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SEO Pricing – 3 Pricing Models to Choose for Web Promotion
| Guest post by: Kaushal Gandhi |
Article Overview: SEO Pro must have a clear idea about the pricing of SEO solutions. There three different pricing mechanisms –price on performance, fixed monthly fees and pay per action. Each of the mechanism has specific set of merits and demerits.
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Free Download - The Truth about the Cost of Search Engine Optimization for a Website By Kaushal Gandhi |
SEO Pricing – 3 Pricing Models to Choose for Web Promotion
SEO remains one of the most critical aspects of online business. The fact that Search Engines are instrumental in producing the major percentage (60%-100%) of lead to a website explains it importance. But though the importance of SEO has already been established, its pricing remains a grey area. There is always the tussle of either pricing it too high and resultant risk of pricing out of the job and on extreme if the price is too low, the client may misjudge your ability. So is there no safe ground?
While pricing one has to keep in mind both the stages of SEO. Rather, the cumulative time spent on both on page and the offsite optimization procedure. Basically the key determinants in pricing are the time invested for the optimization process and the experience of the SEO. A standard rule goes like that a SEO service by a new professional should fetch $25 per hour and that by an experienced professional may be priced at $ 175 per hour.
In addition to the above mentioned mechanism there are other methods that can be used for proper pricing of SEO. They are as follows.
• Price on performance:
In this type of payment module the pay is determined by the fruits of the SEO. Payment is made if SEO succeeds into getting a first page ranking. But this method is not fair enough with the results being highly defined by the client's perception and the SEO Company may suffer losses. This type of pricing is only limited to certain sections of the market where competition is considerably low.
In this type of payment module the pay is determined by the fruits of the SEO. Payment is made if SEO succeeds into getting a first page ranking. But this method is not fair enough with the results being highly defined by the client's perception and the SEO Company may suffer losses. This type of pricing is only limited to certain sections of the market where competition is considerably low.
• Fixed Monthly fee:
In this module the client agrees to pay a fixed monthly rate, irrespective of the performance of the SEO. Given the uncertainly of the performance of the SEO. Clients would agree to such a set with only established SEO so that they can keep faith on the performance of the SEO. But, before getting into such a setup clients must understand that it takes time for SEO to generate result.
In this module the client agrees to pay a fixed monthly rate, irrespective of the performance of the SEO. Given the uncertainly of the performance of the SEO. Clients would agree to such a set with only established SEO so that they can keep faith on the performance of the SEO. But, before getting into such a setup clients must understand that it takes time for SEO to generate result.
• Pay per action:
Under this set up, there is an agreement in between the client and the SEO Company according to which the client will pay only if there are actions like a customer contacting the client, instance of sale etc. Usually the payment is made as a part of the sale. A client may offer somewhere in between 10%-15%.
Under this set up, there is an agreement in between the client and the SEO Company according to which the client will pay only if there are actions like a customer contacting the client, instance of sale etc. Usually the payment is made as a part of the sale. A client may offer somewhere in between 10%-15%.
Irrespective of any of the above mentioned methods, you should not only discuss it with the client prior to proceeding with the work but also sign contract that specifies every single detail regarding the method of payment and the timeline.
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Article Tags: Page Ranking, Search Engine, SEO Prices, SEO Pricing
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Related Forum Posts
Internet Users Hbk http://www.internetscamsanonymous.com
- Current site for sale of our handbook as a Clickbank product
Welcome any and all feedback:
Sale page Content
Handbook Content
Pricing
Too Big
Considering braking it to 2 volumes: Avoiding Scams Online and Doing Business Online and maybe ad 3rd volume related internet technology
Kind of like selling preventive medicine!!
Thank you in advance for your interest and comments
Re: need pricing help please
- [quote="lovesangel":32mmx3yi]Where would courses fall into this pricing mix? Either/and online, downloadable, or the hardcopy kind you can order and hold in your hands?[/quote:32mmx3yi]
Nancy, could you define "courses" with as much detail as you can? I ask because every person reading this post has a different "picture" in their minds of what a "course" is.
