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Are You the Next Unemployed Salesperson or Business Owner?

Written by: Cheryl A. Clausen

Article Overview: Unless you’ve stuck your head in the sand trying to pretend like all the bad things are going to go away you realize you’re living through history. You’re living through the history of the worst economic time sense the Great Depression. What will you look back and say?

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Are You the Next Unemployed Salesperson or Business Owner?

Unless you’ve stuck your head in the sand trying to pretend like all the bad things are going to go away you realize you’re living through history. You’re living through the history of the worst economic time sense the Great Depression. What will you look back and say?

The big shots who are supposed to know about these things are predicting the impact of this financial crisis could last 15 years or longer. Now you can accept the idea this could be your reality or you good ignore it and pretend everything is going to be just fine. Do you think ignoring facts is a good business practice?

Of course not, better to prepare for the worst and enjoy the best than ignore it and fall victim. You see it’s your choice to be a victim. It’s also your choice to refuse to be a victim and conquer your challenges.

Now I know you’re no victim. So let’s think about some facts and determine how you can be a victor. In the Great Depression the unemployment rate was 25%. That also means 75% of the people had jobs and businesses.

Those people who had jobs and businesses had money. Those people spent that money. There were both thriving businesses in spite of the financial crisis and businesses that failed.

What did the victors know that the victims didn’t? The victors knew the majority of the people and businesses in the country had money. They knew those people spent money.

They knew if they wanted those people to spend money with them they had to know how to ask those people for their money. No matter how bad the financial crisis is, or isn’t people still have to take care of the basic necessities of life. Plus they’ll get the things they really want in life. Your job is to help them really want what you have to offer.

That means you have to take what you have to offer and place it dead center in what your best potential clients are already looking for. You have to talk to them about it in terms of what it can do for them. Not the features; but the outcomes, solutions, and results those people really want.

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Home > Sales > Cheryl A. Clausen > Are You the Next Unemployed Salesperson or Business Owner
Article Tags: basic necessities, big shots, business practice, challenges, economic time, financial crisis, good business, great depression, head in the sand, job, jobs, money, necessities of life, spite, time sense, unemployment rate, victors

About the Author: Cheryl A. Clausen
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