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Allow Yourself Genuine Sales Success

Written by: Cheryl A. Clausen

Article Overview: What’s more important maintaining a professional demeanor, or allowing yourself to really care about your potential clients? Fortunately, this isn’t an either or choice. You can be both professional and sincere.

Allow Yourself Genuine Sales Success

What’s more important maintaining a professional demeanor, or allowing yourself to really care about your potential clients? Fortunately, this isn’t an either or choice. You can be both professional and sincere.

Salespeople don’t always get treated well. In fact, when you’re perceived as a salesperson there are certain behaviors you can expect from buyers.

They’ll lie to you. They’ll avoid you. They won’t let their guard down until you earn their trust.

All these challenges come gratis with the title “salesperson”. You can either behave in a way that fosters more of that kind of treatment, or you can behave in a way that knocks down those barriers. In other words, you have a whole lot more control than you probably give yourself credit for.

Plus some of your behaviors make things worse rather than better. I’m talking about perfectly acceptable behaviors that have unintended negative consequences. Behaviors that demonstrate your professionalism come to mind.

You intend to convey that you know what you’re doing, that you’re able to help them, and that you’re respected among your peers. All great intentions and commendable things. Yet, not the behaviors that earn you a lot of initial trust.

After all, salespeople who take advantage of their buyers usually behave like professionals too. So what can you do? You can allow yourself to demonstrate behaviors that show how much you care.

This isn’t something you can fake. If you don’t like your potential buyers or what you do, forget it. Trying to act like you care will instantly get spotted as fake.

However, if you do genuinely care let it show. As you do it becomes far easier to sell. All because the potential buyer starts to trust you as they realize you really do care about them and their best interests.

When you care, you care enough to ask the right questions and listen to the answers. You care enough to dig deep and get to what really matters. You care enough to make certain your new clients gets what’s best for them.

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Article Tags: acceptable behaviors, challenges, negative consequences, peers, professional demeanor, professionalism, salespeople, salesperson, whole lot



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