Tweet

Present Powerfully

Written by: Louis Lautman

Article Overview: Learn the secrets of the most powerful presenters today.

Present Powerfully

So you got the job, the money is good, the co-workers are friendly your boss likes you and then it happened. You feel your throat hit your stomach and your heart skips a beat. You have been asked to do the last thing on earth that you would ever want to do…yes give a presentation…in front of you peers no less. Why did the boss pick me, you ask your self. Chances are you have been doing such a fine job and it has been recognized, that management wants you to share your natural talent with your peers so they can learn how you are so extraordinary.

Public speaking is the number one fear that human beings have; it ranks higher than death, heights and fire. Yes someone would rather catch on fire and fall to their death from a 30 story building than speak in front of a crowd…even worse if they know the people in that crowd. I have been speaking in front of groups for many years and the same thing that stops people from wanting to open their mouth, drives me to speak with passion. It is this speaking with passion that touches people and leaves you remembered long after your presentation is through. It does not really matter what you are speaking about, but when people see you are passionate about your subject, they will remember and respect you.

Your presence conveys the larges portion of your communication to your audience, 58%, the way you say the words conveys 35% and the words you use only 7%. What does this mean to you? I like to say “fake it till you make it,” or “act as if.” If you fake being confident in front of a crowd while presenting, or you act as if you are confident, chances are you will become confident and your butterflies will fly away. The old saying imagine the audience is naked is probably not the best idea if you are nervous. Your audience wants you to succeed, and if you like your audience, they will like you. Your charisma and energy will be contagious and when you are able to relate to the audience, they will relate to you and see your good character. This will send any remaining butterflies in your stomach off to the field to fly where they belong.

It is ok to use an outline, but never read a speech verbatim off of a piece of paper. You should be familiar enough with your topic before your presentation where just short notes to yourself will suffice. Arrive early enough to the presentation so you are not rushed and cannot relax before your presentation. Visualize yourself giving a masterful presentation and then see the audience applauding your efforts. This exercise is a crucial ingredient in the success of any endeavor. If you ever watch Michael Jordan before a free throw, he makes the basket in his mind before he shoots the ball. I have given thousands of speeches in my mind…and they were all a huge success!

When you are ready to give your presentation, take a deep breath and just begin talking like you are talking to a group of friends at the local tavern, just keep the language appropriate to your audience. Cover everything that you planned on covering and in the order you planned on covering it. Be sure to look your audience in their eyes, this will really allow you to connect with your audience and make them feel touched by you. Careful with your “um’s “ and “ah’s,” relax and have fun. Soon enough that round of applause that you envisioned will be a reality and you will be back in your seat, safe and sound. This is now the time to imagine your audience naked. Congratulations you have given a powerful presentation.



Louis Lautman, he is a business consultant, life coach and peak performance expert. He is the president of International Sales University, a sales training company based in Miami FL. He runs extraordinary public and private seminars to create breakthroughs and transform your life. Louis can be contacted at 813-380-7467 or louis@InternationalSalesU.com. Check his website at louis@InternationalSalesU.com.

Related Articles
  Clarity is the New Creativity.
  Stop Being Invisible
  Leaders knows the value of present.
  Successful Business Marketing: What Does Your Marketing Archetype Say About You?
  Why do we struggle?

Article Tags:



