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Help, I Don't Want to be a Salesperson

Written by: Cheryl A. Clausen

Article Overview: When you hear the word "salesperson" do you cringe? But you realize if you don't learn how to sell you'll be out of business.

Help, I Don't Want to be a Salesperson

When you hear the word "salesperson" do you cringe? But you realize if you don't learn how to sell you'll be out of business. You are a very talented person with special skills or training that you’ve worked hard to obtain. You may have been using these talents as an employee, and decided it was time to go out on your own so you went into business. Or perhaps you’ve just gotten your shiny new degree and now you need to pay back all those college loans. You may have thought all you needed to do was hang your shingle and the work would come in. But now you know better.

It may really rub your ego raw to think you have to sell yourself, but you’ve come to terms with the fact that if you don’t you won’t be in business long. Ok, so you have to learn how to sell but you just can’t bring yourself to use the stupid opening lines sales people have used with you. Or the high-pressure closing tactics you’ve been on the receiving end of. The good news is you don’t want to, and you don’t have to. In fact, you never want to use the approach you probably associate with the sales training employed by poor sales people.

Caught up in your strong aversion to sales you’ve overlooked the fact there’s a huge cavernous difference between “salespeople” and “sales professionals”. You’re already a professional so why not learn the skills and talents of a sales professional? A sales professional understands their sales success comes from the long-term relationships you develop not from the one time quick sales that have either no relationship, or a very negative relationship as their foundation.

Actually what you really want to learn is how to position yourself to obtain positive attention from your ideal prospects, and then help them make a buying decision. You’re really good at helping people, aren’t you? And I’ll bet you know how and where to find your ideal prospects if you do a little thinking. So, now all you need to do is learn how to sell by helping people buy.

Instead of trying to coerce people even the wrong people to buy, you’re really trying to exclude the wrong people quickly so you can get to the right people. When you were a little kid weren’t you able to get your parents to do what you wanted? Haven’t you ever sold a peer or leader on your ideas? See you probably know a lot more about sales than you think. But just to get your confidence up and to get a feel for where you could make some improvements you might want to see how you measure up against top producers who’ve perfected the skills they learned by getting the 7 Secrets Top Producers know free report.

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Article Tags: aversion, closing tactics, college loans, ego, long term relationships, negative relationship, opening lines, prospects, sales professionals, sales success, salespeople, salesperson, shingle, success comes from, talented person, talents



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