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What is the first thing your mother taught you to say after Ma Ma and Da Da?

Guest post by: Bob Janet

Article Overview: Sellers cannot say thank you too many times. I am sure most salespeople say thank you at the time of a sale, but if you really want to make an impression on your customer, and who doesn’t, say thank you when they do not expect it. They will be delighted. Their delight will turn in to future sales.

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What is the first thing your mother taught you to say after Ma Ma and Da Da?

What is the first thing your mother taught you to say
after Ma Ma and Da Da?

Of course it was “Thank You”. Have you noticed people do not say thank you much anymore? And most of the times if they do you feel they are only going through the motions. You do not get the feeling they really mean it.

Sellers cannot say thank you too many times. I am sure most salespeople say thank you at the time of a sale, but if you really want to make an impression on your customer, and who doesn’t,
say thank you when they do not expect it. They will be delighted. Their delight will turn in to future sales.

Low cost high yield marketing ….Always send a thank you card.
Always, send a thank you card, no matter how small in dollar value the sale. Many, many additional large value sales were made in my retail stores (furniture, appliance, electronics, jewelry) because we sent thank you notes to our video rental customers (from our video rental store).

Try it. Test your market, and you will be amazed at the response. When we first started sending thank you notes we were amazed. We got thank you notes back from the customers thanking us for the thank you notes. When our delivery people delivered items to customers we had previously sent thank you notes to they would see the notes on their refrigerators and televisions. And of course those very satisfied customers told many of their friends about us.

4 Rules of Thank You Notes

# 1 Rule of Thank You Notes
Send Them: Send a Thank You Note within 24 hours
 After the sale
 After the signing of an agreement
 After the meeting
 After the agreement to have a meeting
You cannot say Thank You too many times.
# 2 Rule of Thank You Notes
Handwrite your Thank You notes whenever possible
 I say when possible, because some of us have such bad handwriting we must type our Thank You notes. Sure, the store purchased Thank You notes look expensive and nice, but I feel you lose the opportunity to build a relationship with your prospect/customer when they do not feel you really put yourself into the creation of the note.

# 3 Rule of Thank You Notes
Make the note about the customer
 Never start with Thank You. Start with something about the customer, their business or their people.
 The easiest way to make your note about the customer is to start with the word You or Your.
You were very nice to …… Your people are the ……..
You have a company that ….. Your people show the …….



# 4 Rule of Thank You Notes
Always personally sign the note
 I always sense the lack of thought the person put into the thank you when I receive a pre-printed thank you note with the company name, message and many times the sender’s name pre-printed and they do not take the time to personally sign it.

As your mother always told you “You can not say Thank You to many times”

Example:
Dear Reader,
You are very kind to read my column each month.
Thank you for your interest and feedback on sales
and marketing subjects that effect business today
and your sales & profits. If I can ever be of help
to you, contact me.

Thanks again

Bob Janet
Sales Growth Now

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Home > Sales > Bob Janet > What is the first thing your mother taught you to say after Ma Ma and Da Da
Article Tags: dollar value, furniture, future sales, going through the motions, handwriting, high yield marketing, jewelry, refrigerators, rental customers, retail stores, salespeople, televisions, video rental store

About the Author: Bob Janet
RSS for Bob's articles - Visit Bob's website

ooks and CD’s at http://www.BobJanet.comBob Janet uses 40 plus years of face-to-face selling and marketing experiences as owner / operator of wholesale, retail, manufacturing and service businesses, combined with his unique content loaded, fun-entertaining audience involved keynotes and seminars to help owners, sales professionals and sales support staff increase sales and profits by gaining and retaining their most profitable customers. When everyone else tells you what to do to increase your sales and profits...Bob Janet shows you how!! See all Bob's sales growth programs and top selling sales / marketing books and CD's www.BobJanet.com Bob Janet Bob@BobJanet.com 800-286-1203 www.BobJanet.com

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Related Forum Posts
Re: Politeness! Re: Politeness! - [quote="ndasika":352b07zu]Hi, It is a sad thing to see people ignoring basic words like thank you, but for the kids I would not blame them. I would blame their parents. When we were young, my mother used to tell us that she will teach us only three statements and these three statements will take us places. These three statements are: Thank you, Please and I am Sorry.[/quote:352b07zu] I commend your mother. I wish all parents taught their kids these statements as well as how to be respectful to others. Whether the scouts received less money than they wanted or not, they should be thankful to receive anything at all. It's the fault of the parents for not instilling good values in them.
Animal testing and its many purposes Animal testing and its many purposes - [quote:3qh8zp9r]Animal testing is one the one hand abhorrent when used for products that are purely pleasurable (like cosmetics), but for medicines, I'm not sure. [/quote:3qh8zp9r] The problem with animal testing is that you really wonder if some of the tests they do are necessary. I remember reading an article about various types of animal tests - not for cosmetics or health care but just out of curiosity. A mother cat and her kitten were placed in a cage, each time the kitten approached the mother the mother would get an electrical shock. Soon, even without the shock the mother would spit and try to bat the kitten away... And I'm thinking to myself... why in the world would this reaction even need to be tested? Sort of self-evident that something like that would happen.
A Simple Test A Simple Test - I have no franchise, I've got to say this upfront, but, using the 'The E-Myth Revisited' principle as well as a self-taught measure I used for myself and have taught others since. Is it capable of working just as well, if not better if you are not there? If this isn't possible, what tweaks need to happen to make this so? That, I believe, is what might make it franchisable (as well as all the technical stuff that's been said before).
Re: Politeness! Re: Politeness! - That's awful. I was always taught to be courteous to people even if they hate your guts. I was always asked by friends and friends' parents though why I would say thank you to everyone I came into contact with. It was just a natural thing, something I thought people would appreciate. I thought this kind of thing was common sense - but surprisingly enough, it seems our world is more focussed on individual greed and lust. We've lost our sense of being. It's truly disappointing.
What Do You Want To Be Taught? What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff


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