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Different times call for different action

Written by: Glenn Broder

Article Overview: Strategic partnerships based on marketing and sales collaboration.

Different times call for different action

The concept of working together and collaborating with outside entities has worked amazingly well for progressive, forward thinking companies, but collaboration is a foreign concept to most. In a, me, me, me, society many of us have isolated and have chosen to carry the sole brunt of the expense in money, time, effort, frustration and …….that it takes to build our dreams. Doing everything alone is a very arduous task and is far from the most efficient way of achieving our highest productivity. There is a much better option.

This option is absolutely essential and the only truly effective way to grow in slow economic times. The best part, it also takes the least effort to achieve. Its net value when the economy turns positive will multiply exponentially due to the entrenchment this option will achieve in the fore front of your clients and prospects minds.

What is it? Strategic collaboration of sales and marketing efforts between non-competing partners to save money, time, and effort to positively effect productivity and increase profits per sale. Think of it this way. You invest money, time and effort in activities to promote your products or services to potential qualified buyers so that they will buy your product or service, right? Other companies have already accomplished the work you are expending energy on promote their products and services, right? All it takes, for both parties to benefit from each others efforts is to share your findings. You have already forged paths, and so have many non competing companies, to the same buyer. Mutual introduction will motivate both parties and will make entry into any buyer easier. This is a classic win-win situation.

For maximum overall positive benefit to all parties, the intention and attention of the group must be focused on strategic collaboration which reduces repetitive and thereby non productive, activity. What one company has already accomplished, when shared with a group of non competing partners, will make all partners more productive. Each company in the partnership will make their marketing and sales activities and outcomes available to the group through the use of our propriety, secure end to end, collaboration tool, CRM. Every partner will have administrative access to this business intelligence. Strategic partnerships between non-competing companies add positively to the bottom line of all companies involved because these partnerships bring value added service to the cumulative group. The openness of successes and failures which partners have achieved permit every one to benefit from unnecessary trial and error.

Making these partnerships work correctly is of the utmost importance. Everyone needs to feel well taken care of by the partnerships. To insure fairness between all parties and to prevent abuse of the kindness of the group, there will be a predetermined percentage fee paid to the referring partner, for every sales made from their introduction. This way partners benefit from each others work and if a partner is not fairly contributing their activities and outcomes to the cumulative business intelligence system, than the referring partner will at least benefit financially from their referrals. In the case where one partner or several partners are not contributing to this business intelligence system the other partners can simply stop referring to them, and eliminate them from the group.

2009 is a very different time. Different times take different actions. The days of isolation and taking advantage of others is over, partnership and transparency will take us forward. Let non competitors benefit from the paths you have blazed and in turn they will do the same for you.

To your success and prosperity, Glenn Broder

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Article Tags: arduous task, brunt, collaboration, dreams, economic times, economy, entities, entrenchment, frustration, intention, least effort, marketing efforts, money time, productive activity, productivity, profits, prospects, sales and marketing, time effort



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