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Is Your Business a Front-runner?

Written by: Bob Janet

Article Overview: Creativity in marketing is crucial if you want to join the ranks of the front-runners. • A front-runner business constantly improves its selling skills and techniques. • A front-runner business is the customer’s first choice. • A front-runner business is designed to make a profit.

Is Your Business a Front-runner?

Look around your business and decide how a creative surge can benefit it. Ask yourself the following:

Business
1. Does my store/business say to the customer, “WOW this is the place to buy”?
2. Does my signage/collateral work for me in attracting and selling my customer?
3. Is my merchandise/service displayed and promoted to sell up and sell added merchandise?

Sales Staff
1. How can I motivate my sales staff/myself to make sales?
2. How can I motivate my sales staff/myself to sell up and sell added merchandise?
3. Does my sales staff/myself show excitement to the customer about the merchandise?
4. Does everyone in your business organization know the customer is really the boss and how to solve the boss’s needs and problems?

“THE ONLY COMPANIES THAT GROW ARE THOSE THAT EXPECT THEIR
PEOPLE TO GROW, AND SPEND TIME AND MONEY AND UNDERSTANDING
TO HELP THEM DO IT.” William Marsteller –American Business Hall of Fame

Plan to become a Front-runner
1. All successful ventures start with a well thought out plan of action.
2. Discover your Unique Selling Propositions (USP’s), and use them to show your customers what you offer is better than what the competition offers.
3. Primarily market to your Perfect Prospects. The prospect you can make the most amount of money from with the least amount of marketing expenses.
4. Become aggressive in selling and marketing.
5. Learn to become resourceful. In the uphill battle to generate sales, the winner is not necessarily the biggest but the most resourceful.
6. Get help from experts. You are not alone. Find someone to help you who has a proven track record and guarantees they deliver what they promise.

Front-runners are successful because they are at the front of the pack in:
 Doing different things to gain and retain their most profitable customers.
 Aggressively marketing within their budgets to their perfect prospects.
 Finding the resources and help to win in their fiercely competitive market.

P.T. Barnum was right. In the absence of promotion, something horrible happens. Nothing!
Front-Runners make things happen.

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Article Tags: american business, amount of money, budgets, business organization, competitive market, creative surge, different things, front runners, hall of fame, marsteller, merchandise sales, merchandise service, profitable customers, proven track record, sales staff, store business, time and money, unique selling propositions, uphill battle, usp



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