Ben Bradley Articles

Simple Marketing Advice By, For Technology Companies - Click To Read Article
B2B technology marketers have their work cut out for them. With complex sales cycles, buyer fragmentation and too many “me-too” competitors, there’s no doubt that marketing is becoming more difficult.

Lead generation as an expression of your brand - Click To Read Article
If your brand is the whole experience of “doing-business-with” your company, then it follows that the outbound prospecting and lead generation you do should be an expression of your brand.

A crisis is a terrible thing to waste - Click To Read Article
So what if the economy is hitting a rough spot? Once you’ve invested more in your customers, cut off the dead limbs, watered the good ones, and given your employees a chance to really shine your company is going to be stronger. If you have cash, there are great deals to be had, if you have good credit, banks are still lending. Everybody is willing to negotiate. It is a buyer’s market. Warren Buffet said “be fearful when others are greedy and greedy when others are fearful.” Right now high quality talent is plentiful, there are many exceptional talents looking for work and many that will work at rates favorable to your clients’ new reality. Start the hunt, hire people you couldn’t afford 12 months ago, whether full time, part time or as a contractor.


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