The secret to lowering you marketing cost
The secret to lowering you marketing cost
What can you do?
You cannot stop marketing to your customers and prospects. What you can do, in fact I think what you are going to have to do, is use one of your most valuable assets to market for you.
An asset that costs you nothing to use, not a single cent. An asset that has been in your marketing arsenal from the day you opened your business. Your asset of customers.
The top sales producers have been using their customers from the beginning of commerce to bring in their friends, relatives and colleagues to make purchases. People love to buy where others have been satisfied making purchases.
It’s time to use, no it is past time for you to use Referral Marketing. And I am going to give you the secret of how to get your satisfied customers to send their friends, relatives and colleagues to your business to buy your goods and services at the highest possible fair prices. That’s right, when a customer comes to your business because they were referred by someone they trust you are able to get a higher price, as long as it is a fair price, for your products and services.
THE SECRET
The secret to getting your satisfied customers to send their friends, family and colleagues to you is: “ASK.” All you have to do is ask them to send them to you.
The rules of referral marketing are:
1. People like to buy where others, they trust, have been successful.
2. People like to tell, brag if you like, to their friends, family and colleagues
when they have made a good buy.
3. Customers who are satisfied with your products and services like to help you if you ask them to.
But they will not help you unless you ask them. Word of month advertising has got to be helped along. There is just to much going on in your customer’s lives for them to automatically remember to refer you.
THE PROCESS
Create yourself a short request statement to say after you ask the qualifying questions: Examples of qualifying questions:
• Jim are you totally satisfied with your new…..?
You should always ask the “Are you satisfied question” even if you are not going to ask for a referral. After all, it is much better to find out if there is dissatisfaction so you can fix it.
• Jim are you totally satisfied with the (name product / service) you purchased
from me?
Examples of short request statements:
“Jim, you know a lot of people in the community that I would like to help with their needs for (insert your product/service), the way I have helped you.
Would this be a good time for you to give me 4 or 5 names or would you rather I telephone you tomorrow?”
“Jim I am glad you are satisfied with our (product/service). I need your help.
You know a lot …………………………………………………
It is okay to ask for help. People like to help others. Especially after you have helped solve their problem, need or want with the sale of your products / services.
Always ask for 4 or 5 or more. You may only get 1 or 2, but if you only ask for 1 or 2 you may not get any. Sure, it does not always work, but if it works only 25% of the time, well you do the math. 25% of the customers you sell to in one month = A lot of potential customers that did not cost you a cent to find.
Okay, now you have to contact them. Your satisfied customer is not going to run out and call them to tell them to purchase from you. And yes, it does cost money to contact them. But now you have a real targeted market so your marketing costs will come down and your sales and profits will go up.
Don’t let the post office and media increase your marketing costs. Use your satisfied customers to gain new prospects that will turn into lifelong customers.
The secret to lowering you marketing cost - To learn more about this author, visit Bob Janet's Website.
Like this article? Share it with your friends
What is a seller who must market in order to survive and prosper to do?
What can you do?
You cannot stop marketing to your customers and prospects. What you can do, in fact I think what you are going to have to do, is use one of your most valuable assets to market for you.
An asset that costs you nothing to use, not a single cent. An asset that has been in your marketing arsenal from the day you opened your business. Your asset of customers.
The top sales producers have been using their customers from the beginning of commerce to bring in their friends, relatives and colleagues to make purchases. People love to buy where others have been satisfied making purchases.
It’s time to use, no it is past time for you to use Referral Marketing. And I am going to give you the secret of how to get your satisfied customers to send their friends, relatives and colleagues to your business to buy your goods and services at the highest possible fair prices. That’s right, when a customer comes to your business because they were referred by someone they trust you are able to get a higher price, as long as it is a fair price, for your products and services.
THE SECRET
The secret to getting your satisfied customers to send their friends, family and colleagues to you is: “ASK.” All you have to do is ask them to send them to you.
The rules of referral marketing are:
1. People like to buy where others, they trust, have been successful.
2. People like to tell, brag if you like, to their friends, family and colleagues
when they have made a good buy.
3. Customers who are satisfied with your products and services like to help you if you ask them to.
But they will not help you unless you ask them. Word of month advertising has got to be helped along. There is just to much going on in your customer’s lives for them to automatically remember to refer you.
THE PROCESS
Create yourself a short request statement to say after you ask the qualifying questions: Examples of qualifying questions:
• Jim are you totally satisfied with your new…..?
You should always ask the “Are you satisfied question” even if you are not going to ask for a referral. After all, it is much better to find out if there is dissatisfaction so you can fix it.
• Jim are you totally satisfied with the (name product / service) you purchased
from me?
Examples of short request statements:
“Jim, you know a lot of people in the community that I would like to help with their needs for (insert your product/service), the way I have helped you.
Would this be a good time for you to give me 4 or 5 names or would you rather I telephone you tomorrow?”
“Jim I am glad you are satisfied with our (product/service). I need your help.
You know a lot …………………………………………………
It is okay to ask for help. People like to help others. Especially after you have helped solve their problem, need or want with the sale of your products / services.
Always ask for 4 or 5 or more. You may only get 1 or 2, but if you only ask for 1 or 2 you may not get any. Sure, it does not always work, but if it works only 25% of the time, well you do the math. 25% of the customers you sell to in one month = A lot of potential customers that did not cost you a cent to find.
Okay, now you have to contact them. Your satisfied customer is not going to run out and call them to tell them to purchase from you. And yes, it does cost money to contact them. But now you have a real targeted market so your marketing costs will come down and your sales and profits will go up.
Don’t let the post office and media increase your marketing costs. Use your satisfied customers to gain new prospects that will turn into lifelong customers.
The secret to lowering you marketing cost - To learn more about this author, visit Bob Janet's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Bob's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
|
||
|
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 ACES Research Report Business Emotional Intelligence PIPS Power Book The Flowing Point Ideal Client |
|
 | ||
 |
Top 50 Social Media Blogs
Top 50 Social Media Blogs | |
 |
Choose A PR Topic
Press Release Builder | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
