Salesperson Wimp-Out: Cutting the Price

Salesperson Wimp-Out: Cutting the Price

"Boss, if we could just cut our price 15%, we have a chance at the business." Tired of hearing your salespeople say that? The problem isn't your pricing, it's your people. Somewhere they've learned that a good way to compete is to cut the price, and they've gotten away with it. Your job as a professional manager is to train your salespeople to compete, plant their feet, and win the business…on something other than price. Train your salespeople to keep customers loyal to you regardless of price because your company offers something the customer will have to give up if he or she buys on price alone. Sandler Coaching: Learn More to Earn More.


Sandler Training is a Global Strategic Management and Sales Training organization. With over 220 training centers around the world, hundreds of thousands of individuals and thousands of companies have embraced the Sandler Training Strategic Management and Sales principles to take their business to the next level. Sandler Training works with clients that may be as individual as entrepreneurs to global corporations to provide a “breath of fresh air” to their Business Development an...

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