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How to Use Inspiration or Desperation to Sell More

Guest post by: Cheryl A. Clausen

Article Overview: While inspiration is a whole lot more fun than desperation they share something in common. Inspiration and desperation are both forms of motivation. Inspiration is positive motivation and desperation is negative motivation.

How to Use Inspiration or Desperation to Sell More

While inspiration is a whole lot more fun than desperation they share something in common. Inspiration and desperation are both forms of motivation. Inspiration is positive motivation and desperation is negative motivation.

Be glad whether you’re inspired or desperate because you can’t increase your sales unless you have the motivation to do so. Lack of motivation is the reason so many salespeople settle for wherever they are and whatever results they get. The unmotivated will have moments when they’re determined to make improvements, yet those moments don’t last.

They don’t last because if you want different results you’ll have to do something different than you are now. And it’s so much easier to keep doing the same old comfortable things than it is to make positive changes. Few have the commitment and persistence to make those changes.

Whether you’re inspired or desperate it isn’t that you’re doing everything wrong, or that you have to change everything you’re doing. You simply have to do what you’re doing well even better. And you need to pinpoint where the challenges you face start.

Here’s a simple example. When you have trouble closing, if you’re like most people, you attribute your challenge to what you say at the end of your sales conversation. You may not be handling this part of the conversation as well as you could. Yet, in most cases your closing challenges start with the way you make that first connection and what you communicate at that point.

While you can make improvements to what you say and how you say it at the end of the sales conversation the challenge doesn’t go away. However, if you change the way you make a connection with the prospect and what you communicate to the prospect when you make that connection you could eliminate closing challenges. Whether you realize it or not you’re establishing a perception at that first point of connection and then either reinforcing or confusing that perception in subsequent steps.

Use your motivation to take the persistent steps you need to take to overcome your challenges. Use your motivation to work through those frustrating times when things aren’t improving, and you know you need to do something else. Use your motivation to get the help you need to get the results you want.

Related Articles
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  When You Receive Inspiration, ACT
  When Sales are Down these are the 3 things You Don't Want to Do

Article Tags: challenges, desperation, forms of motivation, improvements, lack of motivation, motivation inspiration, perception, persistence, positive changes, salespeople, whole lot



Related Forum Posts
Describe Your Inspiration/Motivation - I'd like to open up discussion with the group to identify how us entrepreneurs keep you goals insight without loosing Inspiration for what got you going initially. Being an Entrepreneur can be a lonely road at times and I'd like to dig up and have people describe the fire they hold inside. I'm hoping that through this exercise I can acknowledge and become aware of my fire that I'm having trouble verbalizing.
Your advantage over others - Sell using your USP - unique selling proposition. Why should people buy from you, instead of your competitors? Think about it, why are you so great? It may be a hard question, but finding the answer can multiply the effectiveness of any advertising or marketing activities you undertake.
Re: What inspires you? - Inspiration is nothing it is what you called to do? Some work for money, some work for satisfaction, some work because they have priorities in life. It is the passion to do something for achievement or to show that you can do it by using one's talent. I know there are people who are doing great things with their limited skill sets. So, my view point about inspiration is to Dream Big and try to achieve it. I would rather add "Listen to your self". Listen to Inner guide and follow it. You will reach great heights. Robert
Re: When do entrepreneurs retire, if ever? - Why would you ever retire when you love what you are doing? Sell the business and start another one maybe - but retire - NEVER! You should all read, The 4 Hour Work Week - By Timothy Ferris. He talks about building your business so that you can take mini 'retirement's throughout your life, instead of saving it all up for when you are old. Great concept - what do you think??
Re: What inspires you? - [quote="KH_Global":2o5p0kh7]Inspiration is nothing it is what you called to do? Some work for money, some work for satisfaction, some work because they have priorities in life. It is the passion to do something for achievement or to show that you can do it by using one's talent. I know there are people who are doing great things with their limited skill sets. So, my view point about inspiration is to Dream Big and try to achieve it. I would rather add "Listen to your self". Listen to Inner guide and follow it. You will reach great heights. Robert[/quote:2o5p0kh7] so true


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