Internet Sales
Internet Sales
First of all, you want to make your website as visually appealing as possible. That doesn’t mean bombarding your virtual customers with pictures. Too many images will just make the list longer to load and that in and of itself could turn your customers away. What you want to do is include a few well-selected images that are clean and sharp, and that actually contribute to your product’s image. Don’t just include a picture of the sun and a palm tree to make your page look pretty. Make sure your graphics make sense for your product.
Along with that, you want to make sure that your text is compelling. Focus on the value your product will add to its customers’ lives, and where they will be able to draw their satisfaction from. It should be detailed, but not too detailed, and above all else, it needs to be honest. Don’t try to inflate the supposed benefits of your product, or make it sound greater than it actually is. That might work for the first sale, but I wouldn’t count on getting any repeat business.
Once you’ve got customers to your site and interested in your product, you want to make it as easy as possible for them to do business with you. After all, what is an ecommerce site without any actual internet sales? That might mean, for instance, accepting multiple payment options. What if someone does not have a credit card? Are they able to pay by money order or cashier’s cheque, or will you be losing out on their business? There might be an additional element of risk here, but it’s up to you to decide whether or not it’s worth it.
You also want to provide strong customer service so that people will feel confident shopping on your site, and will want to return. This doesn’t necessarily mean making home visits for repairs, but it does mean replying promptly to customer inquiries and letting them know that the situation is being addressed. The longer it takes for a customer to reach you, the higher the chances they are already getting in touch with your competitors.
To that end, you might want to consider offering satisfaction guarantees and flexible return policies. No business owner likes have their products returned, but allowing for that gives the customer a sense of confidence in shopping with you. If your competitors are refusing to do so, it would also be a way to set yourself apart.
Generating internet sales is a tricky business, but by putting yourself in your customers’ shoes, you can better anticipate and provide for their preferences.
Internet Sales - To learn more about this author, visit Stephen Potter's Website.
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Whether you’ve got your own website or you sell your product through the likes of eBay, you need to make yourself standout in the dizzying world of online business. What would make customers visit your site instead of another? Why should they buy your product instead of your competitor’s? If you’ve got an ecommerce business going, then there are some tried and true tests you can take to increase your internet sales.
First of all, you want to make your website as visually appealing as possible. That doesn’t mean bombarding your virtual customers with pictures. Too many images will just make the list longer to load and that in and of itself could turn your customers away. What you want to do is include a few well-selected images that are clean and sharp, and that actually contribute to your product’s image. Don’t just include a picture of the sun and a palm tree to make your page look pretty. Make sure your graphics make sense for your product.
Along with that, you want to make sure that your text is compelling. Focus on the value your product will add to its customers’ lives, and where they will be able to draw their satisfaction from. It should be detailed, but not too detailed, and above all else, it needs to be honest. Don’t try to inflate the supposed benefits of your product, or make it sound greater than it actually is. That might work for the first sale, but I wouldn’t count on getting any repeat business.
Once you’ve got customers to your site and interested in your product, you want to make it as easy as possible for them to do business with you. After all, what is an ecommerce site without any actual internet sales? That might mean, for instance, accepting multiple payment options. What if someone does not have a credit card? Are they able to pay by money order or cashier’s cheque, or will you be losing out on their business? There might be an additional element of risk here, but it’s up to you to decide whether or not it’s worth it.
You also want to provide strong customer service so that people will feel confident shopping on your site, and will want to return. This doesn’t necessarily mean making home visits for repairs, but it does mean replying promptly to customer inquiries and letting them know that the situation is being addressed. The longer it takes for a customer to reach you, the higher the chances they are already getting in touch with your competitors.
To that end, you might want to consider offering satisfaction guarantees and flexible return policies. No business owner likes have their products returned, but allowing for that gives the customer a sense of confidence in shopping with you. If your competitors are refusing to do so, it would also be a way to set yourself apart.
Generating internet sales is a tricky business, but by putting yourself in your customers’ shoes, you can better anticipate and provide for their preferences.
Internet Sales - To learn more about this author, visit Stephen Potter's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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