the two sites. Several hundred more between the blog subscribers and the email list subscribers. At one time we had a store (its all still there however it’s been shut off) and we had about 200 customers. The store lasted only about a month and a half as our careers just didn’t allow us to provide the customer service this site deserves. We also had a drop ship company that worked out really well, (and we still do if we want them). Much more work than our careers had time for. The logos are custom. I’ve got the logo in vector version for Signs and tee shirts. The Design is custom. All software front-ends are custom and running clean - open source applications. Runs extremely well.
The entire 2 sites run on a dedicated server that runs about $100 a month.. The sites run on a LAMP environment, meaning Linux, Apache, MySQL and PHP. All of the software is open source and requires no fees. We run PHPLIST, Zen Cart, and SMF Simple Machines Forum. The blog is Word Press. The article system is completely custom however the back end panel is ran simple from phpMyAdmin – straight to the database.
I think there is enormous potential with the two sites as the brands have a very loyal following and is growing by leaps and bounds. It has been mentioned in 10 or so online and offline newspapers (that I am aware of) as well as a magazine – all of which will be provided. The site was featured as Yahoo’s Site of the Week. The site was forever (and perhaps still is) the number one pet site viewed on StumbleUpon.com. The blog also has 177 links from 56 sites according to Technorati.com and ranks 52,000. The database is huge. It’s full of fully owned content, images, customer data, subscriber data, members etc etc. The brand really sells when it comes to tee shirts and calendars. We have a drop shipper when needed that we buy tee’s at 4 dollars a shirt. Each shirt sold for $20 so there was a great margin.
The two sites have a solid existence and are trenched well into all the major search engines with perhaps thousands of first place results for keywords and keyword combinations. The majority of traffic is all organic from Google, Yahoo and MSN and it will stay that way forever. The site was built solidly by SEO pros with Search Engine Spiders in mind as every part of the site is search friendly. All pages have been correctly and lightly coded. The database powers the meta tags, title tags, h1’s, h2’s, image titles and bold tags. The site has tens of thousands of dollars put into the design and functionality.
petsite4sale@gmail.com
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