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Fast Isn’t Fast Enough for Increased Sales

Written by: Cheryl A. Clausen

Article Overview: There was a time when fast was good enough for most prospects. That era passed some time ago. Now we are an instant society. Are you an instant salesperson?

Fast Isn’t Fast Enough for Increased Sales

There was a time when fast was good enough for most prospects. That era passed some time ago. Now we are an instant society. Are you an instant salesperson?

If you could respond within 24 hours you were faster than most of your competition. Your prospect perceived you as more responsive than the competition, and that gave you an edge. Today you have to be instant to hold that edge.

“But I’m only human” you say and I take care of prospects as fast as I can. True but you have to think beyond immediate personal response and turn to more effective solutions. Solutions that are reproducible, consistent, and effective.

Not so long ago your prospects expected to have to contact you through the mail, in person, or over the phone. They understood there would be a lag between the time of that initial contact and your response especially if the contact occurred outside normal business hours. Now everyone goes to the internet and they expect an immediate response from their contact 24/7.

This doesn’t have to present a challenge for you. You simply need to incorporate some low cost easy to use tools into your business. Every business needs at least a one page website with a web form to gather contact information from interested prospects.

The instant that form is completed the prospect should receive a response from you. You simply connect your web form to an auto-responder that instantly acknowledges the prospect and provides information. You can even pre-sort these prospects depending on how you structure your web form and follow-up messages so you can focus your energies on ready buyers first. Then nurture the other prospects until they are ready buyers.

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Article Tags: auto responder, business hours, effective solutions, interested prospects, mail, personal response, ready buyers, salesperson



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