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Get Leads Coming to You and Get Them to Act Now

Written by: Cheryl A. Clausen

Article Overview: Rather than dialing for dollars and getting your name out there what you need is a steady stream of highly qualified prospects reaching out to you. This is especially true now when business owners and consumers are guarding their wallets like Fort Knox. You aren’t going to get those wallets open doing what you’re doing now.

Get Leads Coming to You and Get Them to Act Now

Rather than dialing for dollars and getting your name out there what you need is a steady stream of highly qualified prospects reaching out to you. This is especially true now when business owners and consumers are guarding their wallets like Fort Knox. You aren’t going to get those wallets open doing what you’re doing now.

It isn’t that the format has changed. Whatever you’ve used to attract future clients to you in the past will do so now if you change the focus of your content to match your potential client’s current reality. Now more than ever you must be relevant to your ideal future client’s current needs.

Pick any three approaches such as email, direct mail, or ads. Then plan out what you’ll do to open the connection with the people you want to attract. Plan how you’ll follow up. What will your ideal potential clients get and how will you develop a relationship with them?

Develop low risk offers that will help experience you and get to know you. Your ability to start and nurture relationships is key to your sales success. All this together becomes your follow-up plan for every potential client.

Implement your follow-up plan tracking each and every step in the process. Remember the predominant objective of your follow-up plan is to keep those strangers who reached out to you aware of you and to educate them helping them advance through the stages of buyer readiness so they can enter your sale funnel. Make sure each contact deepens and strengthens your relationship.

Periodically plan low risk offers that get the prospect to act now. If now isn’t the time they won’t act, yet they won’t be offended either. When it is the time this gentle nudge can be the trigger that springs them into action.

Never sell them, instead help them to buy. From the prospects seat the experience is completely different. When you help them buy you’re working with them you’re on their side you’re putting their interests first.

During your sales conversation uncover the cost of waiting and contrast that with the cost of acting now. When the prospect can clearly see waiting is more costly than acting they will act. Through the sales process you should help them obtain this clarity.

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Article Tags: business owners, consumers, direct mail, fort knox, objective, prospects, relationship, relationships, sales success, steady stream, wallets



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