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An open letter to my competition

Guest post by: Bob Janet

Article Overview: A letter from the aggressive seller in the market, who is taking your customer’s away from you.

An open letter to my competition

Dear competition,
Thank you…

Thank you so much for helping me increase my sales. Thank you for helping me take your customers away from you. Thank you for enabling me to not only hold my own, but actually increase my profits during this present major slow down in business.

Because without your lack of aggressiveness in marketing to your customers and without your willingness to cut back on continuing to build relationships with your customers it would have been a lot more expensive for me to establish and build a better relationship with your customers than you have.

If you had not cut back your marketing, especially your direct marketing, I would have had a much more difficult time stepping in and becoming noticed and remembered when your previous customers make a buying decision. And thank you for cutting back your inventories so your customers had fewer choices and you made my selection better.

Thank you competitors for assuming your customers would stay with you when you cut back your service to them. Thank you for allowing me to get my foot in the door when they felt neglected because you cut back the amount and quality of service you provide for them.

Thank you competitors for assuming I would also be less aggressive in contacting and following up with your customers. Making it much easier for me to become the seller they can count on being there when they make a buying decision.

Thank you for cutting back on your product training. Thank you for allowing my sales professionals and sales support staff to become the experts in the market.


Yours truly,
The aggressive seller in the market, who is taking your
customer’s away from you.


PS: A special thank you to all of my competitors that have cut back your sales and marketing training, allowing my sales staff and sales support staff to walk right in and become the seller of choice for your previous customers.

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Article Tags: aggressiveness, choices, direct marketing, inventories, marketing training, profits, quality of service, relationship, relationships, sales and marketing, sales professionals, sales staff, slow down, support staff, willingness



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