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Fast Isn’t Fast Enough for Increased Sales

Written by: Cheryl A. Clausen

Article Overview: There was a time when fast was good enough for most prospects. That era passed some time ago. Now we are an instant society. Are you an instant salesperson?

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Fast Isn’t Fast Enough for Increased Sales

There was a time when fast was good enough for most prospects. That era passed some time ago. Now we are an instant society. Are you an instant salesperson?

If you could respond within 24 hours you were faster than most of your competition. Your prospect perceived you as more responsive than the competition, and that gave you an edge. Today you have to be instant to hold that edge.

“But I’m only human” you say and I take care of prospects as fast as I can. True but you have to think beyond immediate personal response and turn to more effective solutions. Solutions that are reproducible, consistent, and effective.

Not so long ago your prospects expected to have to contact you through the mail, in person, or over the phone. They understood there would be a lag between the time of that initial contact and your response especially if the contact occurred outside normal business hours. Now everyone goes to the internet and they expect an immediate response from their contact 24/7.

This doesn’t have to present a challenge for you. You simply need to incorporate some low cost easy to use tools into your business. Every business needs at least a one page website with a web form to gather contact information from interested prospects.

The instant that form is completed the prospect should receive a response from you. You simply connect your web form to an auto-responder that instantly acknowledges the prospect and provides information. You can even pre-sort these prospects depending on how you structure your web form and follow-up messages so you can focus your energies on ready buyers first. Then nurture the other prospects until they are ready buyers.

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Home > Sales > Cheryl A. Clausen > Fast Isnt Fast Enough for Increased Sales
Article Tags: auto responder, business hours, effective solutions, interested prospects, mail, personal response, ready buyers, salesperson

About the Author: Cheryl A. Clausen
RSS for Cheryl's articles - Visit Cheryl's website

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Increase Sales Coach Cheryl A. Clausen helps business owners, entrepreneurs, and soho's in service industries get highly qualified prospects contacting you - giving you an unfair advantage.
http://IncreaseSalesCoach.com/blog




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Business magazines Business magazines - Fast Company is pretty good if you're into technology although it can be very on the edge. Entrepreneur has become one giant advertisement and I cancelled my subscription. Selling Power also has some useful content if you're looking at improving your sales skills / presentations.
Re: What If Steve Jobs Hadn't Returned To Apple In 1997? Re: What If Steve Jobs Hadn't Returned To Apple In 1997? - Thanks for sharing with us Yinko. Steve Jobs is definitely a visionary. Not only his products are innovative in a technological sense, but he's managed to turn a tech-company's products into a lifestyle.... a lifestyle!! [quote:zfqoq43n]Fast Forward to today. Apple has the sexiest products in the business: iMacs, Macbooks, iPhones, iPods and more.[/quote:zfqoq43n] I think not only tech would be different (music players and phones), but ways we can think of marketing and branding. What Steve Jobs did was of course no easy task for the smaller businesses, but he did start somewhere. What I did not know was that Apple is worth about as much as Google. How do you think Apple accomplish what they did? In terms of strategy wise? If you could advice Steve on one thing, what would it be?
Online Sales and Marketing vs Traditional Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
Young Entrepreneur in International trading Young Entrepreneur in International trading - I’m 23. Owns an ice-cream company. Started the company when I was 20. Increased sales compared to previous owners with 50%. Are now looking for new opportunities to expand my business.


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