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Principles of Marketing

Written by: Jeff Blackwell

Article Overview: There are a few things you must know when planning your marketing campaign. These factors are the “Principles of Marketing”.

Principles of Marketing

Learning how to market correctly is the biggest task when starting a new business or selling a new product. Without proper marketing, your endeavors will more than likely not succeed. The following are some basic principles of marketing.

[Product] When marketing, you must first create a product or service that is clear and easy to comprehend so the potential buyers will have no problems in understanding what your company is offering. This is by far the most important role in marketing. If you are offering a product or service to impending clients and the client cannot fully understand what your product or service is and does, they will pick up and move on. A few of the things you can include in your campaign to make sure the public will understand your product and service is include a warranty, customer service, instructions, company name, visual examples of how your product or service works.

[Price] The next issue to work with when working on your marketing campaign is to create a price that is reasonable and competitive with your other companies in your market. You should do some research on these companies and find out the average prices of your type of product or service and in turn create a price that is lower than the average if it is possible in your budget and profit margin. The public will notice a product or service substantially quicker if the price is in their budget and with the growing economy, the public will appreciate a low cost product or service.

[Place] When marketing your product or service you must also choose a location that will best suit your company in reaching your prospective market. This is a task that few people will really spend the time on but it plays a major role in how well your business does. Think of it like this, would you promote your children’s toy inside of a bar? You must choose a location to promote that will reach your future client base. This holds true for new products more than existing companies and products because if people do not know your product exists then how will they know they need it and buy it.

[Promotion] You must always remember that communication with your consumer base is by far the most important aspect in marketing a new product or service. If you can make your client feel safe and feel as though they are making the right choice in choosing your product, you are one step ahead of your competition. Safety with their money is a large part in the decision the potential clients make when choosing a product or service that they are in need of, and if you can make sure they feel safe, you will be 1 huge step closer in closing the deal. Safety is key, and will always be the most important aspect in marketing a new product or service.

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