|
|
Like this article? PLEASE +1 it! |  |
|
Convenience wins in the end
Written by: Bob JanetArticle Overview: The profitable businesses are doing it, why shouldn’t you?
 |
Free Download - Don't operate like a Cave Man.... By Bob Janet |
Convenience wins in the end
When the first self service gas stations arrived on the highways in the late 60’s you actually saved a few cents a gallon by pumping your own gas. Remember the different pumps. One for self service and one for full service, which included getting your windshield washed, oil checked and tires pumped up to the proper air pressure.
Then the gas companies figured out that you would pump your own gas, and pay the higher price, just because it was more convenient for you. And they were right.
Then they figured, if these people are willing to pay more for convenience at the gas pump they will pay higher prices for food items as long as it was made more convenient for them than walking all over a giant grocery store for a few items. So they stocked their stores with the items we use most. It started with milk, bread, candy and ice cream. Now look at it. You can buy a full week of groceries including meats and fish at some gas stations.
Convenience wins in the end.
There is a new electronic gadget appearing in grocery stores across the country. Pay By Touch.
You sign up, give them your finger print and all you do is touch a pad to pay. No need to write a check, hand them cash or swipe a piece of plastic. Although this new system helps prevent credit card fraud and saves you time, so the manufacturer claims, some shoppers are reluctant and decline to use the new device. “As with any new technology, people are leery at first,” says Shannon Riordan, a Pay By Touch spokeswoman. But, “Convenience wins in the end.” The company is gearing up to equip every retailer with the device.
Banks make money when you put money in and take money out. So they made it more convenient for you with ATM’s.
A few years back one of the chain drug stores figured out that if you liked the convenience of a drive up window at a fast food restaurant and spent more money, making it more convenient for you to purchase drugs through a drive up window would attract business for them. They were right.
Even high end restaurants now offer drive up- pick up to make it convenient for you to take home a quality non-fast food meal. And the lines are always long with people using them for the convenience.
Movie theaters gain customers by making it more convenient to purchase tickets over the internet and at ticket machines at the theaters so you do not have the inconvenience of standing in line.
Find ways to add convenience for your customers:
In a column on the left side of a piece of paper list all the benefits you deliver for your customer.
Then, next to them find a way to make it more convenient for them to receive those benefits.
Example
• You deliver products to the customer:
Deliver on their schedule not yours.
Contact them 1/2 hr. before the delivery.
• Methods of payment:
Take every type of credit card, check card and credit device.
• Receiving orders
Take orders over the telephone, via fax, email, direct mail, stop by the customers business or home to receive a product order.
Look around, it goes on and on, at all the businesses that have increased sales and profits just simply by making it more convenient for the buyer to spend their money. Shouldn’t you be one of those businesses? When you make it more convenient for your customers to buy from you, you will be the one using electronic devices to conveniently deposit more money in your bank account.
Convenience wins in the end – Be a sales and profit Winner!!
Yo Adrian! You Don't Have to "Win" to be Great
Winning Isn’t Everything…
Customer Service Tips: How Not to Provide Service
A Target Market the Key to Selling More Part II
How to Improve Your Sales through What You Offer
Article Tags: air pressure, atm, credit card fraud, electronic gadget, fast food restaurant, finger print, food items, gas stations, giant grocery store, groceries, grocery stores, highways, milk bread, new technology, pumps, riordan, self service, spokeswoman, swipe, windshield
|
About the Author: Bob Janet RSS for Bob's articles - Visit Bob's website  Click here to visit Bob's website   The secret to lowering you marketing cost Top 10 reasons for NOT providing sales training and education Getting Recommended By Others Will Increase Your Profits Youre Not Lost Until You Are Out Of Gas All ya need is Attitude and Ownership to have selling success |
Related Forum Posts
Re: Will Donald Trump Run For President?
- It's looking more and more like he really might actually run. I thought it was just a joke/stunt at first but now I am not so sure. If he does then I hope he wins. I'd vote for him!
What is your hit ratio?
- Like most entrepreneurs I have more ideas for where I want to take my business than I can handle. I believe in the "fail early, fail often" philosophy and try to find small ways to get started on a project to see if it has any legs.
I would estimate that for every 50 things I try, most of them don't have an impact for me, 10 of them have a slightly positive impact, and 1 hits it really big. Some of my big wins over the past few years have been:
* Learning the ins and outs of search engine optimization to drive traffic
* Putting up and optimizing Google AdSense ads to monetize the website
* Deciding to be the leader in profiling famous entrepreneurs online
* Recruiting outside authors to help contribute to the website content (now have over 25,000 pages)
* Creating the entrepreneur forums
* Bringing on staff to help cope with the daily amount of work required to keep things running smoothly
What is your hit ratio and some of your big wins?
Re: Win Prizes - The Triple Crown Contest!
- Hi Evan,
This sounds like a fantastic acknowledgment, and I look forward to seeing who wins the prizes.
Re: GT Bulmer vs ideasuniversity
- GT said he's really busy and might not be here as much but I still say he wins it. Other than Steven Wagenheim I have never seen such a forum posting machine such as GT!
Re: February 14 Triple Crown Update
- I think GT beating Jay is the biggest victory thus far. He wins that category every time so a new winner will be nice to see.
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
Lesson #3: “Tell ‘em quick and tell ‘em often”
Searching for the Stars: How Yang and Filo Took Their Business to New Heights
Salesperson Wimp-Out: I Need Help 
February 2012 Top 100 Leadership Experts to Follow on Twitter
Please Stop Calling it Coaching!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Download a template or see a lawyer?
Do You Pretend To Listen To People?
LEARNING TO HAVE FUN – EVERYDAY!
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.