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Ask Questions … and Get Rich

Written by: Bob Janet

Article Overview: Ask your customers questions and make sure you are selling them what they want to buy. Solutions to their problems, needs and wants! # 1 Rule in Selling is: The seller who solves the customer’s problems, needs and wants the easiest fot them will get the sale.

Ask Questions … and Get Rich

A young minister was asked by a funeral director to hold a graveside service for a derelict man, who had died while traveling through this area. The funeral was held well out into the countryside. This man would be the first to be laid to rest at this cemetery.

The minister was not familiar with the backwoods area and became lost. Being the typical man he didn't ask anyone for directions or stop on the way for directions. He had gotten lost but finally he arrived, an hour late. He noticed the crew and back hoe, but the hearse had departed. The workmen had stopped to eat their lunch. He apologized to the workers for his tardiness. They were nonchalant and continued their meal.

The young minister stepped up to the side of the open grave to find the vault lid already in place. He assured the workers that he would not hold them for long but this was the proper thing to do. The workers gathered around, still munching on their lunch. He poured out his heart and soul. As he preached, the workers began to say, "Amen! Praise the Lord and Glory!" He preached like he never preached before.

As he finished and was walking to his car, he felt that he had done his duty and would leave with a renewed sense of purpose and dedication. He then heard one of the workers say to the others, "I've been putting in septic tanks for 20 years, and I ain’t never seen or heard nothing like this before."

Ask your customers questions and make sure you are selling them what they want to buy. Solutions to their problems, needs and wants!

# 1 Rule in Selling is:
The seller who solves the customer’s problems, needs and wants the easiest fot them will get the sale.

You can make selling a lot easier by finding out what the customer’s real problems, needs and wants are.
For example: A person shopping for a million dollars of life insurance is not looking to purchase a million dollars of insurance. They are looking to give their family security.

When I go to the store to purchase a suit I am not looking for clothing. I want to solve my need and want to look good, look professional and have people believe I am successful.

How do you find out what the customer’s real problems, needs and wants they want solved are?
Ask them.

It’s easy: When a customer calls me and says, “I would like information about your sales growth programs.” I immediately ask, “Why?” They then tell me their problems, needs or wants.

If you STOP selling your products and services right now and start asking questions that enable you to solve the customers problems, needs and wants your sales and profits will increase. Guaranteed!

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Article Tags: amen praise the lord, countryside, dedication, derelict, family security, fot, funeral director, graveside service, hearse, heart and soul, life insurance, lunch, million dollars, open grave, sense of purpose, septic tanks, tardiness, typical man, vault, workmen



Related Forum Posts
Re: How To Be Rich - [quote="TheRainmaker":tst8wsa8]Sounds great. What exactly have you found to be eye opening??[/quote:tst8wsa8] The first eye opener was measuring wealth by your total assets 1 Million - 2 Million Pounds The Comfortable Poor 2 Million - 5 Million Pounds The Comfortably Off 5 Million - 15 Million Pounds The Comfortably wealthy 15 Million - 40 Million Pounds The Lesser Rich 40 Million - 75 Million Pounds The Comfortably Rich 75 Million - 100 Million Pounds The Rich 100 Million - 200 Million Pounds The Seriously Rich 200 Million - 400 Million Pounds The Truly Rich 400 Million - 999 Million Pounds The Filthy Rich Over 999 Million Pounds The Super Rich
Re: Marketing ideas? - Questions will set you free... And make you Rich [quote="KH_Global":349pds7c]Just ask ask ask. That is it.[/quote:349pds7c]
Re: My 3 best business books - 1. Think and Grow Rich - Napoleon Hill 2. The 7 Habits of Highly Effective People - Stephen R. Covey 3. Permission Marketing - Seth Godin Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl: [i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom] Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Anyone tried Rich Dad Coaching? - Hey I'm a newbie here. Anyone tried the Rich Dad Coaching?? I was going to join but I found this: johntreed.com/Kiyosaki.html
Small Business Books - I haven't read them but will check them out the next time I go to the store. I've heard a lot of good things about Rich Dad Poor Dad.


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