Joe Crisara Articles

Watch For The Buying Signs - Click To Read Article
You've heard people talk about them. We all think we know them when we see them but they are very hard to describe. What are they? They are buying signs of course. It's that magic moment when customers are ready to buy.

If the "Dog Whisperer" Was Your Sales Manager - Click To Read Article
In this day and age of hundreds of TV channels to watch as well as internet videos, I have found a show that I run across every now and then and I must say that it really fascinates my wife and I. This show is called the "Dog Whisperer" and it features Cesar Millan who takes troubled dogs and turns them around. He basically helps them feel like a productive member of their family.

High Price Raises Perception of Quality - Click To Read Article
In an article in the January 2008 Economist magazine, a study was cited that was done by Dr. Antonio Rangel of the California Institute of Technology. Rangel found that if people are told a wine that they are tasting is expensive, the perception in their brain evolves to increase the quality of the wine they had consumed based on nothing other than higher price meaning a higher quality.

Buyers Remorse Story With "Rolls Royce" Ending - Click To Read Article
My job is to provide you with the finest service and value that I can for the money you are investing in me. The question is not "Why is my price higher?" The REAL question is if you pay less then, "What are you willing to give up?"

7 Reasons Why Your Sales Results Suck - Click To Read Article
First of all, let's face it, I use that word to get your attention and now that I have it let me explain. When any frontline sales professional in your company does not produce the results needed to pay for all the overhead, benefits, pay, education and everything else needed to pay for there fair share of these expenses, then they are "sucking" these valuable resources at the expense of other employees who ARE pulling their weight.

6 Year-Old Nets New Toy With "Money Warning" - Click To Read Article
As I weeded my way through the mall past the other shoppers, past the other toy stores, and through the doors of the illustrious Lego store, I began to think about how this sweet, innocent, 6 year old boy had played me like a pro.


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