If you run a non-profit company, you know how much of a challenge it is to get your message out there and really be heard by the people you're hoping to help. Unlike a for-profit company, you don't have the advantage of massive amounts of profit and sales to further your marketing and message. Fortunately, there are a lot of programs out there devoted to helping out non-profits with this exact problem, with the Google Grants program being one of the best options out there.
Google Grants is a program that grants money to non-profit companies, allowing them to advertise on Google's AdWords platform. Typically, this can be a very expensive advertising platform for even the least competitive keywords. It's a combination of volume and CPC (cost per click) that drives up the cost to levels that most non-profits can't afford. However, the Google Grants program allows approved non-profits to spend at least $10,000 per month on the platform, which can be absolutely huge for spreading your message and creating positive change in whatever social area that you are working to improve.
You will need a Gmail account for your organization if you want to apply to the program, so be sure to set that up as soon as possible to speed up the application process. Additionally, it'll be a good idea to have all of the details of your organization laid out in front of you for when you apply so you can breeze through the application.
Marcela De Vivo is a woman entrepreneur and freelance writer based in Los Angeles. De Vivo is currently working for Transparent and spreading the word about the companies widget which is helping people Learn Russian.