Gold & Red Cards Will Make You A Ton Of Money
Gold & Red Cards Will Make You A Ton Of Money
I vowed this would never happen again. Since I have a terrible memory I started writing everything down about every customer on index cards. Everything: name, address, telephone number, fax number, spouses name, every birth date of every member of the family, mother and father in-laws names and special dates, brothers and sisters, girlfriends names and special dates, (including anniversary of their meeting), what they had purchased from me and when, what I thought they might purchase from me in the future, etc.
Now right about, now you are thinking this is a lot of work. Well it really isn't because you do it over the time you first market to your new prospect and continually add to it. I started to make sales because I had information and used it that my competition did not have.
For examples:
If you were in my electronics store to purchase a new television and while there I demonstrated a stereo system to you, I wrote down on my card that you were interested in a stereo system. Then a month before your birthday or a birthday of someone in your family I would telephone you and tell you the stereo system you were looking at was on sale.
My system always worked in my Jewelry store. Everyone looking at Jewelry indicated other pieces they wished they had when they purchased what they came in to buy. AllI did was write the item down on my index card and wait until an occasion, (birthday, anniversary, graduation, etc) came and then contacted them.
When you purchased tires from my tire business we would measure the amount of life left in your brakes, determine when you needed an oil change (by asking you) and then when we figured it was time for you to replace your brakes, or change your oil, we called you.
I can go on and on and give you thousands of examples because my index cards became my major form of marketing. This marketing system, my white
index cards make me so much money I call them GOLD CARDS.
I was telling the sales professionals of Exterior Supply Co., during our sales growth seminar, this sales marketing and selling technique and the owner Mike Emily gave us an idea that is just as good.
Mike, knowing that the more you know about your competition the easier it is to sell against them, came up with the concept of RED CARDS. A card with every bit of information there is about each of your competitors. I would include information about each of their sales people, prices, items they carry and items they push most, their buying terms, hours of operation, delivery information and who their customers are.
Also what their customers like best about them, (We always want to know that, so we can do it better.) and what their customers like least about them. (So we can capitalize on their short comings.). All you have to do is telephone their customers and ask them. Like your customers, you can never know too much about your competition.
GOLD CARDS have made me a ton of money for years and now RED CARDS are adding to my profits.
Gold Red Cards Will Make You A Ton Of Money - To learn more about this author, visit Bob Janet's Website.
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Years ago I was embarrassed in front of a customer because I did not remember his wife's name. I should have remembered her name because they together had purchased electronics, furniture, appliances and tires from me for over 12 years.
I vowed this would never happen again. Since I have a terrible memory I started writing everything down about every customer on index cards. Everything: name, address, telephone number, fax number, spouses name, every birth date of every member of the family, mother and father in-laws names and special dates, brothers and sisters, girlfriends names and special dates, (including anniversary of their meeting), what they had purchased from me and when, what I thought they might purchase from me in the future, etc.
Now right about, now you are thinking this is a lot of work. Well it really isn't because you do it over the time you first market to your new prospect and continually add to it. I started to make sales because I had information and used it that my competition did not have.
For examples:
If you were in my electronics store to purchase a new television and while there I demonstrated a stereo system to you, I wrote down on my card that you were interested in a stereo system. Then a month before your birthday or a birthday of someone in your family I would telephone you and tell you the stereo system you were looking at was on sale.
My system always worked in my Jewelry store. Everyone looking at Jewelry indicated other pieces they wished they had when they purchased what they came in to buy. AllI did was write the item down on my index card and wait until an occasion, (birthday, anniversary, graduation, etc) came and then contacted them.
When you purchased tires from my tire business we would measure the amount of life left in your brakes, determine when you needed an oil change (by asking you) and then when we figured it was time for you to replace your brakes, or change your oil, we called you.
I can go on and on and give you thousands of examples because my index cards became my major form of marketing. This marketing system, my white
index cards make me so much money I call them GOLD CARDS.
I was telling the sales professionals of Exterior Supply Co., during our sales growth seminar, this sales marketing and selling technique and the owner Mike Emily gave us an idea that is just as good.
Mike, knowing that the more you know about your competition the easier it is to sell against them, came up with the concept of RED CARDS. A card with every bit of information there is about each of your competitors. I would include information about each of their sales people, prices, items they carry and items they push most, their buying terms, hours of operation, delivery information and who their customers are.
Also what their customers like best about them, (We always want to know that, so we can do it better.) and what their customers like least about them. (So we can capitalize on their short comings.). All you have to do is telephone their customers and ask them. Like your customers, you can never know too much about your competition.
GOLD CARDS have made me a ton of money for years and now RED CARDS are adding to my profits.
Gold Red Cards Will Make You A Ton Of Money - To learn more about this author, visit Bob Janet's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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