Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Opportunity Does Fall Into Your Lap……

Opportunity Does Fall Into Your Lap……

Aug 16, 1977, I had been playing blackjack all night and lost a bit more than I should have in the Stardust hotel in Las Vegas. It was 1:00AM as I sat at the hotel bar, perhaps contemplating how I was going to explain the lack of money I now possessed to my wife, when a news flash came across the bar television. Elvis Presley had died. As an aggressive marketer I knew immediately I was about to make a lot more money than I ever lost in a card game.

You see, one of the retail stores I owned and operated was a record store. Back in 1977 we sold vinyl and 8 track and cassette tapes. In Las Vegas it was 1 AM, but back in Pennsylvania, my home the time was 4:00 AM and every one was still asleep and no one had yet heard the news of Elvis’ death. I left the bar, found a telephone in the hotel lobby and telephoned my record store manager. I instructed her to telephone our 2 record/tape suppliers at 8:30 in the morning, the time they opened, and order every piece of Elvis they had in stock and back order 50 of every title on the market.

The rest is history. Everyone knows the sales mania that started for every Elvis record and tape. I cornered the market on Elvis titles for 3 months.

Was I lucky? Well I don’t believe in luck. I believe if you put yourself in the right place at the right time and do the right thing, your outcome will be much more successful. By being aggressive I am always in the right place. The time is always right to be aggressive. And I am always doing the right thing to make opportunity fall into my lap.

Catch the wave, an expression meaning finding and grabbing the opportunities as they come by. I guess the saying comes from the ocean surfing sport where they wait out in the ocean to catch the right wave to get the best ride to shore.

You will catch your waves by being alert and aware of what is happening around you that will help you and your business succeed and by being willing to make changes, sometimes instantly, to your business. To catch the wave on new products that will be popular in your area you must watch what products are hot sellers in other places of the world or with the same demographics your customers and prospects have.

I caught the wave on CB radios in the late 70’s simply by watching news broadcasts about the trucker’s strikes in the western and mid-western parts of the country. The truckers were using a radio I had never heard of to stay in communication with each other on the highway. I did not know what it was but if truckers in other parts of the county were paying two hundred dollars for it, I was sure truckers in Pennsylvania where I did business would also and so would passenger car drivers. For those of you to young to remember, CB radios turned out to be a multi billon dollar business.

We were one of the first independent tire dealers in the country to sell radial tires because I overheard a new car dealer telling a group of business owners about a new type of tire that rode smoother than any tire he had ever seen and was rated to give 40,000 miles of service while all other tires of the time were good for between 10,000 and 15,000 miles.

A new wave in restaurants is the low carbohydrate diets. Subway and TGI Fridays are being aggressive and offering low carbohydrate items, and even the beer companies are catching the low carb wave.

Always know exactly what your competition is doing, they may catch a wave before you but if you spot their success immediate it is not too late for you to catch and ride the wave to profits.

You can also catch the wave in the form of making changes to the way you do business. In the early 1980’s the standard of financing home appliance was interest accrued from the first day of financing. I subscripted to newspapers from New York, Detroit and Las Angeles. One day, in one of these paper, I saw an advertisement offering 90 days same as cash. I saw this as a wave to catch. I not only used their 90 days same as cash but expanded it to 6 months same as cash. I soon became the leader in financing customer purchases going from 6 months to 12 months, then 18, 24. Sure lot of my competitors caught the wave of free financing also but I made sure I was always the leader. And as you see in automobile, appliance and furniture ads today, that wave of opportunity is still being ridden.

Increase your sales success by aggressively looking for opportunities are a very low cost way to grow your business.





Opportunity Does Fall Into Your Lap - To learn more about this author, visit Bob Janet's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Bob Janet
(Visit Bob's Website) ooks and CD’s at http://www.BobJanet.comBob Janet uses 40 plus years of face-to-face selling and marketing experiences as owner / operator of wholesale, retail, manufacturing and service businesses, combined with his unique content loaded, fun-entertaining audience involved keynotes and seminars to help owners, sales professionals and sales support staff increase sales and profits by gaining and retaining their most profitable customers. When everyone else tells you what to do to increase your sales and profits...Bob Janet shows you how!! See all Bob's sales growth programs and top selling sales / marketing books and CD's www.BobJanet.com Bob Janet Bob@BobJanet.com 800-286-1203 www.BobJanet.com

Bob Janet is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Bob Janet's

Complete
List Of
Sales
Articles

Name
Email
If you enjoyed this article, get Bob Janet's Complete List of Sales Articles For FREE!

More Bob Janet
Ya But will make you a lot of money
Selling swimming pools is the same as selling what you sell
10 Top Business Assumptions that cause you to lose money
How to create Word Of Mouth Advertising
Do you need a 99 Chicken Sandwich
All ya need is Attitude and Ownership to have selling success
Market to them until they Buy or until they Die
Opportunity Does Fall Into Your Lap
Do you keep the customer when the bread is moldy
There was a Fly in the soup But they kept the customer
Free Downloads


 
 
 


Evan Elite Authors
Casey Gollan  
David Acheson  
Jeff Foster  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
How Search Engines Work Icon How Search Engines Work
Success Worksheet Icon Success Worksheet
Zero Based Budgeting Icon Zero Based Budgeting
Sale Systems Icon Sale Systems
NichePreneur Mindset Icon NichePreneur Mindset
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Diversion Blogs
Top 50 Diversion Blogs
Top Diversion Blogs of 2009
 
Top 50 Social Media Blogs
Top 50 Social Media Blogs
Top 50 Social Media Blogs
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Doris Adom Kumasi, Ghana,
Doris Adom
Kumasi, Ghana
SEO For Africa

If I Were A Startup...
Jeff Roick, $1.4 to $6.5 Mil in 2 years
Jeff Roick
$1.4 to $6.5 Mil in 2 years
Lee Segal, >1,800% Growth in 5 Years
Lee Segal
>1,800% Growth in 5 Years
If I Were A Startup... - Complete List

Famous Entrepreneurs
George Steinbrenner, New  York Yankees
George Steinbrenner
New York Yankees
Elon Musk, PayPal
Elon Musk
PayPal
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Zig Ziglar, See You At The Top
Zig Ziglar
See You At The Top
Jack Canfield, Chicken Soup
Jack Canfield
Chicken Soup
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Five top PR myths debunked
By Paula Gardner
     Media Lists and How to Build a Fantastic one
By Paula Gardner
     THE TOP THREE WAYS TO EVALUATE YOUR PR
By Paula Gardner

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information