For me a "Course" can fit in any of the delivery methods I disclosed in the Pricing Ladder. That is.. it can be an ebook, autoresponder sequence, teleseminar or webinar (recorded or live over the phone/internet), a workshop (live-in-person-face-to-face) or a one-on-one session.
So let us know how you are defining "courses". thanks
Happy Worker as of Dec 31 2007
- Here's mine... I'm now off to make an offering to the business planning gods for their help in getting to these goals & beyond.
To the combined success of Prophets 2 Profits!
-----------------------------------------
1) Corporate
a) Retail
- Sales reps covering all major markets (1M or more)
- Retail product launch plan
- 1 more retail release (TBD)
b) The Toy Agency
- Systems for:
o Creative process
o Pricing
o Manufacturing
o Logistics
- Marketing agency strategy in place
- 1 new customer every 2nd month (5 new customers); 1 of which will be rev of >= 500K/year
c) Business
- Creative talent pool management strategy & process
- Outsourced and/or weekly bookkeeping
- Monthly budgeting & forecasting
- Better banking organization (Line of Credit, CCs, automate billing for appropriate vendors)
- Team total of 5
- Larger office
d) Web site
- Daily updates
- Start of separation of Blog/TTA/Retail
2) Personal
- Most weekends “off”!
- Entirely separate personal finances; basic personal financing plan
- Family….?
Pitch Like A Girl: How a Woman Can Be Herself and Still Succ
- Pitch Like A Girl: How a Woman Can Be Herself and Still Succeed
Ronna Lichtenberg
2005
From the inside cover:
"As a woman, you probably feel uncomfortable when it comes to promoting yourself and asking for what you want."
WHAT IN THE HECK IS THIS, I asked myself when I read that. Women are the fastest growing business owners in the US and Canada, there are t housands of women executives and CEOs - though not as many as might be expected, admittedly, yet the book opens with this surely out of date stereotype.
However, as she continued to give examples of women who had high paying jobs but were routinely not paid as much as men because it hadn't occurred to them to ask for raises, etc., I decided it was probably true for a majority of businesswomen...
Anyway, more of the info from the jacket:
"Other books have told you how to get what you want by being more like a guy. Pitch Like A Girl tells you why its an advantage to be who you are and how to do better by bringing more of yourself to work."
The TOC:
1. Pink and Blue
2. The Quck-dry Chapter
3. What's In your head that's not in his
4. The Me, Inc Mindset
5. Visioning: Discover What You Really Want
6. Identifying Prospects
7. Pre-pitch homework and heartwork
8. Crafting the pitch
9. Pricing the pitch
10. Packaging the pitch
11. Delivering the pitch
12. Closing
Conclusion
A Word to the guys
The Empathy Quotient
The Systemizing Quotient
Bibliography
And on a side note - non-fiction books without indexes - of which this is one, annoy me.
Why women don't charge more
- I just read a chapter in Pitch Like A Girl: How a Woman Can Be Herself and Still Succeed, by Ronna Lichtenberg that deals with this.
THe chapter is called Pricing the Pitch.
"In a WAll Street Journal article about what might be holding women back from corporate success, Terry Dal, a former vice president at Wells Fargo bank, said, "Good girls don't advertise; only prostitutes advertise. We feel dirty promoting ourselves."
The author's advice:
The first step in getting the money you desserve is to understand the market rate for your offering. Not what you think you need, not what they're willing to pay, but the going rate for similar goods and services offered in your area by someone with your skills and experience.
Then, seek expert advice. "Men routinely consult lawyers, financial advisers, exxecutive recruiters and any other paid counselors to help them assess what constitutes a fair fee."
Your research into going rates should not lead you to a single price for your pitch but rather a range of prices - both a market range and a personal range, which should overlap but won't necessarily be identical.
In pricing, one size does not fit all.
The final step in determining your price is to consider what you think you'd be paid for the same job if you were a man.
The author also discusses why women usually discount their prices (must'n't appear too over-confident), the difference between discounting and "giving a discount", and other issues.
I'd advise every woman wondering about what to charge to read at least this chapter of the book.
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