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SEO Targets and Business Goals – A Relatively New Concept Explained
| Guest post by: Kaushal Gandhi |
Article Overview: Sales oriented SEO must concentrate on revenue generation through the website. The sales target oriented SEO are more practical in approach. It is important to set achievable goals. The benefit with web based marketing driven by SEO, is that the results are highly predictable.
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Free Download - The Truth about the Cost of Search Engine Optimization for a Website By Kaushal Gandhi |
SEO Targets and Business Goals – A Relatively New Concept Explained
Search Engine Optimization is a relatively new advertising medium, in short span of time it has gained prominence. The web the offers authentic data required for shaping up the requirements of any business. So, it is true to say that expect predictable data from SEO.
Marketing on the internet is quite different from other traditional mechanisms. In a way experts hail it is as a more predictable process. Unlike other marketing procedures the guess relative is negligible in terms of SEO. It is investment that is slated to yield good returns.
The kind of SEO strategy a business website needs is sole dependent on the amount of revenue one expects the website generate in one year. It is only when there is a clear cut answer to this question, it is possible to derive good results from SEO. The more realistic is the approach the better will be the impact.
Main Target- Revenue:
Many a people mistake their sole goal to be the number of hits to the website, the traffic and the ranking. The factor do matter but the ultimate aim something different. The masters of the game say that the final gainers are those who set their goals in term of revenue earned by the website. The fact is that search engine results propel revenue goal. Once you know the revenue target, you can easily gauge the difference between your existing client base, and the expected. This will help you identify the exact number of visitors and the percentage of then turning into clients.
Many a people mistake their sole goal to be the number of hits to the website, the traffic and the ranking. The factor do matter but the ultimate aim something different. The masters of the game say that the final gainers are those who set their goals in term of revenue earned by the website. The fact is that search engine results propel revenue goal. Once you know the revenue target, you can easily gauge the difference between your existing client base, and the expected. This will help you identify the exact number of visitors and the percentage of then turning into clients.
The arithmetic of SEO:
Then number of clicks is in actuality the number of visitors. A successful SEO will be able to draw visitors and eventually clients. The fist search engine result page is the targeted station for most SEO consultants. AOL data shows that 50% of the organic clicks go to the first page, 10-15% for the second and 5-10% for the third. A first page ranking will ensure 7% of search volume. So to get 100 visitors one needs 1,428 impressions.
Then number of clicks is in actuality the number of visitors. A successful SEO will be able to draw visitors and eventually clients. The fist search engine result page is the targeted station for most SEO consultants. AOL data shows that 50% of the organic clicks go to the first page, 10-15% for the second and 5-10% for the third. A first page ranking will ensure 7% of search volume. So to get 100 visitors one needs 1,428 impressions.
One this arithmetic is clear, proceed towards keyword selection. One gains from choosing from a variety of keywords. Many low volume keywords yield better results than having several high volume ones. Buy the keyword that match with the needs of the users rather than the ones that are extremely popular. Remember that more popular keywords mean greater competition and lesser chances of the website appearing in the prime position.
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Related Forum Posts
Re: Set goals that motivate you!
- Sounds simple enough when you take it at face value, but what are goals? Are these short term or long term Goals, Are theses goal realistic, achievable? How to make them motivating Goals, What is motivation? Is motivation the same for all of us
Hmm so many questions, so few answers. must a an article in this somewhere
Btw (by the way) GT, nice Blog
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Re: Great start, but no finish
- My advise is FOCUS on your business.
Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy.
Concept is simple.
1- Have a good idea;
2- Build your business on it;
3- Monetize your business;
4- Promote it;
5- Build list of responsive customers;
6- Maintain You Business.
Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW.
Orxan
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
How do you know if you have a good idea?
- [quote="orxan":3118uboz]My advise is FOCUS on your business.
Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy.
Concept is simple.
1- Have a good idea;
2- Build your business on it;
3- Monetize your business;
4- Promote it;
5- Build list of responsive customers;
6- Maintain You Business.
Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW.
Orxan[/quote:3118uboz]
Thanks orxan! But how do you know if you truly have a good idea or not? If we ask ourselves, we may be suffering from tunnel vision. On the other hand, friends/family may try to discourage us from pursuing a small business because of their own fears, while others will simply give us an empty "you can do it!" line.
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