Trigger Events and Sales 2.0
Trigger Events and Sales 2.0
Proctor & Gamble manufactures a product called SK II and it was offered by its sales force to the world market. In one country there were complaints that the product when applied to the skin for the use of moistening the skin caused skin rashes.
How did the word get around? The internet. The Blogs with comments read by thousands of current and prospective customers. The company withdrew the product from the market, but not until consumer trust had been badly damaged. Like luck, the freedom of the World Wide Web can work in two opposite ways for a business and for sales.
Everyone is talking about the Web 2.0 as a second generation of web-based communities and services, such as social networking sites that facilitate collaboration and sharing between users. The phrase Web 2.0 may hint at an improved form of the World Wide Web. Advocates of the concept suggest those technologies such as blogs, social bookmarking, wikis, podcasts, RSS feeds (and other forms of many-to-many publishing), social software, and online Web services imply a significant change in web usage.
I firmly believe that is time to start talking about Sales 2.0.
Certainly there are many areas that sales people are affected with the new technology, pushing them to be more pro-active and having more control over the tools they are using.
To give a few examples: communications with the customers are affected with Sales 2.0 because many of your customers’ executives are having their own Blogs; emails are taking over the communication to a different level, many sales reps are always available due to the technology of Blackberry phones of the world, and especially internet makes it possible to do something that even decade ago was impossible – research companies before you contact them with the help of RSS feeds, online business directories, news alerts from search engines, etc.
And if technology has changed, markets are also changing by the same speed: one of the basic rules of capitalism is that in capitalism business collapses if it does not adapt to the situation on the market. Collapse of the businesses ironically benefits the system because it makes a space on the market for fresh ideas and new, better, and improved products.
Even a business collapse today can be a sales opportunity as pointed out above. There are over 3000 important cases in bankruptcy court in the U.S. at any one time these days. One of the chief examples is the airlines.
In over half of the cases the companies process through bankruptcy and reorganize successfully, becoming new customer for a variety of salespeople. It can be a huge untapped sales market, and by recognizing trigger events you can open a whole new market space for you.
Even the tragic case of Enron where fraud ruled the roost; they have turned around and with one of their energy company’s regained health again: new products, new services needed and new sales.
A lot of “motivational” preaching books have it backwards that urge salespeople to simply swim against the current. And it looks as if that’s what winners are doing. But winners have identified the future direction of the river current and swim vigorously in that direction.
With trigger events you will learn in which direction are your customers swimming, and nothing else is needed from you but to join them.
We sales people are in the business of asking our clients to make a major change. If we are unwilling to change ourselves, how can we ask our prospects to?
Read more about Sales 2.0 and about Trigger Events (where to find them and how to use them) in my book "Trigger Events - How to Find Your Next Customer".
Trigger Events and Sales 20 - To learn more about this author, visit Alen Majer's Website.
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Let’s take a look at what has recently happened to the salespeople in a company that has a fine record of few product and sales mistakes - Proctor & Gamble.
Proctor & Gamble manufactures a product called SK II and it was offered by its sales force to the world market. In one country there were complaints that the product when applied to the skin for the use of moistening the skin caused skin rashes.
How did the word get around? The internet. The Blogs with comments read by thousands of current and prospective customers. The company withdrew the product from the market, but not until consumer trust had been badly damaged. Like luck, the freedom of the World Wide Web can work in two opposite ways for a business and for sales.
Everyone is talking about the Web 2.0 as a second generation of web-based communities and services, such as social networking sites that facilitate collaboration and sharing between users. The phrase Web 2.0 may hint at an improved form of the World Wide Web. Advocates of the concept suggest those technologies such as blogs, social bookmarking, wikis, podcasts, RSS feeds (and other forms of many-to-many publishing), social software, and online Web services imply a significant change in web usage.
I firmly believe that is time to start talking about Sales 2.0.
Certainly there are many areas that sales people are affected with the new technology, pushing them to be more pro-active and having more control over the tools they are using.
To give a few examples: communications with the customers are affected with Sales 2.0 because many of your customers’ executives are having their own Blogs; emails are taking over the communication to a different level, many sales reps are always available due to the technology of Blackberry phones of the world, and especially internet makes it possible to do something that even decade ago was impossible – research companies before you contact them with the help of RSS feeds, online business directories, news alerts from search engines, etc.
And if technology has changed, markets are also changing by the same speed: one of the basic rules of capitalism is that in capitalism business collapses if it does not adapt to the situation on the market. Collapse of the businesses ironically benefits the system because it makes a space on the market for fresh ideas and new, better, and improved products.
Even a business collapse today can be a sales opportunity as pointed out above. There are over 3000 important cases in bankruptcy court in the U.S. at any one time these days. One of the chief examples is the airlines.
In over half of the cases the companies process through bankruptcy and reorganize successfully, becoming new customer for a variety of salespeople. It can be a huge untapped sales market, and by recognizing trigger events you can open a whole new market space for you.
Even the tragic case of Enron where fraud ruled the roost; they have turned around and with one of their energy company’s regained health again: new products, new services needed and new sales.
A lot of “motivational” preaching books have it backwards that urge salespeople to simply swim against the current. And it looks as if that’s what winners are doing. But winners have identified the future direction of the river current and swim vigorously in that direction.
With trigger events you will learn in which direction are your customers swimming, and nothing else is needed from you but to join them.
We sales people are in the business of asking our clients to make a major change. If we are unwilling to change ourselves, how can we ask our prospects to?
Read more about Sales 2.0 and about Trigger Events (where to find them and how to use them) in my book "Trigger Events - How to Find Your Next Customer".
Trigger Events and Sales 20 - To learn more about this author, visit Alen Majer's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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