A lone developer may be tempted to focus all attention in one direction at a time, but good content cannot be sacrificed to SEO. In fact, SEO can only support quality content. It doesn't matter how well you use keywords or how well they are placed on your site if your content won't keep the readers' attention. Search engines can detect inferior content, information that is just a rehash of what is online elsewhere, or information that is repeated often in your own site. You won't increase traffic that way.
People used to try to bring traffic to their sites by just using keywords over and over throughout the site. That just won't work anymore, as search engines will consider such actions spamming, and you won't build your site. It works much better to place the SEO keywords within the title, in the first sentence or two, and at the end of the article. Remember to help the search engines find your content easily, not trick them.
3. Link to Your Website
4. Talk with Your Readers.
- Be picky. Only high quality sites with similar content should gain your attention. Everything else is a waste of time.
- After you have written articles for your site, submit them to article directories. You will be allowed to link to your project.
- Do you write another blog anywhere? If so, link it back to your project. The search engines will allow this.
- If you are involved in forums related to the content of your site, link to your website. The number of viewers will increase at your site as a result.
- If you link internally, use anchor text.
In an effort to stand out, some sites talk about themselves to the detriment of helping the customer. Use words such as you, you might, you will, you can, and yours to focus attention on meeting the customer or reader's needs. You want to be the helpful friend rather than the obnoxious person who calls attention to himself.
Using SEO keywords is vital, but the articles must first be interesting. Each page should be about one subject only to gain the most clarity and organization. Then go back and re-write to add context-relevant SEO keywords that support that topic. If a reader must stumble over the keywords multiple times in a particular context, consider rephrasing them for a more natural fit.
5. Make Sure You Have a Great Design That Loads Fast.
Your site has to load within seconds. If it takes too long, the average potential reader's attention will be drawn to the next option the search engine offers. With the internet's options and instant gratification, readers will frustrate quickly at a short delay.
You won't generate much traffic with an unattractive template for your project either. Poor design will not only tell the readers to move on, but Google's algorithm is smart enough to take into account a website's complexity and won't consider your site to be important enough to explore if it's too plain.
6. Maximize Knowledge of the Site
If you use web analytics software you will be able to track what has worked to bring traffic to your site. You will be able to see what pages have drawn visitors and which need some work. You will be able to track what links are the most effective and continue to develop similar ones. With you as the single site administrator, you must have statistics backing up your direction of the site's development, better than any board of directors.
Make sure your site has a site map. This will make search engines knowledgeable of your site in the same way you crave information from statistics. It is pure process-able data.The spiders search engines use will use it to understand how your site works. If you have a large website make sure your site map grows accordingly.
7. Use Meta and Title Descriptions Wisely.
Relevant and unique meta and title descriptions on each page are indispensable. The page title will help bring readers more than any other on-page SEO consideration. It usually doesn't happen that a primary term of two or three words will rank highly unless it is in the page title. Even though the Meta description tag won’t bring a high ranking, it may be a snippet beneath the listing. For that reason it should have a relevant keyword. It should also make searchers want to click on your listing.
Using SEO techniques can take time, especially for someone with limited resources to devote to the demand. For a personal project, these considerations can provide a starting point for gaining more traffic. They won't boost your search results to the top right away, but they will slowly start bringing readers, customers, and the life that your site needs to make some money for your retirement.