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Guest post by: Cheryl A. Clausen Become an Author

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Yes, there is a sales emergency occurring right now all over the world. Buyers are holding on to their purses like their first born child. It would be easier to get Fort Knox to open the door for you than to get buyers to agree to a purchase.

You could accept this and hope things will loosen up and get better soon when the government bailout kicks in. However, when Japan had a similar economic crisis it took their country 14 years to recover. In other words, trying to wait out the crisis isn’t a plan.

What do you do in response to any emergency? You develop a survival plan, right? Well, rather than developing a survival plan you need to develop a plan to thrive.

Yes, you can thrive no matter what happens in the economy. Even during the Great Depression when the unemployment rate soared to 25 %, 75% of all Americans had jobs. They even had money to spend, and so do people now. It’s just they’re afraid to open their wallets and make a purchase.

Plus many have had their credit lines stopped. Now your buyers are forced to live in a cash world and they’re scared to death. They want to ensure they have the reserves to meet their needs. They don’t want to buy anything they’ll regret later.

All this means is your job is a little different than it was before we all got the bad news that the government was going to have to bailout Wall Street. However, you sold what you have to offer before won’t work now. It won’t work now because your buyer’s entire perspective has changed.

That means you have to change what you offer to fit your buyers new perspective. What they want and need has changed. They still have money, yet they aren’t going to buy anything that doesn’t fulfill what they want and need now.

They won’t buy what they might have bought before the crisis because it no longer meets their most urgent wants and needs. Talk to your buyers, read what they read, listen to what they listen to and discover what they’re searching for now. Change the way you talk about what you have to offer and focus on fulfilling what you already know they’re looking for.

You’ll find once you know how to present what you have to offer in terms of what they want and need now the wallets will once again open for you. It will be easy to open doors and gain admittance. Buyers will actually want to hear what you have to say.

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