Stephen Potter Articles

Sales Training - Click To Read Article
You may think that some people are just natural born salespeople, and often times that could be the case. But, for the most part, it is training that makes the difference between a sales star and an average or below performer. So, how can your company create a training program that is able to maximize the potential of your sales force? Keep reading for some of the top sales training tips.

Sales Rep - Click To Read Article
As a sales rep, you have the often daunting task of trying to get someone who doesn’t know you, to not only get to know you, but get to like you, to the point that they are willing to trust and buy something from you. No matter how good you might be at your job, there are the inevitable obstacles that will present themselves. This article will focus on creating both effective sales that bring about results, and efficient sales, which make the most of your time.

Sales Force - Click To Read Article
So, your recruitment team has been working around the clock to ensure your company has the best and the brightest salespeople on board. But now what? How do you ensure that your new recruits will continue to invest their full talents and energies into your companies? How do you keep your sales force motivated and passionate about working for you? While different people will be motivated by different things, there are some commonalities that you can look to. From personal experience, here are some tips I have learned.

Sales Manager - Click To Read Article
Whether you are selling a kitchen blender, carpet-cleaning services, or cutting edge computer software, the personality traits you need to possess as a sales manager are the same. And, if you do not already have them, it is important to start cultivating them now. As the team leader, it is your characteristics and attitude that will be infused throughout the rest of the workers. What are they?

Sales Job - Click To Read Article
If you are reading this article then I already know that you are an ambitious person. A sales job is no easy task, and definitely not for the faint of heart, so if you are after one, you must know that you are a go-getter who does not mind hearing 100 “no’s” before getting to a “yes”.

Sales Management - Click To Read Article
Some people might not like the people at the top rung of this industry, thinking they are pushy and aggressive, but the truth is that sales management is one of the most crucial roles in any company. From hiring the right salespeople to training and evaluating them, a sales manager is one of a company’s major make or break factors. How do you find the best people to hire? What do you need to be looking out for? How do you keep your sales force motivated and productive? This article will answer these questions and more.

Sales Jobs - Click To Read Article
What does it take to succeed in sales jobs? What kind of characteristics should you be developing in order to become a leader in the industry? When many people think of a career in sales, they immediately rule it out, thinking that they don’t have the guts to know how to push products on people. But, while it is a difficult line of work to be sure, succeeding in sales is not as hard as you might think.

Sales and Marketing - Click To Read Article
Two of the most important words for any small business owner – sales and marketing. Without them, no business would ever survive. But, what exactly do they mean to each other? And how can you effectively use your marketing to boost your sales? This article takes a look at some of the top tips for those of you looking to change your marketing strategy in an effort to up your bottom line.

Sales Letter - Click To Read Article
A sales letter is exactly what it sounds like – a letter intended to bring in sales. Whether it gets the reader to place an order directly, or just to inquire about further information, the goal is the same. But, it’s not just an announcement; you need to make an offer to the reader. And, there are ways of doing so that are more effective than others. Read on to discover some tips to writing a strong and effective letter.

Online Sales - Click To Read Article
Your website looks snazzy, you rank high on the major search engines, and traffic is being driven regularly to your site. And yet, nobody seems to be buying your product. Is that a familiar picture for you? If it is, then you need to understand how to better convert your visitors into customers, and turning high traffic levels into high levels of online sales.

Internet Sales - Click To Read Article
Whether you’ve got your own website or you sell your product through the likes of eBay, you need to make yourself standout in the dizzying world of online business. What would make customers visit your site instead of another? Why should they buy your product instead of your competitor’s? If you’ve got an ecommerce business going, then there are some tried and true tests you can take to increase your internet sales.

Direct Sales - Click To Read Article
So, you’ve got a business plan that you think is flawless, a product that you think is unbeatable, and the ambition to take your company to the top. What else do you need to succeed in the line of direct sales? Well, believe it or not, a lot more! From personal experience, I know that just being well organized and having a product that you think is great, does not mean that everyone else out there will agree with you. If you’re going to succeed in this extremely competitive field, there are some things that you should know.


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