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Evaluating yourself through Questioning to Clarity

Written by: Glenn Broder

Article Overview: You can have everything you want, you just need to know what is is. The evaluation below is designed to clarify your life and action to move to the place where you want to be. Definition is clarity.

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Evaluating yourself through Questioning to Clarity

Questioning to Clarity

The following questionnaire was designed to allow you to question yourself to clarity. “Questioning to clarity” is the most accurate method for revealing and defining your thoughts and the motivations for doing what you are doing. It allows you to identify positives which need to be perpetuated and exposes challenges which need adjustment for you to achieve your goals. It will then lead you to a structure to make the needed enhancements and how to implement them.

Honesty will set you free, good luck.


Opening Evaluation Questionnaire


Why did I get into the (business or industry I am in)?

What attracted me to this industry?

What are my business goals, as related to effecting my life outside of my business? (What kind of life do you want your business to afford you?)

What need does my product/service offer the solution for?

What do I think are the strong points of my industry?

If I could have my dream situation, what would my perfect business life look like?

Do I have a specific, written business plan?

Is my product or service a necessity or a luxury?

What gives me the most satisfaction working in my industry?

How do I transmit those feelings to my qualified prospects?

What are my dislikes and weaknesses of my industry?

How do I overcome those feelings when relating information to qualified prospects?

Who is the active general of my company?

Who decided how my company is represented to the public?



On scale of one to ten, ten being exactly the way I want it, How do I rate the performance of my:


Management? ______________

Administration? _____________

Sales? ____________

Delivery or installation? _______________

Service? ____________

Customer service? ________________

Referral business? _______________

My overall business operation? __________________


Does my business run me or do I run my business?

What are the strongest points of my company?

What do I perceive my challenges to be?



What do my employees and representatives think about my industry and company?

How do I know?

What sales method have I been trained in?

How were my outside and internal representatives trained to succeed?

How did I decide which training program to use?

Is it a structured selling system for consistency and congruency, or is it unpredictable, everyone doing it their own way?

Why is there such a big difference in the performance of my representatives?

What mechanisms have I put in place for improvement?

What am I currently doing to generate new business?

How much do I spend monthly for marketing and lead generation?

How much does it cost me to generate a single closed sale?

How much profit do I net from an average closed sale?

What is the most important information that needs to be transmitted to all qualified prospects to allow them to make an educated decision on my offering?


Who in my company is most effective at transmitting this essential information to every qualified prospect.

How do I assure that all pertinent information is being transmitted, by every representative, every time?

How do I keep my representatives focused and motivated?

How and when is the price for my product/service presented?


What specific closing techniques do my representative use to motivate their qualified prospects to move to action?

How do I know?




Do I have an employee manual which explains what is expected of, and acceptable from, every one in my company?


Is it current and complete?




If I couldn't fail what would I attempt?


Am I proud of my company?


Where could I improve?


Where could my company improve?



Thank you for being honest in your answers. You now have a good starting point for steering your company exactly where you want it.

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  The Art of Asking Better Questions For Better Clarity, Focus and Greater Wealth
  How Awkward is it for You to Ask Questions?
  Key Management Development Secrets - The Importance of Listening and Questioning Skills
  The Myth of Sales Habits and Competencies

Home > Sales > Glenn Broder > Evaluating yourself through Questioning to Clarity
Article Tags: accurate method, business goals, business life, business operation, chal, clarity, dislikes, enhancements, evaluation questionnaire, feelings, good luck, honesty, management administration, motivations, prospects, referral business, service customer, service referral, strong points, written business plan

About the Author: Glenn Broder
RSS for Glenn's articles - Visit Glenn's website

You can see Glenn's video presentations on www.youtube.com. To veiw the videos at no cost do a youtube or google search for Glenn Broder.

Glenn Broder is the author of "Just a yes or no, please" a structured selling system. He teachs "Questioning to Clarity" to give representatives a way to lead any prospect to an educated yes or no decision. His associates include an MBA to help plot business direction and a Business Therapist to help focus on the goals at hand. Keeping your head straight in these days of confusion is of the utmost importance. Glenn's 25 years of experience are a huge added value to his clients. Glenn also trains managers to become the helpmate of their representatives to achieve superior results. He also helps owners to maximize the performance of every individual and the group as a whole through mutual responsibility. You want to perform and have a satisfying business experience. It is Glenn's personal goal to help you achieve your dreams. Contact him anytime at 310 508 3483 or email him at glennbroder@gmail.com. www.justayesorno.com

Click here to visit Glenn's website
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Related Forum Posts
Re: Clarity Trumps Persuasion Re: Clarity Trumps Persuasion - Jeff, Thanks, great stuff !!! Clarity or "KEEP IT SIMPLE" is probably the best advice anyone can ever give or get when involved in any business or personal situation. Over 30 years of manufacturing ladies apparel has taught me two critical business lessons: 1-You will never get a 100% perfect outcome so In the BEGINNING,take your time, exhaust all your resources and energy and plan, plan, plan. . . If it STARTS off right it you'll get close to the desired outcome. 2-Keep it simple I now will add "Clarity" to my formula for success. CLARITY AND KEEPING IT SIMPLE BREEDS SUCCESS . . . . I know the advice above is simple but isn't that what it's all about. Thanks Ringo, This information not only was great for my website but it reminded me that "keeping it simple and clear" got me and my teams through some wicked situations Best wishes Barry
Re: Clarity Trumps Persuasion Re: Clarity Trumps Persuasion - Wow, I would really recommend everyone to go through the presentation. It's not so much that it's new information, but their presentation simply reaffirms in a concise way what we know about marketing and sales conversion. Clarity trumps persuasion indeed!


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