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How Do You Find the Right People to Increase Sales?

Written by: Cheryl A. Clausen

Article Overview: You know you need to find the right people. The right people are people who are more likely to buy what you have to offer than others. The right people are people you have a way to connect with and open a conversation.

How Do You Find the Right People to Increase Sales?

You know you need to find the right people. The right people are people who are more likely to buy what you have to offer than others. The right people are people you have a way to connect with and open a conversation.

However, it’s like you’re standing in the middle of a crowd and no one can see you. No one is interested in you. When you try to make a connection you get the brush off.

Where do you start? How do you make yourself stand out? How do you get the right people to pay attention to you?

It isn’t nearly as difficult as it may seem. Depending on what you’re selling nearly any group of people could be the right people. They just don’t know they’re right, and you don’t know how to help them realize they’re right.

All because you don’t understand this group of people well enough to speak to them in their language. This group of right people is a target market. Let’s say you choose a target market based on the neighborhood they live in.

Doesn’t it make sense if you want them to pay attention to you that you might want to open the conversation with something important to anyone living in that particular neighborhood. Not just any neighborhood, but that particular neighborhood. If you did you’d notice something right away.

The person in your target market would immediately pay attention to you. Why? They’d pay attention to you because you immediately have a perceived commonality whether you live in that neighborhood or not.

Once you have their attention you have the opportunity to engage the person. When you do you find out even more about that person making it easy for you to further tailor your conversation around what they’re interested in. You might then present something curious.

Why curious? People don’t like not knowing something. So when you make them curious about something they’ll want to know more. This is your opportunity to transform a casual encounter into a tentative relationship.

You’ve opened the door for further discussion. You’ve opened the door for a deeper connection. You’ve opened the door to help this person enter your marketing and sales funnel. And they didn’t resist you at any point.

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Article Tags: casual encounter, commonality, crowd, neighborhood, relationship, target market



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