How can you give your customers more time?
How can you give your customers more time?
This is the inspiration for my question this month, "How can you give your customers more time?"
Customers buy time every day. They buy availability, they buy delivery, they buy ease of implementation and they buy ease of use. In reality, aren't these all just elements of time? We want it now, we want to know how to use it now, we want it performing now. We don't have time to wait! We don't want to have to go to far to get it!
Everyone is under an incredible time constraint. Our workweeks are getting longer, our productivity expectations are getting bigger and our need to have a balanced home life is getting stronger. How does anyone keep up? How does your customer keep up? It reminds me of the old saying, "None of us have enough time but all of us have all that there is!"
When was the last time you stopped to think about how you can give your customers more time? Do you even know what time means to them?
Time could be:
time required to deliver/install
time required to decide
time to prepare
time required to change
time required to learn
time required to acquire
time available to reserve/pre-order
time service is accessible (especially in Professional sector)
time required to maintain
production time (amount of output per hour)
other ideas?
BONUS THOUGHT
I read about a great "best practice" whereby a Professional in North America hired his Admin in Australia. When he got up in the morning all of his work was done and it was waiting in his inbox! Could this idea work for you?
This month take some time to think about time. What does it mean to you, what does it mean to your customers, how can you be more efficient with time?
I will guarantee you that tomorrow's winners will be the masters of time.
Brainstorming Ideas
How would your customer define time?
How could you give customers more time?
How can you give your customers more time - To learn more about this author, visit Curt Skene's Website.
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I read a great quote once that said, "In the past 20 years we have gone from speaking milliseconds to nanoseconds which is the equivalent of compressing 40 years into 4.8 minutes!"
This is the inspiration for my question this month, "How can you give your customers more time?"
Customers buy time every day. They buy availability, they buy delivery, they buy ease of implementation and they buy ease of use. In reality, aren't these all just elements of time? We want it now, we want to know how to use it now, we want it performing now. We don't have time to wait! We don't want to have to go to far to get it!
Everyone is under an incredible time constraint. Our workweeks are getting longer, our productivity expectations are getting bigger and our need to have a balanced home life is getting stronger. How does anyone keep up? How does your customer keep up? It reminds me of the old saying, "None of us have enough time but all of us have all that there is!"
When was the last time you stopped to think about how you can give your customers more time? Do you even know what time means to them?
Time could be:
time required to deliver/install
time required to decide
time to prepare
time required to change
time required to learn
time required to acquire
time available to reserve/pre-order
time service is accessible (especially in Professional sector)
time required to maintain
production time (amount of output per hour)
other ideas?
BONUS THOUGHT
I read about a great "best practice" whereby a Professional in North America hired his Admin in Australia. When he got up in the morning all of his work was done and it was waiting in his inbox! Could this idea work for you?
This month take some time to think about time. What does it mean to you, what does it mean to your customers, how can you be more efficient with time?
I will guarantee you that tomorrow's winners will be the masters of time.
Brainstorming Ideas
How would your customer define time?
How could you give customers more time?
How can you give your customers more time - To learn more about this author, visit Curt Skene's Website.
Like this article? Share it with your friends
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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