Related Forum Posts
How to valuate a business - Hi Garth - here is how we did it at Northern Crown Capital when I was helping them raise venture capital for Toronto-based entrepreneurs. Assume the start date is 2003 so 2008 projections are 5 years out: How Northern Crown Capital Valuates a Business 2008 Financial Projections Earnings Before Tax $5,865,000 Tax Rate 42% Taxes $2,463,300 Net Earnings $3,401,700 Amount Seeking to Raise Today $3,500,000 Discounted Value of Future Opportunity, 5 Years Out 2008 P/E Ratio 15 Value of Company in 2008 $51,025,500 Discount Rate Applied 30% Year 2008 $51,025,500 Year 2007 $35,717,850 Year 2006 $25,002,495 Year 2005 $17,501,747 Year 2004 $12,251,223 Value of Company at Investment in 2003 $12,251,223 Less: Investment Amount $3,500,000 Present Value $8,751,223 Discount for Risk & Private Company 40% Less: Discount for Risk & Private Company $3,500,489 Private Company Value $5,250,734 Present Value (What the Owner Keeps) $5,250,734 60.00% Financing (What the Investor Gets) $3,500,000 40.00% Total $8,750,734 100.00% I hope this helps!
Re: Welcome New Moderators in Addition to Our Fine Team! - Hello everyone, and Thanks for the introduction Ringo! This is going to be a great experience for me and for everyone in the community. I hope to learn a lot from you and I know there is something I can share with all of you. Past, Present, Future. Before I started my own business I worked in the north Canadian oilfields drilling for natural gas. I worked long hard hours and spent a month at a time away from home. It's when I started to burn out that I realized that there is more to it than wasting my life, secluded away from civilization and the people I cared for most. A friend of mine introduced me to a business opportunity which not only offered me the chance to fire my boss and walk away from a less than perfect lifestyle but it gave me the chance to make an income that was more than sufficient to support me and my fiance. I pounced on the opportunity like a cat on a mouse. Since then I have been working from home helping others break away from their "less than perfect situation" by mentoring them in the ways of marketing. I will continue on this path teaching, helping and coaching until I'm to old to use a computer. I feel honored to have this opportunity to share and grow with the community. I look forward to talking to you all. Dallas.
How To Build Great Pillar Content For Your Internet Business - I’ve found that a successful Internet businesses must start with a solid foundation. As I’ve seen, most Internet businesses will integrate a blog onto their website and start to build a solid foundation of pillar content. Pillar content or pillar articles are posts that are written to help a consumer establish what your Internet business is all about. What Is Pillar Content? This termed was first coined by a famous blogger called Yaro Starak at his website Entrepreneur’s Journey. Yaro provides the following detailed definition: “A pillar is blog content, usually an article, which does some very important things: * It will bring in a rush of new readers and backlinks (other sites linking to your blog). * It will continue to bring in more readers over time as you and other people refer to it, even though it may be buried in the archives of your blog. * Eventually it will bring in traffic from search engines (this is largely because so many other web pages link to it). * You can list it in a separate area (like an articles page) with all your other pillars so your best content can easily be accessed and your value clearly demonstrated. * It is not time dependent, so in twelve months’ time it will still be relevant and popular.” Why Is Pillar Content Important? Looking at the bigger picture, pillar content is your foundation of your Internet business as it will continue to bring consumers and readers to your website. You may think that just having a product or service to sell is all that’s needed to run a successful business. Not quite so. Consumers today are very hungry for information and want to know more about your business. Therefore providing pillar content relating to your products or services can add value for your consumers and generate more sales for you. For example, if I were selling a watch online and it had a description and listed features, it may not be enough for a consumer to purchase the watch from my site. Reason being, most people would want to read reviews from others who have purchased this watch and see their feedback. What if I wrote an article about the watch talking about the history and make of it and asked an expert to state their opinion, and had other consumers respond with comments and feedback. Then this would provide social proof and adds value to your product without the consumer leaving your site and spending time looking for more information elsewhere. Examples Of Pillar Content Most pillar content articles are longer than 500 words and have lots of practical tips or advice. There are many different forms of pillar content you can create and I have listed some examples below for you to apply to your industry: 1. How To Article - shows people how to do a certain task or instructions on building something 2. Definition Article - defines a term in your industry 3. Present A Theory Or Argument - writing to present some unique thought 4. Release A Significant Resource - a report, podcast, video 5. A “List” Article - it’s very easy to scan and share. Can be a top 10 list or action points 6. Technical Or Visual Guide - a screen capture presentation or how to fix something using a video presentation. It is also a very detailed step by step blueprint on exactly how to complete a task. Pillars I’ve seen how effective pillar content can be for any Internet business and I recommend you have at least 10 pillar articles on your website before marketing to consumers. That way you’ll provide them with something valuable to read and also gain their interest to come back again. If you can write an article each day using the above examples, then you can build a very strong foundation for your Internet business. Tyrone Shum Pillar Article Writer


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Selling What Sizzles vs. Delivering Real Value

The new marketing question. Will they follow?

Web Design in 30 Minutes - Can this be Right?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.