Sell to a Starving Crowd
Sell to a Starving Crowd
Now no reasonable person would ever set out to do that intentionally yet real people do it every day. It happens because what you’re selling sounds like a good idea to you. You’re excited about it so you think others will get excited about it too.
MLM businesses are a great example. Most people who buy into an MLM business don’t buy into it because they can’t live without the product. In fact, I can’t think of a single MLM business that sells a product people can’t live without.
There’s a disconnect between what you bought, and what you’re attempting to sell others. You bought the idea of owning your own business and enjoying time and financial freedom. Yet, in order to make your dreams come true you have to convince other people to buy a product they could probably get somewhere else for less money. You have to convince people they absolutely have to buy your product even though millions of people happily live each and every day completely unaware of your products existence.
Plus people never want to buy a product. When people buy they buy because there’s something they want they don’t have now, there’s something they want to avoid, or they have a problem they want solved. In other words; people buy outcomes, results, and solutions.
No matter what you’re selling you have to discover who already wants it and why they want it. You have to discover how they talk about it and think about it. Then you use that knowledge to transform all your communications to match what they think and say about what they want.
They key is discovery of a starving crowd who already wants what you have to offer. This requires research on your part. Read what your best clients read, listen to what they listen to, and go where they go. Interact with them and ask questions to learn more about their exact situation, what they want, and how they want it.
Then it’s your job to play the match game. You, your industry, your product are all unimportant to your ready buyers. They want to read, hear, and see things that pertain to what they want. Fill that need for the people searching for it and you can’t help it. You’ll sell more than ever before.
Sell to a Starving Crowd - To learn more about this author, visit Cheryl A. Clausen's Website.
Like this article? Share it with your friends
I’m sure you’ve heard the story about how Harry was such a good salesman he could sell ice to an Eskimo. While it might be a good story it’s just a story. If you decide to sell people something they don’t want you’ve picked a path for failure.
Now no reasonable person would ever set out to do that intentionally yet real people do it every day. It happens because what you’re selling sounds like a good idea to you. You’re excited about it so you think others will get excited about it too.
MLM businesses are a great example. Most people who buy into an MLM business don’t buy into it because they can’t live without the product. In fact, I can’t think of a single MLM business that sells a product people can’t live without.
There’s a disconnect between what you bought, and what you’re attempting to sell others. You bought the idea of owning your own business and enjoying time and financial freedom. Yet, in order to make your dreams come true you have to convince other people to buy a product they could probably get somewhere else for less money. You have to convince people they absolutely have to buy your product even though millions of people happily live each and every day completely unaware of your products existence.
Plus people never want to buy a product. When people buy they buy because there’s something they want they don’t have now, there’s something they want to avoid, or they have a problem they want solved. In other words; people buy outcomes, results, and solutions.
No matter what you’re selling you have to discover who already wants it and why they want it. You have to discover how they talk about it and think about it. Then you use that knowledge to transform all your communications to match what they think and say about what they want.
They key is discovery of a starving crowd who already wants what you have to offer. This requires research on your part. Read what your best clients read, listen to what they listen to, and go where they go. Interact with them and ask questions to learn more about their exact situation, what they want, and how they want it.
Then it’s your job to play the match game. You, your industry, your product are all unimportant to your ready buyers. They want to read, hear, and see things that pertain to what they want. Fill that need for the people searching for it and you can’t help it. You’ll sell more than ever before.
Sell to a Starving Crowd - To learn more about this author, visit Cheryl A. Clausen's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Cheryl's articles
 | |
|
|  |
 | |
|
| |
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Interview Coaching Referral Networking Solution Canadian Leadership 11 Ways to Build Business Effective Art Of Networking |
|
 | ||
 |
The Top 10 GTD Times Posts
Best Posts for Productivity | |
 |
Top 50 Marketing Blogs
Top Marketing Blogs of 2010 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||