Make it Stupid-Easy to Buy
Make it Stupid-Easy to Buy
The reality is what’s no-brainer easy for you is a big confusing overwhelming mystery to your buyers. You know you’re a professional when you can take a distressed buyer by the hand through the buying process, and have them feel good about it. It’s something you have to do because a confused mind cannot and will not buy.
Have you ever tried to remodel your home? If you have and you didn’t have the skills to do it yourself you know exactly what I mean. You don’t know what has to happen first.
You don’t know how to make a choice. There are so many choices. The choices seem so overwhelming and scary. You don’t want to really screw up and have everyone seeing as plain as day just how dumb you are. And you sure don’t want to pay for either the materials or the labor more than once.
Well, when it comes to home improvement I’m helpless and hopeless. Yet, I really want some things done. Okay, a lot of really big and really expensive things done.
So I find a carpenter, no small feat there. He tells me what I have to go pick out first. I get some rough measurements and draw some rough diagrams of what I have and what I want. And I’m off to the home improvement store.
I sensed I was in over my head once those automatic doors slid open and I saw just how enormous the store was on the inside. Yet I bravely walked back to the kitchen center to get started. To make a long story, and I mean 7 hours long, story short if it hadn’t been for a number of professionals who really knew what they were doing holding my hand every step of the way I would have turned tail and run.
I’m serious as a heart attack. I nearly walked away in a panic a half dozen times thinking perhaps I’d be better off just buying a different house. The point is each professional ended up making it stupid easy for me to make a choice and buy.
The lesson here for you is to ask yourself, “At what point do my buyers get scared?” What makes them frustrated and want to walk away without making a decision because they’re too scared to make a wrong decision? That’s exactly what you have to foresee and head off.
It’s nothing more than making the buying process a little easier. It’s asking questions and then helping them make little choices. All those little choices lead to the big payoff for both you and your new client.
Make it StupidEasy to Buy - To learn more about this author, visit Cheryl A. Clausen's Website.
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What’s easy for you is hard for someone else. Most of you are notorious for thinking if you understand it, if you can do, anyone can. Wrong.
The reality is what’s no-brainer easy for you is a big confusing overwhelming mystery to your buyers. You know you’re a professional when you can take a distressed buyer by the hand through the buying process, and have them feel good about it. It’s something you have to do because a confused mind cannot and will not buy.
Have you ever tried to remodel your home? If you have and you didn’t have the skills to do it yourself you know exactly what I mean. You don’t know what has to happen first.
You don’t know how to make a choice. There are so many choices. The choices seem so overwhelming and scary. You don’t want to really screw up and have everyone seeing as plain as day just how dumb you are. And you sure don’t want to pay for either the materials or the labor more than once.
Well, when it comes to home improvement I’m helpless and hopeless. Yet, I really want some things done. Okay, a lot of really big and really expensive things done.
So I find a carpenter, no small feat there. He tells me what I have to go pick out first. I get some rough measurements and draw some rough diagrams of what I have and what I want. And I’m off to the home improvement store.
I sensed I was in over my head once those automatic doors slid open and I saw just how enormous the store was on the inside. Yet I bravely walked back to the kitchen center to get started. To make a long story, and I mean 7 hours long, story short if it hadn’t been for a number of professionals who really knew what they were doing holding my hand every step of the way I would have turned tail and run.
I’m serious as a heart attack. I nearly walked away in a panic a half dozen times thinking perhaps I’d be better off just buying a different house. The point is each professional ended up making it stupid easy for me to make a choice and buy.
The lesson here for you is to ask yourself, “At what point do my buyers get scared?” What makes them frustrated and want to walk away without making a decision because they’re too scared to make a wrong decision? That’s exactly what you have to foresee and head off.
It’s nothing more than making the buying process a little easier. It’s asking questions and then helping them make little choices. All those little choices lead to the big payoff for both you and your new client.
Make it StupidEasy to Buy - To learn more about this author, visit Cheryl A. Clausen's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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