Online Sales
Online Sales
First of all, I won’t waste your time going into the basics of good website design. From sharp images to comprehensive product descriptions, we’ve already established that your website is good. So, what next? How about trying your hand at cross-selling? If you have an online store that sells multiple products, you should be highlighting all of the relevant or complimentary products on each others’ pages. To handle this, you will also want to make sure that you have a sophisticated yet easy to use software program to handle your customers’ shopping carts.
As much as no business owners likes to reduce his or her prices, one way to increase your web sales might be to offer discounts or rebates to customers. Try it with one product and move on to another if it proves unsuccessful. Keep changing your special offers on a regular basis so that online visitors will keep coming back to check your new deals.
Also, be sure to include deadlines on your offers. Don’t let them drag on forever or else customers will have no incentive to buy your product now. You will only be working towards increasing your online sales sometime in the future, if ever. Depending on your product and the level of traffic you have coming to your site, I would suggest not offering a discount for more than one week. That way, you can create regular weekly traffic from customers checking in each week to see what’s new.
Another good way to boost your online activity is to give special priority and treatment to customers who have done business with you in the past. Offer special loyalty discounts or send customers special e-coupons with each purchase they make in order to encourage them to come back and shop for more. You should also try to encourage past customers to write reviews on your site for first-time visitors to see. The more reviews you have – even if they are negative – the more confidence customers will have that your company is acting honestly and with the customers’ best interests in mind.
You should also make sure to keep careful track of all your past customers. That way, when new products or add-ons to old ones come out, you can be sure to let them know. Offer them trial samples or free subscriptions for a month to generate buzz.
Online sales don’t just magically happen overnight. Even if you rank high on Google, visitors to your site aren’t automatically converted into customers. That takes a focused strategy and concerted effort. The Internet may make things easy, but it won’t do the work for you.
Online Sales - To learn more about this author, visit Stephen Potter's Website.
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Your website looks snazzy, you rank high on the major search engines, and traffic is being driven regularly to your site. And yet, nobody seems to be buying your product. Is that a familiar picture for you? If it is, then you need to understand how to better convert your visitors into customers, and turning high traffic levels into high levels of online sales.
First of all, I won’t waste your time going into the basics of good website design. From sharp images to comprehensive product descriptions, we’ve already established that your website is good. So, what next? How about trying your hand at cross-selling? If you have an online store that sells multiple products, you should be highlighting all of the relevant or complimentary products on each others’ pages. To handle this, you will also want to make sure that you have a sophisticated yet easy to use software program to handle your customers’ shopping carts.
As much as no business owners likes to reduce his or her prices, one way to increase your web sales might be to offer discounts or rebates to customers. Try it with one product and move on to another if it proves unsuccessful. Keep changing your special offers on a regular basis so that online visitors will keep coming back to check your new deals.
Also, be sure to include deadlines on your offers. Don’t let them drag on forever or else customers will have no incentive to buy your product now. You will only be working towards increasing your online sales sometime in the future, if ever. Depending on your product and the level of traffic you have coming to your site, I would suggest not offering a discount for more than one week. That way, you can create regular weekly traffic from customers checking in each week to see what’s new.
Another good way to boost your online activity is to give special priority and treatment to customers who have done business with you in the past. Offer special loyalty discounts or send customers special e-coupons with each purchase they make in order to encourage them to come back and shop for more. You should also try to encourage past customers to write reviews on your site for first-time visitors to see. The more reviews you have – even if they are negative – the more confidence customers will have that your company is acting honestly and with the customers’ best interests in mind.
You should also make sure to keep careful track of all your past customers. That way, when new products or add-ons to old ones come out, you can be sure to let them know. Offer them trial samples or free subscriptions for a month to generate buzz.
Online sales don’t just magically happen overnight. Even if you rank high on Google, visitors to your site aren’t automatically converted into customers. That takes a focused strategy and concerted effort. The Internet may make things easy, but it won’t do the work for you.
Online Sales - To learn more about this author, visit Stephen Potter's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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