Don't Make The Cutback Mistake
Don't Make The Cutback Mistake
One of the few things left were some hot Mexican peppers that had reseeded themselves in the kitchen garden. McIlhenny who like many in the south were living hand to mouth, including eating foods with very little taste. McIlhenny started experimenting with the ground peppers thinking he had an opportunity become successful once again.
He created a sauce that would liven up his dull diet. He provided, at first to himself and his friends, then many, many customers with a product that is known today as Tabasco sauce. McIlhenny took advantage of an opportunity.
When your market is slow the first thing most businesses (owners, sales professionals) do is cut back. This offers you a GREAT OPPORTUNITY.
I agree that it is good to cutback expenses on everything that does not effect your putting yourself, your business in front of the prospect.
When my competition is cutting back their efforts in marketing and selling, giving me the opportunity to be the one the prospects see and hears from, I increase my marketing and selling. I do not make the CUTBACK MISTAKE.
Do not get mired down in self pity. "Woo is me, business is bad!!
Do not make theCUTBACK MISTAKE. It will only make things worst.
There are still buyers out there in your market. Now is the time to be more aggressive WITHOUT INCREASING YOUR COSTS.
1.Contacting them in different ways.
a. You do not need to spend more money with the media. Not since just about everyone uses email and faxes.
b. Be more selective with the media you use. Target your perfect prospects with the media they see.
(Your Perfect Prospect is the prospect that you can make the most amount of money from with the least amount of cost (your time and your money)
c. Increase the number of cold calls you make each day
d. Increase the number of follow up calls you make each day
e. Add an hour or two to each day for contacting prospects
f. Expand the geographic size of your market
g. Use the magic words with everyone you see. "Who do you know" (Who do you know that uses my products / services) There a lots of prospects who you do not know and who do not know you.
The list of things you can aggressively do goes on and on. All you have to do is be more aggressive.
2.Differentiate your business and yourself from your competition.
Show the prospects that are still in the market for your products and service why it is better for them to buy from you.
a. Sell your products benefits
b. Sell your USP's (Unique Selling Propositions)
c. Use Testimonials
d. Use Referrals
Don't make the CUTBACK MISTAKE
Dont Make The Cutback Mistake - To learn more about this author, visit Bob Janet's Website.
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Before the Civil War, Edmund McIlhenny operated a sugar plantation and a saltworks on Avery Island, Louisiana. Yankee troops invaded the area in 1863 and McIlheey had to flee. When he returned in 1865 his sugar fields and saltworks were ruined.
One of the few things left were some hot Mexican peppers that had reseeded themselves in the kitchen garden. McIlhenny who like many in the south were living hand to mouth, including eating foods with very little taste. McIlhenny started experimenting with the ground peppers thinking he had an opportunity become successful once again.
He created a sauce that would liven up his dull diet. He provided, at first to himself and his friends, then many, many customers with a product that is known today as Tabasco sauce. McIlhenny took advantage of an opportunity.
When your market is slow the first thing most businesses (owners, sales professionals) do is cut back. This offers you a GREAT OPPORTUNITY.
I agree that it is good to cutback expenses on everything that does not effect your putting yourself, your business in front of the prospect.
When my competition is cutting back their efforts in marketing and selling, giving me the opportunity to be the one the prospects see and hears from, I increase my marketing and selling. I do not make the CUTBACK MISTAKE.
Do not get mired down in self pity. "Woo is me, business is bad!!
Do not make theCUTBACK MISTAKE. It will only make things worst.
There are still buyers out there in your market. Now is the time to be more aggressive WITHOUT INCREASING YOUR COSTS.
1.Contacting them in different ways.
a. You do not need to spend more money with the media. Not since just about everyone uses email and faxes.
b. Be more selective with the media you use. Target your perfect prospects with the media they see.
(Your Perfect Prospect is the prospect that you can make the most amount of money from with the least amount of cost (your time and your money)
c. Increase the number of cold calls you make each day
d. Increase the number of follow up calls you make each day
e. Add an hour or two to each day for contacting prospects
f. Expand the geographic size of your market
g. Use the magic words with everyone you see. "Who do you know" (Who do you know that uses my products / services) There a lots of prospects who you do not know and who do not know you.
The list of things you can aggressively do goes on and on. All you have to do is be more aggressive.
2.Differentiate your business and yourself from your competition.
Show the prospects that are still in the market for your products and service why it is better for them to buy from you.
a. Sell your products benefits
b. Sell your USP's (Unique Selling Propositions)
c. Use Testimonials
d. Use Referrals
Don't make the CUTBACK MISTAKE
Dont Make The Cutback Mistake - To learn more about this author, visit Bob Janet's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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