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Sell to a Starving Crowd

Written by: Cheryl A. Clausen

Article Overview: I’m sure you’ve heard the story about how Harry was such a good salesman he could sell ice to an Eskimo. While it might be a good story it’s just a story. If you decide to sell people something they don’t want you’ve picked a path for failure.

Sell to a Starving Crowd

I’m sure you’ve heard the story about how Harry was such a good salesman he could sell ice to an Eskimo. While it might be a good story it’s just a story. If you decide to sell people something they don’t want you’ve picked a path for failure.

Now no reasonable person would ever set out to do that intentionally yet real people do it every day. It happens because what you’re selling sounds like a good idea to you. You’re excited about it so you think others will get excited about it too.

MLM businesses are a great example. Most people who buy into an MLM business don’t buy into it because they can’t live without the product. In fact, I can’t think of a single MLM business that sells a product people can’t live without.

There’s a disconnect between what you bought, and what you’re attempting to sell others. You bought the idea of owning your own business and enjoying time and financial freedom. Yet, in order to make your dreams come true you have to convince other people to buy a product they could probably get somewhere else for less money. You have to convince people they absolutely have to buy your product even though millions of people happily live each and every day completely unaware of your products existence.

Plus people never want to buy a product. When people buy they buy because there’s something they want they don’t have now, there’s something they want to avoid, or they have a problem they want solved. In other words; people buy outcomes, results, and solutions.

No matter what you’re selling you have to discover who already wants it and why they want it. You have to discover how they talk about it and think about it. Then you use that knowledge to transform all your communications to match what they think and say about what they want.

They key is discovery of a starving crowd who already wants what you have to offer. This requires research on your part. Read what your best clients read, listen to what they listen to, and go where they go. Interact with them and ask questions to learn more about their exact situation, what they want, and how they want it.

Then it’s your job to play the match game. You, your industry, your product are all unimportant to your ready buyers. They want to read, hear, and see things that pertain to what they want. Fill that need for the people searching for it and you can’t help it. You’ll sell more than ever before.

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Article Tags: crowd, discovery, dreams, eskimo, existence, failure, financial freedom, mlm business, mlm businesses, money, owning your own business, real people, reasonable person



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