Convenience wins in the end
Convenience wins in the end
Then the gas companies figured out that you would pump your own gas, and pay the higher price, just because it was more convenient for you. And they were right.
Then they figured, if these people are willing to pay more for convenience at the gas pump they will pay higher prices for food items as long as it was made more convenient for them than walking all over a giant grocery store for a few items. So they stocked their stores with the items we use most. It started with milk, bread, candy and ice cream. Now look at it. You can buy a full week of groceries including meats and fish at some gas stations.
Convenience wins in the end.
There is a new electronic gadget appearing in grocery stores across the country. Pay By Touch.
You sign up, give them your finger print and all you do is touch a pad to pay. No need to write a check, hand them cash or swipe a piece of plastic. Although this new system helps prevent credit card fraud and saves you time, so the manufacturer claims, some shoppers are reluctant and decline to use the new device. “As with any new technology, people are leery at first,” says Shannon Riordan, a Pay By Touch spokeswoman. But, “Convenience wins in the end.” The company is gearing up to equip every retailer with the device.
Banks make money when you put money in and take money out. So they made it more convenient for you with ATM’s.
A few years back one of the chain drug stores figured out that if you liked the convenience of a drive up window at a fast food restaurant and spent more money, making it more convenient for you to purchase drugs through a drive up window would attract business for them. They were right.
Even high end restaurants now offer drive up- pick up to make it convenient for you to take home a quality non-fast food meal. And the lines are always long with people using them for the convenience.
Movie theaters gain customers by making it more convenient to purchase tickets over the internet and at ticket machines at the theaters so you do not have the inconvenience of standing in line.
Find ways to add convenience for your customers:
In a column on the left side of a piece of paper list all the benefits you deliver for your customer.
Then, next to them find a way to make it more convenient for them to receive those benefits.
Example
• You deliver products to the customer:
Deliver on their schedule not yours.
Contact them 1/2 hr. before the delivery.
• Methods of payment:
Take every type of credit card, check card and credit device.
• Receiving orders
Take orders over the telephone, via fax, email, direct mail, stop by the customers business or home to receive a product order.
Look around, it goes on and on, at all the businesses that have increased sales and profits just simply by making it more convenient for the buyer to spend their money. Shouldn’t you be one of those businesses? When you make it more convenient for your customers to buy from you, you will be the one using electronic devices to conveniently deposit more money in your bank account.
Convenience wins in the end – Be a sales and profit Winner!!
Convenience wins in the end - To learn more about this author, visit Bob Janet's Website.
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When the first self service gas stations arrived on the highways in the late 60’s you actually saved a few cents a gallon by pumping your own gas. Remember the different pumps. One for self service and one for full service, which included getting your windshield washed, oil checked and tires pumped up to the proper air pressure.
Then the gas companies figured out that you would pump your own gas, and pay the higher price, just because it was more convenient for you. And they were right.
Then they figured, if these people are willing to pay more for convenience at the gas pump they will pay higher prices for food items as long as it was made more convenient for them than walking all over a giant grocery store for a few items. So they stocked their stores with the items we use most. It started with milk, bread, candy and ice cream. Now look at it. You can buy a full week of groceries including meats and fish at some gas stations.
Convenience wins in the end.
There is a new electronic gadget appearing in grocery stores across the country. Pay By Touch.
You sign up, give them your finger print and all you do is touch a pad to pay. No need to write a check, hand them cash or swipe a piece of plastic. Although this new system helps prevent credit card fraud and saves you time, so the manufacturer claims, some shoppers are reluctant and decline to use the new device. “As with any new technology, people are leery at first,” says Shannon Riordan, a Pay By Touch spokeswoman. But, “Convenience wins in the end.” The company is gearing up to equip every retailer with the device.
Banks make money when you put money in and take money out. So they made it more convenient for you with ATM’s.
A few years back one of the chain drug stores figured out that if you liked the convenience of a drive up window at a fast food restaurant and spent more money, making it more convenient for you to purchase drugs through a drive up window would attract business for them. They were right.
Even high end restaurants now offer drive up- pick up to make it convenient for you to take home a quality non-fast food meal. And the lines are always long with people using them for the convenience.
Movie theaters gain customers by making it more convenient to purchase tickets over the internet and at ticket machines at the theaters so you do not have the inconvenience of standing in line.
Find ways to add convenience for your customers:
In a column on the left side of a piece of paper list all the benefits you deliver for your customer.
Then, next to them find a way to make it more convenient for them to receive those benefits.
Example
• You deliver products to the customer:
Deliver on their schedule not yours.
Contact them 1/2 hr. before the delivery.
• Methods of payment:
Take every type of credit card, check card and credit device.
• Receiving orders
Take orders over the telephone, via fax, email, direct mail, stop by the customers business or home to receive a product order.
Look around, it goes on and on, at all the businesses that have increased sales and profits just simply by making it more convenient for the buyer to spend their money. Shouldn’t you be one of those businesses? When you make it more convenient for your customers to buy from you, you will be the one using electronic devices to conveniently deposit more money in your bank account.
Convenience wins in the end – Be a sales and profit Winner!!
Convenience wins in the end - To learn more about this author, visit Bob Janet's Website.
Like this article? Share it with your friends
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