Direct Sales
Direct Sales
First of all, you really must believe in the product you are selling. No matter how good an actor you might think you are, if you don’t think your product is worthwhile and actually a good deal for customers, trust me, it will show. That’s because when you sell a product, rarely are you selling that product itself. Instead, you’re selling your enthusiasm and passion for the product. People buy things that get them excited, not just things that are going to add value to their lives.
Secondly, you need to have an iron will to succeed. Rarely will you get a “yes” on the first try. Even the most experienced sales people continue to hear rejection on a daily basis. But, it’s not the number of times you get a sale that actually makes the mark of a great salesperson. Instead, it’s the number of times someone has been rejected and refused to quit, the number of times you’ve been willing to fail and try again. In this field, you will only be as successful as the amount of time and effort you are willing to invest in your endeavour.
A third factor that will help you succeed in direct sales is to be real. I don’t mean realistic, I mean real. Customers don’t want to be approached by someone they think is a salesperson, someone phony who is just after their money. They want to buy from someone who is down to earth and natural. Try not to put on a show for prospects or push products on them. Just be yourself. By being natural and displaying your natural enthusiasm for the product, people will be much more receptive to your efforts.
That being said, however, you can’t forget that you are a salesperson above all else, and yes, your goal is to sell products and make money. So, you can’t just sit back and be friendly and nice and hope people will buy your product. There is a certain amount of ‘selling’ that you need to do, but there is a way to do it that won’t scare people away. Try to emphasize the value of the product and how it will improve the customer’s life. And, you need to learn how to close the sale. There is no point wasting your time putting on a show and demonstrating your product’s benefits if you are then unwilling to ask for the sale.
By setting goals and continuing on no matter how many times you get rejected, you cane make your career in direct sales a success.
Direct Sales - To learn more about this author, visit Stephen Potter's Website.
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So, you’ve got a business plan that you think is flawless, a product that you think is unbeatable, and the ambition to take your company to the top. What else do you need to succeed in the line of direct sales? Well, believe it or not, a lot more! From personal experience, I know that just being well organized and having a product that you think is great, does not mean that everyone else out there will agree with you. If you’re going to succeed in this extremely competitive field, there are some things that you should know.
First of all, you really must believe in the product you are selling. No matter how good an actor you might think you are, if you don’t think your product is worthwhile and actually a good deal for customers, trust me, it will show. That’s because when you sell a product, rarely are you selling that product itself. Instead, you’re selling your enthusiasm and passion for the product. People buy things that get them excited, not just things that are going to add value to their lives.
Secondly, you need to have an iron will to succeed. Rarely will you get a “yes” on the first try. Even the most experienced sales people continue to hear rejection on a daily basis. But, it’s not the number of times you get a sale that actually makes the mark of a great salesperson. Instead, it’s the number of times someone has been rejected and refused to quit, the number of times you’ve been willing to fail and try again. In this field, you will only be as successful as the amount of time and effort you are willing to invest in your endeavour.
A third factor that will help you succeed in direct sales is to be real. I don’t mean realistic, I mean real. Customers don’t want to be approached by someone they think is a salesperson, someone phony who is just after their money. They want to buy from someone who is down to earth and natural. Try not to put on a show for prospects or push products on them. Just be yourself. By being natural and displaying your natural enthusiasm for the product, people will be much more receptive to your efforts.
That being said, however, you can’t forget that you are a salesperson above all else, and yes, your goal is to sell products and make money. So, you can’t just sit back and be friendly and nice and hope people will buy your product. There is a certain amount of ‘selling’ that you need to do, but there is a way to do it that won’t scare people away. Try to emphasize the value of the product and how it will improve the customer’s life. And, you need to learn how to close the sale. There is no point wasting your time putting on a show and demonstrating your product’s benefits if you are then unwilling to ask for the sale.
By setting goals and continuing on no matter how many times you get rejected, you cane make your career in direct sales a success.
Direct Sales - To learn more about this author, visit Stephen Potter's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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