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How to Make Getting Sales Success Easier

Guest post by: Cheryl A. Clausen

Article Overview: Man, sometimes it feels like everything depends on you. If you let up for one second you’re falling behind. Can you keep up the pace?

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How to Make Getting Sales Success Easier

Man, sometimes it feels like everything depends on you. If you let up for one second you’re falling behind. Can you keep up the pace?

You send something in the mail to a complete stranger.

You call complete strangers on the phone to ask for an appointment.

You call and confirm appointments.

You do the talking.

You follow-up for months, even years, until the prospect either becomes a client or asks you to stop calling.

You struggle day in and day out trying to find someone to sell something to.

It’s no wonder you’re so stressed out and burned out. Everything hinges on you-you-you. All the effort all the resources all the investments are coming for you the dreaded salesperson.

What a terrible waste of resources. It doesn’t have to be like that. You could be the trusted adviser. You could have prospects contacting you.

People rarely call salespeople to ask for an appointment. Yet they frequently call experts and advisers and ask for an appointment. Why the difference?

When your prospects think of you as a salesperson they perceive you as an unwanted pest. They’re very careful what they say to you because they don’t want to be sold. They either treat you like a dreaded salesperson or a necessary order taker. Neither is good for you.

In contrast, when a prospect perceives you as an expert or adviser they acknowledge you know and have something they want. They want your help getting what they want. Rather than resisting and avoiding you they seek you out and request your help.

This sets you up to have an open honest conversation where you can help the prospect. No more guessing what they’re really saying or trying to figure out what they mean.

The prospect’s perception forms at the first point of contact. Every word and action on your part should set you apart as an expert or adviser. It’s your job to get their interest by letting them know you have information and ideas about what you know they’re already looking for. When they seek you out to get this information you focus on what the prospect wants. You help them choose the best option for them. They buy more easily and quickly because they don’t feel like they’re being sold.

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Home > Sales > Cheryl A. Clausen > How to Make Getting Sales Success Easier
Article Tags: adviser, appointment, appointments, hinges, honest conversation, investments, job, mail, order taker, pace, perception, point of contact, prospects, salespeople, salesperson, stranger, struggle, unwanted pest

About the Author: Cheryl A. Clausen
RSS for Cheryl's articles - Visit Cheryl's website

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Increase Sales Coach Cheryl A. Clausen helps business owners, entrepreneurs, and soho's in service industries get highly qualified prospects contacting you - giving you an unfair advantage.
http://IncreaseSalesCoach.com/blog




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Re: Online Sales and Marketing vs Traditional Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
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