Tweet

Business Blogging Tips: Top 10 Topics to Blog About

Guest post by: Sarah Carter

Article Overview: Business blogging has many advantages. However, if you're having a tough time coming up with things to write about, here are 10 topics to get you started.

Business Blogging Tips: Top 10 Topics to Blog About

Business blogging has many advantages. Blogging gives your company a chance to engage with your customers in a less formal setting than on your company website. A blog serves as an online platform for you to let your customers and potential customers in on some behind-the-scenes details about your company, highlight new products, announce special promotions and more. It can also be great for your SEO efforts. However, just creating a blog won't do anything; you need to actually write in it, a lot. Many companies blog weekly or even daily, which means you need some great content to keep your readers interested. Are you dealing with writer's block every time you sit down to compose a blog? Here are 10 great topics to help you get started.

· Summarize an industry-related news story. At the end of your post, link to the original news story and say something like "read the full article here." If you do this often, people will start to think of you as a resource for the latest updates in the industry, which means they'll check back often to stay in-the-know.

· Put the spotlight on an employee or current customer. This allows others to get to know people who use your product or service as well as your employees. It humanizes the company which makes it easier for people to trust and relate to you.

· Share details about a recent company event. Whether you want to make an announcement about when, where and why the event is happening or share photos and details about how the event went, your business blog is a great platform to do so.

· Post a video. Create an entertaining video that pertains to your company or industry and post it on your blog with a short summary paragraph. If you can, make it funny, people are more likely to share a funny video with friends. Funny and entertaining videos will also help keep your brand in people's minds.

Wri Write a how-to post. How-to's are one of the most popular blog entries. Did you know that 80% of people who visit a blog are visiting it for the first time? This is because they were searching for information (such as how to do something) that they found on the blog. Once they're reading on your blog, they’re more likely to search through your other entries, then hopefully your website.

· Describe little known 3^rd party products that work well with your product. This is useful information that your target audience (customers or potential customers) would be interested to know.

· Answer a common customer support question. This will not only help your customers but it also shows them that you genuinely care. Potential customers will see this and instantly gain more trust in your business.

· Highlight a product or service. If there's a particular product or service you are promoting this month, feature it on your blog. Include a photo and let your readers know how this product or service makes their life easier, healthier, happier, more successful, etc.

· Provide tips and tricks of the trade. Share some inside information on your industry with your readers. Giving them information they find interesting or useful but can’t get anywhere else is one way to get them to come back and read in the future.

· Ask your customers' opinion. Want to know whether or not people liked your newest product? Post a few poll questions as a blog. Encourage people to leave their opinion in the comments section. It’s an excellent way to get feedback about your product or service from the people who matter most, your customers. It also shows customers your company cares about what they think and you’re working to ensure they have an excellent experience.

The possibilities are endless when you're coming up with things to write about for your business blog. It's important to always put yourself in your target audience's shoes. Think about what they would be interested in reading about. What kind of information would entice them to read then motivate them to share with their friends? Then start blogging! They'll appreciate your thoughtful and original content and return to read. Readers will hopefully turn into customers who will then eventually turn into advocates for your brand.

Related Articles
  Making Money Blogging Can Be Tons Of Fun
  7 Tips for Blogging Newbies
  Learn Blogging From Others!
  Blogheads
  Starting a Blog? Blogging 202
  Home Business Expert: Importance Of Blogging
  Do You Have the Blogging Blues?
  Beginners Guide to Blogging
  Earn More Money For Your Internet Marketing Business with Blogging
  How to Guest Blog
  New to Blogging
  Stuck for blog topics? Listen, then write.
  What to Put in Your Blog
  Blogging The Easy Way Is More Than A Trend
  How to Make Money Blogging!- Untold Secret Revealed
  To Blog or Not to Blog
  4 BlogTopics & Blog Post Ideas Which Keep Readers Coming!
  Does a Virtual Assistant Need a Blog?
  Market Your Blog To The Masses
  Top 5 Tips For Successful Blogging

Article Tags: blog marketing, business blog tips, business blogging, local seo service provider, local splash



Related Forum Posts
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Best Internet Marketing Strategy - I wanted to share more on the topic of Blogging and creating your own original content that you enjoy writing about. Here's a real example. My wife started her own little Web site a few years ago. It's a very simple, home made Web site she built all on her own. She had sort of a hobby of going into Dollar stores, purchasing a few inexpensive items for a buck or two. Then she would create something completely new (usually home decor) out of what she bought (often with the same value of creating something that was worth up to $15 or $20) if you bought it in other stores, but only using material she bought at a dollar store. So on this little Web site, she starts writing about her creations and take pictures of them etc. A few years ago, someone from an AOL Money and Finance Blog (called Wallet Pop) invited her to Blog for AOL. Today, she write for both the US AOL Blog and the Canadian AOL Blog as well as she continues with her hobby and keeping up her own Web site. The other Bloggers at AOL have nick-named her, "The Dollar Store Diva" and she often writes about budget decorating. What amazes me is that with no SEO and just her original content, she attracts huge volumes of traffic. She has done radio shows in Toronto (and nearly went to the US to do breakfast television) and most people would be so amazed to see the traffic spike she gets from Blogging. But once again, she is just writing about the stuff she loves to write about. She is having fun with creativity and she now has a huge following of readers and subscribers.Others are decorating their homes with her ideas and their doing it with next to no budget. If someone is creating a Web site or a Blog, the best thing you can do is try something original on your own, but make it something that you love to write about.
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Re: Kevin needs "social glue" ideas - [quote="BuzzAroundBooks":1yomg44b] 1.) 10 Recent Posts (takes you to the list of the 10 most recent posts) 2.) Forum Contest & Prizes 3.) How to get started in the EvanCarmichael.com Forums 4.) How to promote yourself in the EvanCarmichael.com Forums 5.) How to start a small business (list of threads with related topics) 6.) SEO Tips (list of threads with related topics) 7.) Better Blogging (list of threads with related topics) 8.) Business Book Reviews (list related forum threads, I know Barbara has tons. We also have threads that list our forum members favorite biz books) 9.) Newest Members (takes you to a list of the newest forum members so that you can help them out or connect with them) 10.) Kevin's Case Studies *I'd think this format would make the forums easier to navigate through, especially for a newbie (which are the main people we're trying to attract to the site).[/quote:1yomg44b] If you're accepting any suggestions for topics -- could SEO tips be changed to Online Marketing? SEO is just a small part of Online Marketing and that would give us some sort of place to zero in on Online Promotional posts. Shri
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What To Do With a Troublemaker?

Providing Feedback

Time management for DIY PR

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.