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What you got will make you money

Written by: Bob Janet

Article Overview: When you want to increase your sales and profits you do not have to reinvent your marketing and selling techniques. You do not have to hire an expert to bring in new selling and marketing ideas.

Free Download - Don't operate like a Cave Man.... By Bob Janet
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What you got will make you money

I learned a long time ago, I was eleven years old. It was a real long time ago, that to make money all I have to do is use what I got. Perhaps because it was easier than creating new marketing and selling techniques and because I always remember what my father use to say.

One of my first real businesses was the snow shoveling business when I was 11 years old. My best friend Randy and I would rush home from school every winter afternoon, grab our snow shovels, we lived in central Pennsylvania where it snowed a lot, and shovel a few walks for 50’ each. That was big money for a couple of 11 year olds.

One winter it did not snow in Central Pennsylvania. It was cold enough to snow but no snow. As Randy and I stood on the corner by his house, with our snow shovels waiting for the snow to come, a car turned the corner and started up the slight hill in front of us. Although there was no snow on the road there was a bit of ice from the participation in the air. As the driver of the car spun his wheels in front of us he rolled down his window and said, "Boys if you push me up this hill I will give you 50’." We dropped our shovels and in seconds we made as much money as it usually took us 2 hours to earn. We had a new business. That day before dark we each earned $4.00.

The next day we rushed back to the corner to earn more money. But the cinder truck had come by. Back then to combat ice on the roads the city had a guy shoveling cinders out of the back of a dump truck on to the ice. The city put us out of business. Then I remembered what I always heard my father say, "Use what you got."

We had snow shovels, we shoveled those cinders right off the road and we were back in business. For the next week, by using what we got and shoveling the cinders off the road each day the city put them there, Randy and I continued to make more money in one day than we usually made in a whole winter of shoveling snow.

Then one day there was no ice on the road, no water vapor in the air to form ice. We were out of Business. But wait,
Use what you got. There was Randy's house and hanging on Randy's house was…… Right…. A garden hose. We wet that road right down and we were back in business.

We continued to wet the road down each afternoon until the C.O.P. came by. Boy was he mad. We were out of business again.. The rest of the story can not be put in print to protect the innocent.

Two 11 year old boys made a lot of money that winter by using what they got.

If your cinder truck, in the form of new competition, more fierce competition is lowering your sales and/or profits, use what you got. It may be your:
• Location
• Staff
• Involvement in the community (service organizations)
• People you know
• Experience
• Expertise
• Reputation
• Purchasing power
• Size of your business (big or small)
• Flexibility (you may be able to turn on a dime where it takes your competition a fifty cent piece
• Relationships with other businesses
• Present customers (whenever I want to increase profits I go directly to my customer list)

What you got will make you money when you use it.

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Home > Sales > Bob Janet > What you got will make you money
Article Tags: 11 years, best friend, central pennsylvania, cinder, cinders, cold enough to snow, dump truck, eleven years, friend randy, long time, new business, new marketing, participation, shovel, snow shoveling, snow shovels, walks, water vapor, wheels, winter afternoon

About the Author: Bob Janet
RSS for Bob's articles - Visit Bob's website

ooks and CD’s at http://www.BobJanet.comBob Janet uses 40 plus years of face-to-face selling and marketing experiences as owner / operator of wholesale, retail, manufacturing and service businesses, combined with his unique content loaded, fun-entertaining audience involved keynotes and seminars to help owners, sales professionals and sales support staff increase sales and profits by gaining and retaining their most profitable customers. When everyone else tells you what to do to increase your sales and profits...Bob Janet shows you how!! See all Bob's sales growth programs and top selling sales / marketing books and CD's www.BobJanet.com Bob Janet Bob@BobJanet.com 800-286-1203 www.BobJanet.com

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