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Branding Techniques

Guest post by: kunwarpal solanki

Article Overview: Branding is all about making an identity of the company or enterprise. People recognize a well known brand easily. People remember the brand name whether they buy products from the same brand or not.

Branding Techniques

Every business has a trading name but it is not that every business has Brand Name. Brand name is a broad phenomenon and usually referred to by marketing people. A brand name is good for your business and it helps the business in many ways. Branding is all about making an identity of the company or enterprise. People recognize a well known brand easily. People remember the brand name whether they buy products from the same brand or not. A brand name is all that a company has to promote the products and services.

Just brand name is not enough and there are other things that should be added to the branding strategy. Branding is incomplete without the products and services the brand name is associated with. It's not the brand name that people remember but actually they remember the products and services by remembering that brand name.

When we think of Adidas, the first thing that clicks our mind is a sport shoe. Adidas is famous for making quality sports shoes and the same is associated with its brand name. People remember shoes with the name Adidas.

There should be some connection between brand name and products. A brand name must be catchy, attractive and impactful but should also relate to the products. There must be a USP in your brand name. You should carry that USP in all your product ranges.

A company slogan is something as important as the brand name. You should follow a theme and then formulate a slogan. Normally a company slogan is something related to the mission, and vision of the company. The success mantra is the same as it is for brand name; the slogan should be short, simple and attractive. An original slogan can prove to be a good branding tool.

Now you have brand name and company slogan so what else do you want? Now you need a logo for your company. A logo symbolizes your company, your brand name and company slogan. A logo should be so flexible that it needs not to change with changes in company policies or products. You can make a logo that is more close to the company's name rather making it closer to the product name. So, if in future you plan to change the product line then you need not to change your logo. It takes a lot of effort and time to establish a brand logo.

All these are basically branding techniques which help you to market your products easily and also help people to remember the company, brand and products. It's a part of marketing.

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Related Forum Posts
Re: Bad SEO techniques? - There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1jr37kqx]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1jr37kqx] Hi Jeff, Thanks for adding to the list. I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?
Re: Bad SEO techniques? - [quote="WebBizIdeas.com":1a8vvwse]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:1a8vvwse] I wouldn't think of "relying on keyword metatags", "using lots of javascript", and "implementing your site in Flash" as bad/black hat...just ineffective. The search engines don't pay much attention to keyword metatags, and using javascript/flash just means the search engines can't "read" it (so if your menu is javascript, for instance, the search engine won't see any keywords you might have in there.)
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Bad SEO techniques? - [quote="Alan Mater":3gnk0yja][quote="WebBizIdeas.com":3gnk0yja]There are few more techniques which also known as the Bad SEO Techniques or Black Hat SEO Techniques. Such as: - Relying on keyword metatags - Purchase Links (From Spamming or blacklisted sites or doing purchase links on high level for site marketing) - Horde Page Rank: This is one of my favorites, because it's one that most webmasters don't understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites "leaks page rank" from your site. However, the world has changed. - Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don't swap links for the purpose of building page rank. It's a waste of your time - Implement duplicate content - Use Session IDs on your URLs - Use lots of Javascript - Implement your site in Flash[/quote:3gnk0yja] Hi Jeff, Thanks for adding to the list. I have one question, though. How would one implement Session IDs for a URL, and what benefit would come from doing so?[/quote:3gnk0yja] Session ID shows up in the URL only if the method of the submitted form is GET, i.e., <form method="get"...>. If you can arrange for the form method to be POST, this particular problem does not arise. Data-transmission paths to the host differ between GET and POST. The latter, as well as being somewhat more secure, completely sidesteps the issue of fake URLs and SE confusion.


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