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Guest post by: Cheryl A. Clausen Become an Author

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It's kind of like the old argument, what came first the chicken or the egg. Only in business it's what comes first sales or marketing. And when you aren't having much success with either sales or marketing it can seem like an untamed monster. What do you do first?

Where do you start?

How do you start?

And how do you get highly qualified potential buyers contacting you, when... you don't have a lot of money to throw at the proverbial marketing wall hoping something will stick.

Take a deep breath and allow yourself to breath and relax. Contrary to what you may think it doesn't have to be so hard. It doesn't have to cost a lot of money. It is something YOU can do yourself.

If you are expecting any one thing you do, when it comes to increasing your sales, to work like turning on a water spigot full open expect disappointment. If you accept that increased sales will come from an accumulation of actions repeated over time expect satisfaction.

When top athletes train they don't expect instant overnight success and neither should you. Just like an athlete in training you can and should expect small incremental improvements on a daily basis that transform into the sales success you want.

Begin to look at your sales and marketing strategies in terms of small chunks that you can accomplish one day at a time. Focus on small actions you can take now that increases the awareness of the people most likely to buy your stuff. Focus on small actions you can take now to actually talk about your stuff with people who WANT to buy your stuff.

There are two prime benefits to chunking your sales and marketing strategies down into small doable actions. First, you can actually take those actions each and every day without feeling overwhelmed or overworked.

Second, rather than feeling inadequate and frustrated, you feel a sense of satisfaction from completing each small action. Plus as you consistently take more actions your confidence grows. You begin to discover what works and what doesn't work.

More importantly you begin to understand why the things that work in fact work. That knowledge is critical for success with any sales and marketing strategy. You have to know what your potential buyers must hear to buy before you can develop a solid strategy to increase your sales.

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