Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

1 Thing You Must do to Make Your Small Business a Success

1 Thing You Must do to Make Your Small Business a Success
Free Download - Allow Yourself Genuine Sales Success By Cheryl A. Clausen
Name: Email:

Whether you are one of the thousands forced into entrepreneurialism, or someone who has planned to make it on your own for a long time now there is one thing you can do to ensure your business is a success. It’s something almost no one does. It’s the one thing that causes more business failures than anything else.

You see most entrepreneurs and small business owners pick a product or service that excites them, and then try to build a business around that product or service. This approach is completely backward. This approach forces you to struggle when you wouldn’t have to.

Rather than starting with a product or service the one thing you must do when determining what business you will be in is you must find out what people are already looking to buy. It just make sense that it’s a whole lot easier to sell people something they are already looking to buy than it is trying to convince someone to buy something they aren’t already looking to buy. Yet again a little common sense goes a long way.

And don’t be fooled into thinking that just because other people sell the product or service you plan on selling that it means people are already looking to buy it. You have no idea what their cost per sales is, or how long their sale funnel is. You do understand cash is king. So if you can get cash coming in faster you avoid the most common business killer… a lack of cash.

So before you commit to any business idea find out what people are already looking to buy. Look for a common problem, challenge, or result that comes up over and over again in a lot of different settings.

Then once you know what people are already looking to buy figure out who else is already selling them that. Find out how they are fulfilling that need. Evaluate what you could do to set your business apart as the superior choice.

You can’t just replicate what they sell and how they sell it. You have to figure out how you can improve what they sell. You have to figure out how to position your business as the clear choice for the people already looking for this.





1 Thing You Must do to Make Your Small Business a Success - To learn more about this author, visit Cheryl A. Clausen's Website.

Like this article? Share it with your friends

Article Tags:

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Michiel Jonker
As a Certified Information Systems Auditor, Michiel assists businesses in a professional capacity by evaluating the threats to their businesses. He acquired the necessary knowledge, skills, and techniques to minimize a business owner’s risk of business failure and to maximize his chances of high growth and success. He strongly believes that you CAN maximize your chances of business success, by implementing the business solution he has advocated for more than 12 years in your business plan and planning. Michiel has decided to share his experience with business owners by putting almost everything he knows in a business plan and survival guide (compiled in an e-book format) and written as a high growth SMB coaching course for SMB business owners, directors and managers - titled as the “Survival Kit for Small and Medium Businesses - Profit from your Business Risks!” According to Michiel, his goal was to add new techniques to a business owner’s business planning survival kit and instruct him or her in using these in the future - without any help from a consultant! For more information about the benefits of implementing profit protection planning in your business, please visit: http://www.business-around-the-globe.com - Visit Michiel Jonker's Website

Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Dianne Crampton

Dianne Crampton is North America's leading authority on team culture.  She is an author and professional speaker and president of the leading team culture consultancy, TIGERS Success Series, Inc. Crampton has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down or to subscribe to TIGES Free monthly e-newsleeter go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: Winning Business Team Cultures And Why They Thrive, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

David Barr
David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website


To learn more about the Evan Elite Author Program please contact us.

 About The Author


Cheryl A. Clausen
(Visit Cheryl's Website)
Would you like to increase your sales starting now?
Get "The Blueprint for Increased Sales" eBook and audio free here...
http://increasesalescoach.com/blueprint-increased-sales.html

Increase Sales Coach Cheryl A. Clausen helps business owners, entrepreneurs, and soho's in service industries get highly qualified prospects contacting you - giving you an unfair advantage.
http://IncreaseSalesCoach.com/blog




Cheryl A. Clausen is a Platinum author on EvanCarmichael.com
 About The Author

 Author Blog
 Author Blog

 Video
 Video

 Free Downloads


Cheryl A. Clausen's

Complete
List Of
Sales
Articles

Name
Email
Author's Free Downloads
Increase Sales Icon Increase Sales

More Cheryl A. Clausen
One Serious Sales Tool Everyone can Use to Increase Sales
How to Build a Sales Relationship
Sales Mystery Revealed
Insurance Producers What Business are You In
Can You Use Closed Questions to Sell More Insurance
Dont Forget to Answer this Question When Selling
Easy Way to Shorten Your Sales Cycle
How to Say it to Sell More
Top 7 Reasons Your Sales People Cant Sell
Help I Urgently Need to Increase Sales
 Free Downloads


 
 
 


Evan Elite Authors
George Ludwig  
Jeff Foster  
Dianne Crampton  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video




Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Article Marketing Icon Article Marketing
Entrepreneur Flight Manual Icon Entrepreneur Flight Manual
Entrepreneurship Or Job? Icon Entrepreneurship Or Job?
Social Media Service Sector Icon Social Media Service Sector
Make Money Online Icon Make Money Online
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Blogs For Startups To Watch In 2009
Top 50 Blogs For Startups
Top Blogs To Watch In 2009
 
Top 50 Productivity Blogs To Watch In 2008
Top 50 Productivity Blogs
Top Blogs To Watch In 2008
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Aramatoulaye Seydi ZIGUINCHOR, Senegal,
Aramatoulaye Seydi
ZIGUINCHOR, Senegal
SEO For Africa

If I Were A Startup...
Robert Iachetta, $372k to $921k in 2 years
Robert Iachetta
$372k to $921k in 2 years
Travis Hartley, 426% Growth in 2 Years
Travis Hartley
426% Growth in 2 Years
If I Were A Startup... - Complete List

Famous Entrepreneurs
J.C. Penney, J.C. Penney
J.C. Penney
J.C. Penney
Rupert Murdoch, Fox Network
Rupert Murdoch
Fox Network
Famous Entrepreneurs

Entrepreneur Advice
Brad Feld, Venture Capitalist
Brad Feld
Venture Capitalist
Jack Canfield, Chicken Soup
Jack Canfield
Chicken Soup
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     What is your DMO
By Dr. John Oda
     The Power to Influence Your Employees
By Dr. John Oda
     What is a Business Coach
By Dr. John Oda

Have A Suggestion?

Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!

Have A Suggestion?

More Evan Carmichael
More Information