What is the first thing your mother taught you to say after Ma Ma and Da Da?
What is the first thing your mother taught you to say after Ma Ma and Da Da?
after Ma Ma and Da Da?
Of course it was “Thank You”. Have you noticed people do not say thank you much anymore? And most of the times if they do you feel they are only going through the motions. You do not get the feeling they really mean it.
Sellers cannot say thank you too many times. I am sure most salespeople say thank you at the time of a sale, but if you really want to make an impression on your customer, and who doesn’t,
say thank you when they do not expect it. They will be delighted. Their delight will turn in to future sales.
Low cost high yield marketing ….Always send a thank you card.
Always, send a thank you card, no matter how small in dollar value the sale. Many, many additional large value sales were made in my retail stores (furniture, appliance, electronics, jewelry) because we sent thank you notes to our video rental customers (from our video rental store).
Try it. Test your market, and you will be amazed at the response. When we first started sending thank you notes we were amazed. We got thank you notes back from the customers thanking us for the thank you notes. When our delivery people delivered items to customers we had previously sent thank you notes to they would see the notes on their refrigerators and televisions. And of course those very satisfied customers told many of their friends about us.
4 Rules of Thank You Notes
# 1 Rule of Thank You Notes
Send Them: Send a Thank You Note within 24 hours
After the sale
After the signing of an agreement
After the meeting
After the agreement to have a meeting
You cannot say Thank You too many times.
# 2 Rule of Thank You Notes
Handwrite your Thank You notes whenever possible
I say when possible, because some of us have such bad handwriting we must type our Thank You notes. Sure, the store purchased Thank You notes look expensive and nice, but I feel you lose the opportunity to build a relationship with your prospect/customer when they do not feel you really put yourself into the creation of the note.
# 3 Rule of Thank You Notes
Make the note about the customer
Never start with Thank You. Start with something about the customer, their business or their people.
The easiest way to make your note about the customer is to start with the word You or Your.
You were very nice to …… Your people are the ……..
You have a company that ….. Your people show the …….
# 4 Rule of Thank You Notes
Always personally sign the note
I always sense the lack of thought the person put into the thank you when I receive a pre-printed thank you note with the company name, message and many times the sender’s name pre-printed and they do not take the time to personally sign it.
As your mother always told you “You can not say Thank You to many times”
Example:
Dear Reader,
You are very kind to read my column each month.
Thank you for your interest and feedback on sales
and marketing subjects that effect business today
and your sales & profits. If I can ever be of help
to you, contact me.
Thanks again
Bob Janet
Sales Growth Now
What is the first thing your mother taught you to say after Ma Ma and Da Da - To learn more about this author, visit Bob Janet's Website.
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What is the first thing your mother taught you to say
after Ma Ma and Da Da?
Of course it was “Thank You”. Have you noticed people do not say thank you much anymore? And most of the times if they do you feel they are only going through the motions. You do not get the feeling they really mean it.
Sellers cannot say thank you too many times. I am sure most salespeople say thank you at the time of a sale, but if you really want to make an impression on your customer, and who doesn’t,
say thank you when they do not expect it. They will be delighted. Their delight will turn in to future sales.
Low cost high yield marketing ….Always send a thank you card.
Always, send a thank you card, no matter how small in dollar value the sale. Many, many additional large value sales were made in my retail stores (furniture, appliance, electronics, jewelry) because we sent thank you notes to our video rental customers (from our video rental store).
Try it. Test your market, and you will be amazed at the response. When we first started sending thank you notes we were amazed. We got thank you notes back from the customers thanking us for the thank you notes. When our delivery people delivered items to customers we had previously sent thank you notes to they would see the notes on their refrigerators and televisions. And of course those very satisfied customers told many of their friends about us.
4 Rules of Thank You Notes
# 1 Rule of Thank You Notes
Send Them: Send a Thank You Note within 24 hours
After the sale
After the signing of an agreement
After the meeting
After the agreement to have a meeting
You cannot say Thank You too many times.
# 2 Rule of Thank You Notes
Handwrite your Thank You notes whenever possible
I say when possible, because some of us have such bad handwriting we must type our Thank You notes. Sure, the store purchased Thank You notes look expensive and nice, but I feel you lose the opportunity to build a relationship with your prospect/customer when they do not feel you really put yourself into the creation of the note.
# 3 Rule of Thank You Notes
Make the note about the customer
Never start with Thank You. Start with something about the customer, their business or their people.
The easiest way to make your note about the customer is to start with the word You or Your.
You were very nice to …… Your people are the ……..
You have a company that ….. Your people show the …….
# 4 Rule of Thank You Notes
Always personally sign the note
I always sense the lack of thought the person put into the thank you when I receive a pre-printed thank you note with the company name, message and many times the sender’s name pre-printed and they do not take the time to personally sign it.
As your mother always told you “You can not say Thank You to many times”
Example:
Dear Reader,
You are very kind to read my column each month.
Thank you for your interest and feedback on sales
and marketing subjects that effect business today
and your sales & profits. If I can ever be of help
to you, contact me.
Thanks again
Bob Janet
Sales Growth Now
What is the first thing your mother taught you to say after Ma Ma and Da Da - To learn more about this author, visit Bob Janet's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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